Why you really shouldn’t self-publish:

It is a full-time job.

CreateSpace produces the book  (…  Love Like a Dog), but I have to build a marketing plan.  Sure, I’ve pruchased the press-release packet they provide.   But no book comes into the world kicking and crowing because of a press release.

Marketing starts with: what is your “target goal?”  Mine is to get my book read by pit bull owners and rescue shelters.  It’s a novel about a pit bull rescue that changes a family.

Know your...