Behavioural Economics


Predictably Irrational: The Hidden Forces That Shape Our Decisions
Nudge: Improving Decisions About Health, Wealth, and Happiness
Thinking, Fast and Slow
Misbehaving: The Making of Behavioral Economics
The Upside of Irrationality: The Unexpected Benefits of Defying Logic at Work and at Home
Freakonomics: A Rogue Economist Explores the Hidden Side of Everything
The Honest Truth About Dishonesty: How We Lie to Everyone - Especially Ourselves
Fooled by Randomness: The Hidden Role of Chance in Life and in the Markets (Incerto)
Influence: The Psychology of Persuasion
Outliers: The Story of Success
The Undoing Project: A Friendship That Changed Our Minds
Noise: A Flaw in Human Judgment
Blink: The Power of Thinking Without Thinking
Drive: The Surprising Truth About What Motivates Us
The Tipping Point: How Little Things Can Make a Big Difference
Stocks aren’t like a pair of shoes with a consistent value that you can buy on sale—the value of a business changes based on economics and its prospective earnings.
Coreen T. Sol, CFA

Dharmendra Rai
Most people think advertising is done for awareness .It is mostly done for “topofthemindness
Dharmendra Rai , Corporate Invisible Selling Behavioural Economics & More

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