For many of us, internet technology itself is very intimidating.  When it comes to trying to market our books, our podcasts, webinars, courses, audiobooks, or other content, we are defeated before we begin.  All of us have heard the confusing maze of terms like landing page, squeeze page, optin page, sales page, download page, product page, and others.  Occasionally, we may look at the sales page for a product that produces such webpages and don’t know where to begin.  Many of these tools, like ProfitBuilder, offer us many choices about the kinds of templates to use for setting up these pages.  But we don’t even know which ones to use or how.  I haven’t seen the statistics, but I would guess that the majority of authors on Amazon do not have their own author pages or book pages.  Some don’t even have author pages on Facebook!  How could you expect them to develop a site of their own?