Behavioral Economics


Predictably Irrational: The Hidden Forces That Shape Our Decisions
Thinking, Fast and Slow
Nudge: Improving Decisions About Health, Wealth, and Happiness
Misbehaving: The Making of Behavioral Economics
Freakonomics: A Rogue Economist Explores the Hidden Side of Everything
The Upside of Irrationality: The Unexpected Benefits of Defying Logic at Work and at Home
SuperFreakonomics: Global Cooling, Patriotic Prostitutes And Why Suicide Bombers Should Buy Life Insurance
The Undoing Project: A Friendship That Changed Our Minds
Outliers: The Story of Success
The Honest Truth About Dishonesty: How We Lie to Everyone - Especially Ourselves
Influence: The Psychology of Persuasion
The Tipping Point: How Little Things Can Make a Big Difference
The Paradox of Choice: Why More Is Less
Blink: The Power of Thinking Without Thinking
Fooled by Randomness: The Hidden Role of Chance in Life and in the Markets (Incerto)
Jia Tolentino
“ But even when Facebook isn't deliberately exploiting its users, it is exploiting its users—its business model requires it. Even if you distance yourself from Facebook, you still live in the world that Facebook is shaping. Facebook, using our native narcissism and our desire to connect with other people, captured our attention and our behavioral data; it used this attention and data to manipulate our behavior, to the point that nearly half of America began relying on Facebook for news. Then, with ...more ”
― Jia Tolentino, Trick Mirror: Reflections on Self-Delusion

“ The sheer number of new businesses that fail speaks to the optimism of entrepreneurs to wander down such a gauntlet, and their willingness to believe that norms don't apply to them. But on average, of course, they do. ...more ”
― Coreen T. Sol, CFA

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