You write a book. You have options. Most people categorize those options as either finding someone to publish their book for them or doing it themselves. But, if we unravel the mystery of publishing in 2016, it's much more complex.

Anyone can learn to write using MS Word or Scrivener. And anyone can learn to format and create ebooks and order printed copies, which means anyone can publish you. We should be talking in terms of a continuum of publication options between the two tired standards o...