I’ll Scratch Yours! That’s how the saying goes, right (and it’s a good saying, because I mean, who doesn’t love a good back rub now and again)?

If you’re friends with authors, or follow authors on social media, or are (un)fortunate enough to have an author in your family, you probably know that we’re crazy for reviews. And it’s not just because we’re masochists who enjoy weeping into our wine glasses while we read what people think about our little darlings (good or bad), either – reviews ma...