Behavioural Economics


Predictably Irrational: The Hidden Forces That Shape Our Decisions
Nudge: Improving Decisions About Health, Wealth, and Happiness
Thinking, Fast and Slow
Misbehaving: The Making of Behavioral Economics
Freakonomics: A Rogue Economist Explores the Hidden Side of Everything
The Upside of Irrationality: The Unexpected Benefits of Defying Logic at Work and at Home
The Honest Truth About Dishonesty: How We Lie to Everyone - Especially Ourselves
Fooled by Randomness: The Hidden Role of Chance in Life and in the Markets (Incerto)
Influence: The Psychology of Persuasion
Outliers: The Story of Success
Noise: A Flaw in Human Judgment
The Undoing Project: A Friendship That Changed Our Minds
Blink: The Power of Thinking Without Thinking
Drive: The Surprising Truth About What Motivates Us
The Tipping Point: How Little Things Can Make a Big Difference
Dharmendra Rai
That is exactly how the brain works when it thinks of buying a product . It does not think about the best product or the cheapest product or the most value for money product but the available product or the top of the mind product
Dharmendra Rai, Corporate Invisible Selling Behavioural Economics & More

Dharmendra Rai
Nobody cares who was the first . People care about who they perceive as the first . If you are the first in an industry but do not make people perceive you to be the first , you might as well have not gotten out of bed
Dharmendra Rai , Corporate Invisible Selling Behavioural Economics & More

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