Literary web sites, YA books & snobbery
While attending a large literary conference last year I approached a table for a popular lit site* and asked to speak with someone about submitting reviews. I was pointed in the direction of a nearby friendly editor who I introduced myself to and explained that I was a reviewer for Booklist and also the longtime YA columnist for Bookslut. "I would like to submit a review of some YA books with crossover appeal to your site," I explained, "and wondered if there was a specific person to whom I should direct my email."
"Oh, we don't run any teen book reviews," she replied. "Our readers aren't interested in those books. You can always submit to our general site email though and take a chance. Thanks for stopping by!"
And then she turned her back and starting speaking to someone else and I realized I was having one of those moments where someone dismisses you in a way that is acceptably rude but certainly feels lousy.
In the months after that interaction, I spent some time looking for lit sites that might be open to new YA submissions. I was picked up by LARB for a piece last fall and am now doing regular reviews for Locus (in print). Last month I finished a piece I've been wanting to write for a while about a YA series of NF science books though and emailed a query letter to another big lit site. The response was very polite, the editor was actually interested in the books for his kids, but again I was told that their readers are not interested in "these kinds of books". And that's when I got serious about seeing just what kind of books lit sites are reviewing.
There have been a zillion articles written about whether or not adults read YA; enough of them that I don't need to tackle that subject again. One thing no one does dispute is that people who visit lit sites are book readers and book lovers and while there have been no big surveys about whether or not these folks have children, I think it is safe to assume that a decent sized segment of the reading population are in fact parents and probably inclined to buy books for their kids.
I don't think I'm going far out on a limb when I suggest that perhaps these parents might want to know about a great book every now and again that might be enjoyed by their kids (or their nieces, nephews, cousins, godchildren or other young people in their lives). The assumption that appears to be widely made by the lit sites however is that their readers would prefer to find those type of book reviews (and the books themselves) elsewhere. I have no idea why they have come to this conclusion.
I suppose some site administrators do survey the specific post stats and can say that a YA book review receives fewer visitors than a comparable adult literary review. But honestly, that kind of analysis doesn't really impress me much as a reader. Stats can be driven by so many strange things (like controversy) and quantity does not necessarily mean quality.
In other words, 1,000 people might blow through a post, not read past the first few paragraphs and never think of the book again while 200 readers might read another post and all go out and buy the book or check it out from the library or mention it on social media. It's really tough to quantify the value of one visitor over another.
None of that is the point though as I don't think that potential stats are what drive the decision for lit sites to pass on YA book reviews. I think it is a lot more about not wanting to be perceived as a teen site or be associated with people who read or want or care about teen books. Lit sites want to be about certain books and the people who they think read those and all the rest, well, those are books for other kinds of readers.
Yeah, this is that dismissive part again.
While I am not a fan of casting a derisive eye on genre reading either, (I love a good fantasy, mystery or romance as much as anyone), the refusal to include at least occasional YA book reviews seems particularly shortsighted to me. It smacks of superiority, of more of that "serious readers vs everybody else" attitude that seems to lurk at the corners of far too many online literary conversations. It's like standing in a room with people who claim they were reading Dostoyevsky at age 12 as opposed to the likes of Harry Potter.
I never believe those people. (And honestly if it's true, it's deeply strange.)
The other day my 13 year old son finished reading the two Lockwood & Co. books by Jonathan Stroud and raved about them, insisting I give them a shot. I read both books, enjoyed the heck out of them, (great characters, wonderful world building, just the right dose of creepy mystery), and promptly emailed a cousin to suggest them for his son. I also made a note to buy them for my niece in a couple of years (she's a little young) and will be mentioning them to a sister-in-law for my nephew to read.
My son accomplished with his review exactly what lit sites are supposed to be about--to share good books with as many potential readers as possible. I'm not sure that most literary sites believe that anymore or rather, that they have narrowed their definitions of potential readers to a size that makes it too small for general readers (and book buyers) like me to feel welcome.
I'm going to send some queries out to a few science sites for the piece I have on those YA nonfiction books. I'm hoping it will have a better reception there.
*Nope, I'm not going to name names because then this becomes a big me vs them post and I just don't have the energy for that level of online dramarama right now.


