“Rich people know their Unique Selling Proposition (“USP”) and they promote it relentlessly. If you want to get rich too, you need to create your USP. It does not matter how long it takes or how difficult it is, this is something you have to do. Many professional, employees and businesses fail to develop and update their USP. Somewhere along the way complacency seeps in. People start believing that their education, knowledge, and skill sets will stay in demand forever. Unfortunately, it does not work that way.”