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PRESS KITS

There seems to be some confusion as to what constitutes a ‘media kit’ and a ‘press kit’. Aren’t they the same thing?
While some of the components ARE the same, where they differ is in the targeted audience. Neither kit is geared towards your readership, but rather to book stores, commercial businesses, or the media.
You are, in business terms, seeking investors in the broad sense of the term.

The Press Kit (bookstores, speaking events, conferences, etc…) should be available in two formats: digital (online and downloadable as a PDF file) and an in-print version. Most local bookstores, events, and writer’s conferences still prefer the hardcopy to be mailed to them months in advance of the proposed event.


Make certain that the hardcopy is printed on NICE paper and placed into a presentation folder, or nice mailing envelope. Don’t fold or bend anything.
When addressing the mailer, make sure to make it look professional with a printed label and return address.





A Press Kit is a collection of pertinent information about the book, the author, and any events in conjunction with the book. It is designed to give the media a prompt covering of what you are promoting, an idea of the “who, what and where” of a new book or upcoming event.


A great press kit should include the following:

• Professional bio with contact information (in fact…contact information in the footer of EACH page). Make sure the bio is written in third person.

• GREAT headshot (picture) of you

• Information about the book, including a picture of the cover, the publication information (like the ISBN, publisher, date published, and full title). Also include reviews, endorsements and press releases.

• For events and conferences, include a list of potential topics and other conferences where you’ve presented.

• A full page dedicated to explaining WHY your book is different from others that are in the same genre, and why readers are going to find a ‘rare gem’ in your book.


If you are having trouble establishing ‘how’ your book is different from the competition, consider the following questions:

• Does your book shed light on some human perspective that doesn’t always get a lot of attention?

• Do you have specific experience or expertise that allows for a more in-depth look at something?

• Do you live a unique lifestyle that is different from most authors?

• Does your book take place within a group, region, special interest sector that people would want to know more about?