I am thrilled with No Good Deed's success as a free book in the U.K. over the last month. I don't
know what changed, because it's been free there before, but I'm not sure it ever made the top 100 free at any other time, and if it did, it was only for a few hours in the high 90s. So, when No Good Deed was price-matched to free in several Amazon markets, including the UK, back in mid-April, I didn't have high expectations for it in the U.K. It had always received pretty good reviews there, but had never been all that successful, even back in 2011 when it did very well in the US after a free run.

With no promo at all, it hung around 180-300 free in the store for weeks for the first month, and I was pleasantly surprised. On the 19th of this month, I had a BookBub ad, and that shot the book up to #2 in the Kindle Free store. It stayed there for several days and since then, has bounced from about #18 to #8. This morning, it was #11. How cool is that? I don't know how long it will remain in the top 100 there, let alone the top 20 (and I probably just jinxed it by creating this blog post!) but I'll be happy while it lasts.

Meanwhile, it's still hanging in the top 100 in the US Kindle Free store as well, although it's been not as high and it had some extra help from the fantastic Pixel of Ink and EreaderNewsToday, having promos with both of those great sites.

My friend, Susanne O'Leary's book, Hot Property, has done even better in the UK, sticking in the top 10 for several weeks now. It is also still free in the US as well, so grab it while you can!