Nuclear Arms - a TV Ad Script

My script for a 30-second television ad about the delays in signing the START Treaty. The video is inter-cut by silent, black screens with white text.

Video 1 - smiling teens at an air force recruitment office.
Sound - modern, exciting music.

Cut to black screen w/text - "Stockpile - 10,600 weapons."

Video 2 - Close up of earnest and kind recruiting officer.
Sound - modern, exciting music.

Cut to black screen w/text - "Plutonium - 43 metric tons."

Video 3 - Cameras follows the sexy, phallic curves of a nuclear missile, like a high-end sports car ad.
Sound - revving engine.

Cut to black w/text - "Radioactive waste - 100,000,000 cubic meters."

Video 4 - Montage of Nuclear Fireballs
Sound - total silence.

Cut to black w/text - "When we've done our job, there's no life."
Keeping the above text, add another line. - "Like it?"

Sound - Very fast voice-over reading tiny text at the bottom of the screen -"* Please note: Membership in the Strategic Missile Force does NOT entitle you to use the more than 75 secret Presidential Emergency Facilities built across America for use during and after a nuclear war."

Change screen text to - "Nuclear Weapons - Talk with your government."
Sound - very quiet air raid siren, rising in volume.
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Published on December 19, 2010 04:57
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Black Bottle Man

Craig      Russell
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