Behavioural Economics


Predictably Irrational: The Hidden Forces That Shape Our Decisions
Nudge: Improving Decisions About Health, Wealth, and Happiness
Thinking, Fast and Slow
Misbehaving: The Making of Behavioral Economics
The Upside of Irrationality: The Unexpected Benefits of Defying Logic at Work and at Home
Freakonomics: A Rogue Economist Explores the Hidden Side of Everything
The Honest Truth About Dishonesty: How We Lie to Everyone - Especially Ourselves
Fooled by Randomness: The Hidden Role of Chance in Life and in the Markets (Incerto)
Influence: The Psychology of Persuasion
Outliers: The Story of Success
Noise: A Flaw in Human Judgment
The Undoing Project: A Friendship That Changed Our Minds
Blink: The Power of Thinking Without Thinking
Drive: The Surprising Truth About What Motivates Us
The Tipping Point: How Little Things Can Make a Big Difference
Dharmendra Rai
We are more motivated by avoiding losses than getting equivalent gains . A concept called Loss Aversion
Dharmendra Rai, Corporate Invisible Selling Behavioural Economics & More

Dharmendra Rai
Most human beings are irrational most of the time & hence they have weird perceptions of usefulness
Dharmendra Rai, Corporate Invisible Selling Behavioural Economics & More

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