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Brand Management Books
Showing 1-50 of 62
The New Strategic Brand Management: Advanced Insights and Strategic Thinking (New Strategic Brand Management: Creating & Sustaining Brand Equity)
by (shelved 4 times as brand-management)
avg rating 4.12 — 90 ratings — published 2012
Building a StoryBrand: Clarify Your Message So Customers Will Listen (Hardcover)
by (shelved 2 times as brand-management)
avg rating 4.26 — 29,398 ratings — published 2017
Building Strong Brands (Hardcover)
by (shelved 2 times as brand-management)
avg rating 3.99 — 664 ratings — published 1995
Managing Brand Equity (Hardcover)
by (shelved 2 times as brand-management)
avg rating 4.04 — 308 ratings — published 1991
Strategic Brand Management (Hardcover)
by (shelved 2 times as brand-management)
avg rating 4.03 — 443 ratings — published
The Hogan Edge: How the Hogan Company Found and Lost Its Edge (Kindle Edition)
by (shelved 1 time as brand-management)
avg rating 4.90 — 146 ratings — published
Blue Ocean Strategy: How to Create Uncontested Market Space and Make the Competition Irrelevant (Hardcover)
by (shelved 1 time as brand-management)
avg rating 4.01 — 91,668 ratings — published 2005
The Brain Audit: Why Customers Buy (And Why They Don't)
by (shelved 1 time as brand-management)
avg rating 4.46 — 641 ratings — published 2009
Brand Management: Principles and Practices (Paperback)
by (shelved 1 time as brand-management)
avg rating 4.80 — 5 ratings — published 2012
Ziglar on Selling (Audio CD)
by (shelved 1 time as brand-management)
avg rating 3.75 — 12 ratings — published
The Power of Storytelling (Paperback)
by (shelved 1 time as brand-management)
avg rating 4.10 — 151 ratings — published 2013
Branded Interactions: Creating the Digital Experience (Hardcover)
by (shelved 1 time as brand-management)
avg rating 4.17 — 84 ratings — published 2012
Let Them Eat Cake: Marketing Luxury to the Masses - As Well as the Classes (Hardcover)
by (shelved 1 time as brand-management)
avg rating 3.55 — 51 ratings — published 2005
The Executive's Guide to Corporate Events and Business Entertaining: How to Choose and Use Corporate Functions to Increase Brand Awareness, Develop ... Nurture Customer Loyalty and Drive Growth (Hardcover)
by (shelved 1 time as brand-management)
avg rating 3.92 — 13 ratings — published 2007
Let My People Go Surfing: The Education of a Reluctant Businessman (Paperback)
by (shelved 1 time as brand-management)
avg rating 4.17 — 30,087 ratings — published 2006
Brand Engagement (International Political Economy Series)
by (shelved 1 time as brand-management)
avg rating 4.33 — 9 ratings — published 2007
Employees First!: Inspire, Engage, and Focus on the Heart of Your Organization (Paperback)
by (shelved 1 time as brand-management)
avg rating 4.48 — 27 ratings — published
Brand Bible: The Complete Guide to Building, Designing, and Sustaining Brands (ebook)
by (shelved 1 time as brand-management)
avg rating 4.03 — 89 ratings — published 2012
A Genie's Wisdom: A Fable of How a CEO Learned to Be a Marketing Genius (Hardcover)
by (shelved 1 time as brand-management)
avg rating 3.79 — 52 ratings — published 2002
The 1-Page Marketing Plan: Get New Customers, Make More Money, And Stand out From The Crowd (Kindle Edition)
by (shelved 1 time as brand-management)
avg rating 4.31 — 11,183 ratings — published 2016
International Business PDF eBook (Kindle Edition)
by (shelved 1 time as brand-management)
avg rating 4.00 — 5 ratings — published
How Brands Become Icons: The Principles of Cultural Branding (Hardcover)
by (shelved 1 time as brand-management)
avg rating 3.84 — 399 ratings — published 2004
Brand Experience: An jedem Touchpoint auf den Punkt begeistern (German Edition)
by (shelved 1 time as brand-management)
avg rating 0.0 — 0 ratings — published
Brand Planning: Starke Strategien für Marken und Kampagnen (German Edition)
by (shelved 1 time as brand-management)
avg rating 0.0 — 0 ratings — published
Brand Innovation: Impulse für das Markenmanagement von morgen (German Edition)
by (shelved 1 time as brand-management)
avg rating 0.0 — 0 ratings — published
Brand Design: Strategien für die digitale Welt (German Edition)
by (shelved 1 time as brand-management)
avg rating 3.00 — 1 rating — published
Platform: The Art and Science of Personal Branding (Hardcover)
by (shelved 1 time as brand-management)
avg rating 3.73 — 366 ratings — published 2019
Sticky Branding: 12.5 Ways to Stand Out, Attract Customers, and Grow an Incredible Brand (Paperback)
by (shelved 1 time as brand-management)
avg rating 3.93 — 176 ratings — published 2014
Brand Leadership: The Next Level of the Brand Revolution (Hardcover)
by (shelved 1 time as brand-management)
avg rating 4.00 — 208 ratings — published 2000
Designing Brand Identity: An Essential Guide for the Whole Branding Team (Hardcover)
by (shelved 1 time as brand-management)
avg rating 4.12 — 2,740 ratings — published 2003
A Master Class in Brand Planning: The Timeless Works of Stephen King (Hardcover)
by (shelved 1 time as brand-management)
avg rating 3.97 — 151 ratings — published 2007
Hello, My Name Is Awesome: How to Create Brand Names That Stick (Paperback)
by (shelved 1 time as brand-management)
avg rating 4.14 — 998 ratings — published 2014
Inside Coca-Cola: A Ceo's Life Story of Building the World's Most Popular Brand (Hardcover)
by (shelved 1 time as brand-management)
avg rating 3.67 — 947 ratings — published 2011
The Designful Company: How to Build a Culture of Nonstop Innovation (Paperback)
by (shelved 1 time as brand-management)
avg rating 4.00 — 531 ratings — published 2008
The Brand Gap (Paperback)
by (shelved 1 time as brand-management)
avg rating 3.98 — 5,766 ratings — published 2003
The Physics of Brand: Understand the Forces Behind Brands That Matter (Kindle Edition)
by (shelved 1 time as brand-management)
avg rating 3.78 — 40 ratings — published
Brand Thinking and Other Noble Pursuits (Hardcover)
by (shelved 1 time as brand-management)
avg rating 3.85 — 894 ratings — published 2011
Archetypes in Branding: A Toolkit for Creatives and Strategists (Spiral-bound)
by (shelved 1 time as brand-management)
avg rating 4.17 — 153 ratings — published 2012
The Hero and the Outlaw: Building Extraordinary Brands Through the Power of Archetypes (Hardcover)
by (shelved 1 time as brand-management)
avg rating 4.13 — 971 ratings — published
The New Strategic Brand Management: Creating and Sustaining Brand Equity Long Term (ebook)
by (shelved 1 time as brand-management)
avg rating 4.40 — 5 ratings — published 2008
Brand Relevance: Making Competitors Irrelevant (Kindle Edition)
by (shelved 1 time as brand-management)
avg rating 3.96 — 157 ratings — published 2010
Advertising Account Planning: Planning and Managing an IMC Campaign (Hardcover)
by (shelved 1 time as brand-management)
avg rating 3.78 — 18 ratings — published 2010
Brand Portfolio Strategy: Creating Relevance, Differentiation, Energy, Leverage, and Clarity (Hardcover)
by (shelved 1 time as brand-management)
avg rating 3.95 — 143 ratings — published 2004
Keynote (Hardcover)
by (shelved 1 time as brand-management)
avg rating 4.24 — 17 ratings — published
The Rise and Fall of Nations: Forces of Change in the Post-Crisis World (Hardcover)
by (shelved 1 time as brand-management)
avg rating 4.14 — 2,772 ratings — published 2016
Lucknow Boy: A Memoir (Hardcover)
by (shelved 1 time as brand-management)
avg rating 3.68 — 816 ratings — published 2011
Breakout Nations: In Pursuit of the Next Economic Miracles (Hardcover)
by (shelved 1 time as brand-management)
avg rating 4.04 — 2,846 ratings — published 2012
Ambani & Sons (Paperback)
by (shelved 1 time as brand-management)
avg rating 3.87 — 445 ratings — published 2010
The Creation of Wealth: The Tatas from the 19th to the 21st Century (Paperback)
by (shelved 1 time as brand-management)
avg rating 3.69 — 359 ratings — published 1982
Dangerous Company: The Consulting Powerhouses and the Businesses They Save and Ruin (Paperback)
by (shelved 1 time as brand-management)
avg rating 3.63 — 105 ratings — published 1997
“The customer may not always be right but the negative press it can result in for a brand can be costly. It is easier to try to find a way to make things right to keep things positive.”
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“We will be amazed to find how much our survival depends on others and how little control over our brand life is really in our hands. It is strange how many crucial elements we skim over every day and how much our brand depends on other variables and entities to perform effectively in a disruptive marketplace.”
― The Brand Dependence Model: Identify & Mitigate Your Danger Blocks
― The Brand Dependence Model: Identify & Mitigate Your Danger Blocks
