Branding


The Brand Gap
Building a StoryBrand: Clarify Your Message So Customers Will Listen
Designing Brand Identity: An Essential Guide for the Whole Branding Team
Zag: The Number One Strategy of High-Performance Brands
Positioning: The Battle for Your Mind
The 22 Immutable Laws of Branding: How to Build a Product or Service Into a World-Class Brand
How Brands Grow: What Marketers Don't Know
Branding: In Five and a Half Steps
Brand Thinking and Other Noble Pursuits
Contagious: Why Things Catch On
Logo Design Love: A Guide to Creating Iconic Brand Identities
Brand Flip, The: Why customers now run companies and how to profit from it (Voices That Matter)
Hello, My Name Is Awesome: How to Create Brand Names That Stick
Purple Cow: Transform Your Business by Being Remarkable
The Hero and the Outlaw: Building Extraordinary Brands Through the Power of Archetypes
Conspirator by R.V. RamanSaboteur by R.V. RamanInsider by R.V. RamanCracking The Rich Code Volume 20 by Diane Merrill WiggintonFraudster by R.V. Raman
Top Business Novels
82 books — 18 voters
Journey to the West by Biao  WangThe Blindspots Between Us by Gleb TsipurskyAdapt and Plan for the New Abnormal of the COVID-19 Coronavir... by Gleb TsipurskyPro Truth by Gleb TsipurskyMythologies by Roland Barthes
For Culture Watchers
205 books — 103 voters

Art Chantry Speaks by Art ChantryGraphic Design Visionaries by Caroline  RobertsGraphic Design by Jennifer InstonGraphic Design by Jennifer InstonLogo Decode by Various
Graphic Design New Books
12 books — 2 voters
The LUXPreneur by Elizabeth SolaruDiva by Neil VickersSell to the Rich by Jeffrey ShawReimagining Luxury by Diana Verde NietoRethinking Luxury by Martin C. Wittig
Luxury Lovers
10 books — 2 voters

The Entrepreneur's Guide to Consumer Packaged Goods by Kyle HuffstetlerRamping Your Brand by James F.  RichardsonSeparating the Con Man From the Co Man by William FX MaddenGood Food, Great Business by Susie WyshakGetting Your Specialty Food Product Onto Store Shelves by Jennifer    Lewis
Consumer Packaged Goods (CPG) Books
5 books — 24 voters
The Brand Gap by Marty NeumeierHack the Buyer Brain by Kenda MacDonaldHow Brands Grow by Byron SharpZag by Marty NeumeierRebranding Branding by Darren  Taylor
Branding
16 books — 16 voters

Richard Branson
What we are trying to do at Virgin is not to have one enormous company in one sector under one banner, but to have two hundred or even three hundred separate companies. Each company can stand on its own feet and, in that way, although we've got a brand that links them, if we were to have another tragedy such as that of 11 September - which hurt the airline industry - it would not bring the whole group crashing down. ...more
Richard Branson, Losing My Virginity: How I've Survived, Had Fun, and Made a Fortune Doing Business My Way

Howard Schultz
Authentic brands don't emerge from marketing cubicles or advertising agencies. They emanate from everything the company does... ...more
Howard Schultz, Pour Your Heart Into It: How Starbucks Built a Company One Cup at a Time

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