Behavioral Economics


Predictably Irrational: The Hidden Forces That Shape Our Decisions
Thinking, Fast and Slow
Nudge: Improving Decisions About Health, Wealth, and Happiness
Misbehaving: The Making of Behavioral Economics
Freakonomics: A Rogue Economist Explores the Hidden Side of Everything
The Upside of Irrationality: The Unexpected Benefits of Defying Logic at Work and at Home
SuperFreakonomics: Global Cooling, Patriotic Prostitutes And Why Suicide Bombers Should Buy Life Insurance
The Undoing Project: A Friendship That Changed Our Minds
Outliers: The Story of Success
The Honest Truth About Dishonesty: How We Lie to Everyone - Especially Ourselves
Influence: The Psychology of Persuasion
The Tipping Point: How Little Things Can Make a Big Difference
The Paradox of Choice: Why More Is Less
Blink: The Power of Thinking Without Thinking
Fooled by Randomness: The Hidden Role of Chance in Life and in the Markets (Incerto)
Thinking, Fast and Slow by Daniel KahnemanThe Inevitable by Kevin KellyThe Master Algorithm by Pedro DomingosWeapons of Math Destruction by Cathy O'NeilThrowing Rocks at the Google Bus by Douglas Rushkoff
2017 Baker's Dozen
13 books — 2 voters
Behave by Robert M. SapolskyThinking in Bets by Annie DukeIntention by Mike James RossNo FREE Attention by Alan Roger CurrieThinking, Fast and Slow by Daniel Kahneman
Intelligence and Its Failures
44 books — 5 voters

The Oxford Handbook of Rationality by Alfred R. MeleObliquity by John KayUlysses and the Sirens by Jon ElsterThe Limits of Rationality by Karen Schweers CookRationality in Action by John Rogers Searle
Rationality
100 books — 3 voters

The Blindspots Between Us by Gleb TsipurskyNever Go with Your Gut by Gleb TsipurskyPro Truth by Gleb TsipurskyLeading Hybrid and Remote Teams by Gleb TsipurskyAdapt and Plan for the New Abnormal of the COVID-19 Coronavir... by Gleb Tsipursky
Neuromarketing Books
53 books — 29 voters
Thinking, Fast and Slow by Daniel KahnemanThe Rational Animal by Douglas T. KenrickMisbehaving by Richard H. ThalerWhy Everyone (Else) Is a Hypocrite by Robert KurzbanZero to One by Peter Thiel
Rory Sutherland's Reading List
13 books — 4 voters

James Maendel
Panicking on market drops is for amateurs. Your time is better spent creating and sticking with a good factor portfolio.
James Maendel, Factor Investing for Dummies

Dan Ariely
Standard economics assumes that we are rational... But, as the results presented in this book (and others) show, we are far less rational in our decision making... Our irrational behaviors arevneither random nor senseless- they are systematic and predictable. We all make the same types of mistakes over and over, because of he basic wiring of our brains.-pg. 239
Dan Ariely, Predictably Irrational: The Hidden Forces That Shape Our Decisions

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