Behavioral Economics


Predictably Irrational: The Hidden Forces That Shape Our Decisions
Thinking, Fast and Slow
Nudge: Improving Decisions About Health, Wealth, and Happiness
Misbehaving: The Making of Behavioral Economics
Freakonomics: A Rogue Economist Explores the Hidden Side of Everything
The Upside of Irrationality: The Unexpected Benefits of Defying Logic at Work and at Home
SuperFreakonomics: Global Cooling, Patriotic Prostitutes And Why Suicide Bombers Should Buy Life Insurance
The Undoing Project: A Friendship That Changed Our Minds
Outliers: The Story of Success
The Honest Truth About Dishonesty: How We Lie to Everyone - Especially Ourselves
Influence: The Psychology of Persuasion
The Tipping Point: How Little Things Can Make a Big Difference
The Paradox of Choice: Why More Is Less
Blink: The Power of Thinking Without Thinking
Fooled by Randomness: The Hidden Role of Chance in Life and in the Markets (Incerto)
Noam Chomsky
In fact quite generally, commercial advertising is fundamentally an effort to undermine markets. We should recognize that. If you’ve taken an economics course, you know that markets are supposed to be based on informed consumers making rational choices. You take a look at the first ad you see on television and ask yourself … is that it’s purpose? No it’s not. It’s to create uninformed consumers making irrational choices. And these same institutions run political campaigns. It’s pretty much the s ...more
Noam Chomsky, The Kind of Anarchism I Believe in, and What's Wrong with Libertarians

Ahmed AlAnsari
Yes, it is difficult to believe that we are not entirely rational in our daily decisions and actions. However, by admitting that we are biased, realizing that we should question our choices, and stepping outside of our comfort zone, we are able to open up our eyes to a whole new horizon.
Ahmed AlAnsari, The Brand Dependence Model: Identify & Mitigate Your Danger Blocks

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