Behavioural Economics


Predictably Irrational: The Hidden Forces That Shape Our Decisions
Nudge: Improving Decisions About Health, Wealth, and Happiness
Thinking, Fast and Slow
Misbehaving: The Making of Behavioral Economics
The Upside of Irrationality: The Unexpected Benefits of Defying Logic at Work and at Home
Freakonomics: A Rogue Economist Explores the Hidden Side of Everything
The Honest Truth About Dishonesty: How We Lie to Everyone - Especially Ourselves
Fooled by Randomness: The Hidden Role of Chance in Life and in the Markets (Incerto)
Influence: The Psychology of Persuasion
Outliers: The Story of Success
The Undoing Project: A Friendship That Changed Our Minds
Noise: A Flaw in Human Judgment
Blink: The Power of Thinking Without Thinking
Drive: The Surprising Truth About What Motivates Us
The Tipping Point: How Little Things Can Make a Big Difference
Dharmendra Rai
That is exactly how the brain works when it thinks of buying a product . It does not think about the best product or the cheapest product or the most value for money product but the available product or the top of the mind product
Dharmendra Rai, Corporate Invisible Selling Behavioural Economics & More

Dharmendra Rai
People who think just focussing on the product is enough are known as product oriented rather than marketing oriented . They fall in love with their products & their unique points & think that by some invisible costless automatic phenomenon everyone in the world will know about the uniqueness of their products . Such people normally die poor
Dharmendra Rai , Corporate Invisible Selling Behavioural Economics & More

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