You Can’t Cast an Infinite Net (It’s Not Physically Possible)

Alternate Title: Why Limitations on Your Business Aren’t Necessarily Bad If there’s one scenario I get all the time at work, it’s this: Clients come to me with a list of goals and a “target audience” that completely lacks the “target.” Their ambitions are boundless. I’ve been told that the ideal demographic for a certain brand is specifically females “from elementary school to professional age,”…

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