Brand Management


The New Strategic Brand Management: Advanced Insights and Strategic Thinking (New Strategic Brand Management: Creating & Sustaining Brand Equity)
Building a StoryBrand: Clarify Your Message So Customers Will Listen
Building Strong Brands
Managing Brand Equity
Strategic Brand Management
Brand Management: Principles and Practices
Ziglar on Selling
The Power of Storytelling
Branded Interactions: Creating the Digital Experience
Let Them Eat Cake: Marketing Luxury to the Masses - As Well As the Classes
The Executive's Guide to Corporate Events and Business Entertaining: How to Choose and Use Corporate Functions to Increase Brand Awareness, Develop ... Nurture Customer Loyalty and Drive Growth
Let My People Go Surfing: The Education of a Reluctant Businessman
Brand Engagement (International Political Economy Series)
Employees First!: Inspire, Engage, and Focus on the Heart of Your Organization
Brand Bible: The Complete Guide to Building, Designing, and Sustaining Brands
Ahmed AlAnsari
We will be amazed to find how much our survival depends on others and how little control over our brand life is really in our hands. It is strange how many crucial elements we skim over every day and how much our brand depends on other variables and entities to perform effectively in a disruptive marketplace.
Ahmed AlAnsari, The Brand Dependence Model: Identify & Mitigate Your Danger Blocks

ياسمين يوسف
I'm a Marketer, I don't believe in Brands , but I believe in Quality and quality has different definitions ...more
ياسمين يوسف

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