“Do you already have some ready-made status updates?” “Of course,” Michael answered with an ultra-professional demeanour. Ben nodded with a reassured expression and sat at the other side of the table. Michael opened three different browser pages with Ben’s Facebook profile and typed in each a different status update. “Three killer status updates: take your pick!” announced Michael confidently, turning the laptop and making it slide on the smooth surface of the table towards Ben. As excited as a teenager that has just found a way to be invisible, Ben cast his eyes on the status update section of each of his profile pages and devoured them word by word. His pupils were crawling on the laptop screen like jellyfish on a sheet of glass. “Status one,” he said with a trumpeting voice. “Excellent choice. Go ahead, please,” replied Michael with what sounded like his standard answer to any client’s choice. His bulging thumb descended on the enter key and hit it, clicking the share button with the force of a man hungry for success. “Sent it,” announced Ben to Michael and to the whole world. “Great, now we only have to wait. As agreed, this first session will last three hours for which I will charge £ 50 per hour. May I have a cup of coffee, now, please?”