Behavioral Economics


Predictably Irrational: The Hidden Forces That Shape Our Decisions
Thinking, Fast and Slow
Nudge: Improving Decisions About Health, Wealth, and Happiness
Misbehaving: The Making of Behavioral Economics
Freakonomics: A Rogue Economist Explores the Hidden Side of Everything
The Upside of Irrationality: The Unexpected Benefits of Defying Logic at Work and at Home
SuperFreakonomics: Global Cooling, Patriotic Prostitutes And Why Suicide Bombers Should Buy Life Insurance
The Undoing Project: A Friendship That Changed Our Minds
Outliers: The Story of Success
The Honest Truth About Dishonesty: How We Lie to Everyone - Especially Ourselves
Influence: The Psychology of Persuasion
The Tipping Point: How Little Things Can Make a Big Difference
The Paradox of Choice: Why More Is Less
Blink: The Power of Thinking Without Thinking
Fooled by Randomness: The Hidden Role of Chance in Life and in the Markets (Incerto)
Thinking, Fast and Slow by Daniel KahnemanThe Inevitable by Kevin KellyThe Master Algorithm by Pedro DomingosWeapons of Math Destruction by Cathy O'NeilThrowing Rocks at the Google Bus by Douglas Rushkoff
2017 Baker's Dozen
13 books — 2 voters
Freakonomics by Steven D. LevittGuns, Germs, and Steel by Jared DiamondOutliers by Malcolm GladwellCosmos by Carl SaganA Short History of Nearly Everything by Bill Bryson
Best Pop Science Books
174 books — 189 voters

The Blindspots Between Us by Gleb TsipurskyNever Go with Your Gut by Gleb TsipurskyPro Truth by Gleb TsipurskyLeading Hybrid and Remote Teams by Gleb TsipurskyAdapt and Plan for the New Abnormal of the COVID-19 Coronavir... by Gleb Tsipursky
Neuromarketing Books
53 books — 29 voters
The Oxford Handbook of Rationality by Alfred R. MeleObliquity by John KayUlysses and the Sirens by Jon ElsterThe Limits of Rationality by Karen Schweers CookRationality in Action by John Rogers Searle
Rationality
100 books — 3 voters

We are neither robotically systematic nor wholly idiotic when making investment decisions. To be sure, we do our best to remain objective and make good decisions, but we are strongly influenced by our cognitive limitations and the cloudy lens through which we see the world. But behavioral approaches, which showcased the limitations of our mental computers, simultaneously gave us the notion that what we consumed mattered greatly.
Daniel Crosby, Personal Benchmark: Integrating Behavioral Finance and Investment Management

The behavior gap is why the average investor meaningfully underperforms the average returns for asset classes over time. Yet, many can’t resist the temptation of irrational behavior during nerve-racking volatility and irrational exuberance.
Daniel Crosby, Personal Benchmark: Integrating Behavioral Finance and Investment Management

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