There appears to be a big push to use social media to market your novels and books. This sounds like a go as there are millions of would be customers. The major problems that we have met in our efforts are:

Learning to use the social media sites like Facebook, Twitter, Goodreads, Linkedin, Instagram, blogs, utube and the like

Finding friends and getting them involved. You get your own site but the battle is way from won. You still. Have to attract the customers and keep them interested.

Time is sparse and so you use a lot to write then you neglect marketting. Conversely you work on marketting then you neglect your writing.

There must be Public Relation graduates who could offer cheap ways to market especially if they take on several clients and use similar strategies for each.

We have resorted to the tried methods such as wearing t-shirt ads, posting fliers, walking the post boxes etc. All must help in some little way.