Behavioral Economics


Predictably Irrational: The Hidden Forces That Shape Our Decisions
Thinking, Fast and Slow
Nudge: Improving Decisions About Health, Wealth, and Happiness
Freakonomics: A Rogue Economist Explores the Hidden Side of Everything
Misbehaving: The Making of Behavioral Economics
The Upside of Irrationality: The Unexpected Benefits of Defying Logic at Work and at Home
SuperFreakonomics: Global Cooling, Patriotic Prostitutes And Why Suicide Bombers Should Buy Life Insurance
The Undoing Project: A Friendship That Changed Our Minds
Outliers: The Story of Success
The Honest Truth About Dishonesty: How We Lie to Everyone - Especially Ourselves
Influence: The Psychology of Persuasion
The Tipping Point: How Little Things Can Make a Big Difference
Blink: The Power of Thinking Without Thinking
The Paradox of Choice: Why More Is Less
Fooled by Randomness: The Hidden Role of Chance in Life and in the Markets (Incerto)
There are at least three significant reasons we resist contemplating our personal financial goals: it can be stress-inducing, we dislike numbers, it is socially taboo, and we are slaves to “right now.
Daniel Crosby, Personal Benchmark: Integrating Behavioral Finance and Investment Management

Literally, time is money. Starting to save now instead of later lessens the amount you will need to contribute.
Coreen T. Sol, CFA

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