I had a conversation with a friend a few years ago. He's a businessman and had a new product that he was ready to launch to the world.   In the midst of the conversation, Twitter came up. I noticed that he hadn't been tweeting from his personal account in the past, so I asked him about the account for his new product. I didn't even know he had one.    I asked him "Have you been tweeting and engaging with people on Twitter yet from that account?" His response, "No. I don't know what to tweet. I[image error]