Behavioral Economics


Predictably Irrational: The Hidden Forces That Shape Our Decisions
Thinking, Fast and Slow
Nudge: Improving Decisions About Health, Wealth, and Happiness
Freakonomics: A Rogue Economist Explores the Hidden Side of Everything
Misbehaving: The Making of Behavioral Economics
The Upside of Irrationality: The Unexpected Benefits of Defying Logic at Work and at Home
SuperFreakonomics: Global Cooling, Patriotic Prostitutes And Why Suicide Bombers Should Buy Life Insurance
The Undoing Project: A Friendship That Changed Our Minds
Outliers: The Story of Success
The Honest Truth About Dishonesty: How We Lie to Everyone - Especially Ourselves
Influence: The Psychology of Persuasion
The Tipping Point: How Little Things Can Make a Big Difference
Blink: The Power of Thinking Without Thinking
The Paradox of Choice: Why More Is Less
Fooled by Randomness: The Hidden Role of Chance in Life and in the Markets (Incerto)
Freakonomics by Steven D. LevittGuns, Germs, and Steel by Jared DiamondOutliers by Malcolm GladwellCosmos by Carl SaganA Short History of Nearly Everything by Bill Bryson
Best Pop Science Books
171 books — 187 voters
The Blindspots Between Us by Gleb TsipurskyNever Go With Your Gut by Gleb TsipurskyPro Truth by Gleb TsipurskyLeading Hybrid and Remote Teams by Gleb TsipurskyAdapt and Plan for the New Abnormal of the COVID-19 Coronavir... by Gleb Tsipursky
Neuromarketing Books
53 books — 29 voters

Thinking, Fast and Slow by Daniel KahnemanThe Rational Animal by Douglas T. KenrickMisbehaving by Richard H. ThalerWhy Everyone (Else) Is a Hypocrite by Robert KurzbanZero to One by Peter Thiel
Rory Sutherland's Reading List
13 books — 4 voters
Behave by Robert M. SapolskyThinking in Bets by Annie DukeThinking, Fast and Slow by Daniel KahnemanNo FREE Attention by Alan Roger CurrieIntention by Mike James Ross
Intelligence and Its Failures
44 books — 5 voters


Despite [the “talking heads” we revere] inability to outperform a dartboard, we continue to look to them and pay them exorbitant salaries. Why? Because they are bold. Surety is baseball, red meat, and the pioneer spirit. Doubt seems wimpy and “Continental.
Daniel Crosby, Personal Benchmark: Integrating Behavioral Finance and Investment Management

The sheer number of new businesses that fail speaks to the optimism of entrepreneurs to wander down such a gauntlet, and their willingness to believe that norms don't apply to them. But on average, of course, they do. ...more
Coreen T. Sol, CFA

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