
Found in my local gas station!
Let's talk about these chips I found in my local gas station mini-mart. The Asian dragon makes me think of China. The font looks like it was lifted from a Chinese restaurant menu. But aren't those Japanese katakana characters up there, wedged between the "Chips" and the dragon's nose? Yes, they are, and they say: "Wasabi!" It's the only place you'll find the word on this bag unless you take a magnifying glass to the ingredients.
You'll find wasabi in the green paste you get with sushi, on rice crackers and chips from Japan, and coating some dried green pea snacks, as a distinctive medium-hot horseradishy flavoring. But if you don't read Japanese, the marketing department at Frito-Lay figures you don't really need to know what you're eating. The product development people, on the other hand, have done a great job of teaming wasabi up with corn chips. If you see these in your local gas station mini-mart, grab a few bags!
Published on June 21, 2010 23:45