82 books
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18 voters
Branding
“
What we are trying to do at Virgin is not to have one enormous company in one sector under one banner, but to have two hundred or even three hundred separate companies. Each company can stand on its own feet and, in that way, although we've got a brand that links them, if we were to have another tragedy such as that of 11 September - which hurt the airline industry - it would not bring the whole group crashing down.
...more
”
― Losing My Virginity: How I've Survived, Had Fun, and Made a Fortune Doing Business My Way
― Losing My Virginity: How I've Survived, Had Fun, and Made a Fortune Doing Business My Way
“
Authentic brands don't emerge from marketing cubicles or advertising agencies. They emanate from everything the company does...
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”
― Pour Your Heart Into It: How Starbucks Built a Company One Cup at a Time
― Pour Your Heart Into It: How Starbucks Built a Company One Cup at a Time
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Group for Business Fuel members to discuss Book Byte selections.
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Kellex Book Club
Mindset - Leadership - Personal Development - Business - Success
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