You’ve heard it before; writers need a social media platform. What is it? How do you get one? Why should you? This article by someone with 1.2 million Twitter followers – a writer no less – shares his wisdom here http://www.pbs.org/mediashift/2013/02/guy-kawasakis-10-social-media-tips-for-authors045/

Or you could just write your novel?

Art work by Aoki Tetsuo.