206 books
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104 voters
Branding
“
In this ever-changing society, the most powerful and enduring brands are built from the heart. They are real and sustainable. Their foundations are stronger because they are built with the strength of the human spirit, not an ad campaign. The companies that are lasting are those that are authentic.
”
― Pour Your Heart Into It: How Starbucks Built a Company One Cup at a Time
― Pour Your Heart Into It: How Starbucks Built a Company One Cup at a Time
“
What we are trying to do at Virgin is not to have one enormous company in one sector under one banner, but to have two hundred or even three hundred separate companies. Each company can stand on its own feet and, in that way, although we've got a brand that links them, if we were to have another tragedy such as that of 11 September - which hurt the airline industry - it would not bring the whole group crashing down.
...more
”
― Losing My Virginity: How I've Survived, Had Fun, and Made a Fortune Doing Business My Way
― Losing My Virginity: How I've Survived, Had Fun, and Made a Fortune Doing Business My Way
Group for Business Fuel members to discuss Book Byte selections.
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May Book: The One Thing
June Book: Find Your Why
Are you looking to chat it up with your girlfr…more
7 members,
last active 6 years ago
Group for Business Fuel members to discuss Book Byte selections.
1 member,
last active 14 years ago