A provocative short post from Benedict Evans about how the underlying experiences of different cultural/geographical pockets is shaping online retail:

If you grew up in a small town, and went to Stanford, and then got a job in tech in the South Bay, then you could reach your 30s and be running a large company or part of one, and never in your life have walked past a shop selling something wonderful that you never knew existed. Even in San Francisco that would be pretty easy. That is, living he...