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11 books
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7 voters
Brand Management Books
Showing 1-50 of 59
The New Strategic Brand Management: Advanced Insights and Strategic Thinking (New Strategic Brand Management: Creating & Sustaining Brand Equity)
by (shelved 4 times as brand-management)
avg rating 4.11 — 89 ratings — published 2012
Building a StoryBrand: Clarify Your Message So Customers Will Listen (Hardcover)
by (shelved 2 times as brand-management)
avg rating 4.27 — 26,493 ratings — published 2017
Building Strong Brands (Hardcover)
by (shelved 2 times as brand-management)
avg rating 3.99 — 657 ratings — published 1995
Managing Brand Equity (Hardcover)
by (shelved 2 times as brand-management)
avg rating 4.04 — 302 ratings — published 1991
Strategic Brand Management (Hardcover)
by (shelved 2 times as brand-management)
avg rating 4.03 — 439 ratings — published
Brand Management: Principles and Practices (Paperback)
by (shelved 1 time as brand-management)
avg rating 4.80 — 5 ratings — published 2012
Ziglar on Selling (Audio CD)
by (shelved 1 time as brand-management)
avg rating 4.25 — 8 ratings — published
The Power of Storytelling (Paperback)
by (shelved 1 time as brand-management)
avg rating 4.13 — 148 ratings — published 2013
Branded Interactions: Creating the Digital Experience (Hardcover)
by (shelved 1 time as brand-management)
avg rating 4.20 — 83 ratings — published 2012
Let Them Eat Cake: Marketing Luxury to the Masses - As Well As the Classes (Hardcover)
by (shelved 1 time as brand-management)
avg rating 3.55 — 51 ratings — published 2005
The Executive's Guide to Corporate Events and Business Entertaining: How to Choose and Use Corporate Functions to Increase Brand Awareness, Develop ... Nurture Customer Loyalty and Drive Growth (Hardcover)
by (shelved 1 time as brand-management)
avg rating 3.92 — 13 ratings — published 2007
Let My People Go Surfing: The Education of a Reluctant Businessman (Paperback)
by (shelved 1 time as brand-management)
avg rating 4.18 — 28,781 ratings — published 2006
Brand Engagement (International Political Economy Series)
by (shelved 1 time as brand-management)
avg rating 4.33 — 9 ratings — published 2007
Employees First!: Inspire, Engage, and Focus on the Heart of Your Organization (Paperback)
by (shelved 1 time as brand-management)
avg rating 4.54 — 24 ratings — published
Brand Bible: The Complete Guide to Building, Designing, and Sustaining Brands (ebook)
by (shelved 1 time as brand-management)
avg rating 4.03 — 88 ratings — published 2012
A Genie's Wisdom: A Fable of How a CEO Learned to Be a Marketing Genius (Hardcover)
by (shelved 1 time as brand-management)
avg rating 3.79 — 52 ratings — published 2002
The 1-Page Marketing Plan: Get New Customers, Make More Money, And Stand out From The Crowd (Kindle Edition)
by (shelved 1 time as brand-management)
avg rating 4.32 — 10,738 ratings — published 2016
International Business PDF eBook (Kindle Edition)
by (shelved 1 time as brand-management)
avg rating 4.00 — 5 ratings — published
How Brands Become Icons: The Principles of Cultural Branding (Hardcover)
by (shelved 1 time as brand-management)
avg rating 3.85 — 389 ratings — published 2004
Brand Experience: An jedem Touchpoint auf den Punkt begeistern (German Edition)
by (shelved 1 time as brand-management)
avg rating 0.0 — 0 ratings — published
Brand Planning: Starke Strategien für Marken und Kampagnen (German Edition)
by (shelved 1 time as brand-management)
avg rating 0.0 — 0 ratings — published
Brand Innovation: Impulse für das Markenmanagement von morgen (German Edition)
by (shelved 1 time as brand-management)
avg rating 0.0 — 0 ratings — published
Brand Design: Strategien für die digitale Welt (German Edition)
by (shelved 1 time as brand-management)
avg rating 3.00 — 1 rating — published
Platform: The Art and Science of Personal Branding (Hardcover)
by (shelved 1 time as brand-management)
avg rating 3.74 — 356 ratings — published 2019
Sticky Branding: 12.5 Ways to Stand Out, Attract Customers, and Grow an Incredible Brand (Paperback)
by (shelved 1 time as brand-management)
avg rating 3.94 — 175 ratings — published 2014
Brand Leadership: The Next Level of the Brand Revolution (Hardcover)
by (shelved 1 time as brand-management)
avg rating 3.99 — 206 ratings — published 2000
Designing Brand Identity: An Essential Guide for the Whole Branding Team (Hardcover)
by (shelved 1 time as brand-management)
avg rating 4.12 — 2,708 ratings — published 2003
A Master Class in Brand Planning: The Timeless Works of Stephen King (Hardcover)
by (shelved 1 time as brand-management)
avg rating 3.97 — 148 ratings — published 2007
Hello, My Name Is Awesome: How to Create Brand Names That Stick (Paperback)
by (shelved 1 time as brand-management)
avg rating 4.13 — 983 ratings — published 2014
Inside Coca-Cola: A Ceo's Life Story of Building the World's Most Popular Brand (Hardcover)
by (shelved 1 time as brand-management)
avg rating 3.67 — 932 ratings — published 2011
The Designful Company: How to Build a Culture of Nonstop Innovation (Paperback)
by (shelved 1 time as brand-management)
avg rating 4.00 — 526 ratings — published 2008
The Brand Gap (Paperback)
by (shelved 1 time as brand-management)
avg rating 3.98 — 5,613 ratings — published 2003
The Physics of Brand: Understand the Forces Behind Brands That Matter (Kindle Edition)
by (shelved 1 time as brand-management)
avg rating 3.79 — 39 ratings — published
Brand Thinking and Other Noble Pursuits (Hardcover)
by (shelved 1 time as brand-management)
avg rating 3.86 — 885 ratings — published 2011
Archetypes in Branding: A Toolkit for Creatives and Strategists (Spiral-bound)
by (shelved 1 time as brand-management)
avg rating 4.18 — 151 ratings — published 2012
The Hero and the Outlaw: Building Extraordinary Brands Through the Power of Archetypes (Hardcover)
by (shelved 1 time as brand-management)
avg rating 4.13 — 944 ratings — published
The New Strategic Brand Management: Creating and Sustaining Brand Equity Long Term (ebook)
by (shelved 1 time as brand-management)
avg rating 4.40 — 5 ratings — published 2008
Brand Relevance: Making Competitors Irrelevant (Kindle Edition)
by (shelved 1 time as brand-management)
avg rating 3.95 — 156 ratings — published 2010
Advertising Account Planning: Planning and Managing an IMC Campaign (Hardcover)
by (shelved 1 time as brand-management)
avg rating 3.76 — 17 ratings — published 2010
Brand Portfolio Strategy: Creating Relevance, Differentiation, Energy, Leverage, and Clarity (Hardcover)
by (shelved 1 time as brand-management)
avg rating 3.96 — 138 ratings — published 2004
Keynote (Hardcover)
by (shelved 1 time as brand-management)
avg rating 4.24 — 17 ratings — published
The Rise and Fall of Nations: Forces of Change in the Post-Crisis World (Hardcover)
by (shelved 1 time as brand-management)
avg rating 4.14 — 2,726 ratings — published 2016
Lucknow Boy: A Memoir (Hardcover)
by (shelved 1 time as brand-management)
avg rating 3.68 — 811 ratings — published 2011
Breakout Nations: In Pursuit of the Next Economic Miracles (Hardcover)
by (shelved 1 time as brand-management)
avg rating 4.04 — 2,832 ratings — published 2012
Ambani & Sons (Paperback)
by (shelved 1 time as brand-management)
avg rating 3.86 — 438 ratings — published 2010
The Creation of Wealth: The Tatas from the 19th to the 21st Century (Paperback)
by (shelved 1 time as brand-management)
avg rating 3.67 — 353 ratings — published 1982
Dangerous Company: The Consulting Powerhouses and the Businesses They Save and Ruin (Paperback)
by (shelved 1 time as brand-management)
avg rating 3.63 — 105 ratings — published 1997
Bangalore Tiger: How Indian Tech Upstart Wipro is Rewriting the Rules of Global Competition (Hardcover)
by (shelved 1 time as brand-management)
avg rating 3.27 — 44 ratings — published 2006
Shift: Inside Nissan's Historic Revival (Paperback)
by (shelved 1 time as brand-management)
avg rating 3.92 — 385 ratings — published 2004
For God, Country & Coca-Cola: The Definitive History of the Great American Soft Drink and the Company That Makes It (Paperback)
by (shelved 1 time as brand-management)
avg rating 3.90 — 836 ratings — published 1993
“I'm a Marketer, I don't believe in Brands , but I believe in Quality and quality has different definitions”
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“The customer may not always be right but the negative press it can result in for a brand can be costly. It is easier to try to find a way to make things right to keep things positive.”
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