Maybe it's the single-digit temperatures and windswept snow of Vermont in December that has us thinking so eagerly about the IRWD conference, scheduled for February 14 - 16 in sunny Orlando, Florida. Or maybe those warm feelings are because we know we'll be seeing some of our clients on the podium.

I'll be honored to be speaking alongside Wine of the Month Club founder Paul Kalemkiarian. We'll be sharing the results of a number of A/B and multivariate tests we've been running this holiday season on Paul's site. The session, titled "Web design smackdown: How good is your design instinct vs. testing?" will invite the audience to text-message their guesses of what WOMC design variations proved the most successful.

Also speaking will be Justin Perdue of Beau Ties of Vermont, whose topic is "What it takes to make social media initiatives succeed."

To register for the conference, visit the Internet Retailer website. See you in Orlando!