Branding


The Brand Gap
Building a StoryBrand: Clarify Your Message So Customers Will Listen
Designing Brand Identity: An Essential Guide for the Whole Branding Team
Zag: The Number One Strategy of High-Performance Brands
Positioning: The Battle for Your Mind
The 22 Immutable Laws of Branding: How to Build a Product or Service Into a World-Class Brand
How Brands Grow: What Marketers Don't Know
Branding: In Five and a Half Steps
Brand Thinking and Other Noble Pursuits
Contagious: Why Things Catch On
Logo Design Love: A Guide to Creating Iconic Brand Identities
Brand Flip, The: Why customers now run companies and how to profit from it (Voices That Matter)
Hello, My Name Is Awesome: How to Create Brand Names That Stick
The Hero and the Outlaw: Building Extraordinary Brands Through the Power of Archetypes
Building Strong Brands
Susan C. Young
A “brand” identifies how you are unique and different. It is an attention-getter to help you stack up against your competitors. It also shares with us what we can expect by doing business with you.
Susan C. Young, The Art of Preparation: 8 Ways to Plan with Purpose & Intention for Positive Impact

Susan C. Young
Like it or not, how we each present ourselves to the world, by way of our appearance, attire, behavior, and speech, all send messages on our behalf.
Susan C. Young, The Art of Preparation: 8 Ways to Plan with Purpose & Intention for Positive Impact

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