Branding


The Brand Gap
Building a StoryBrand: Clarify Your Message So Customers Will Listen
Designing Brand Identity: An Essential Guide for the Whole Branding Team
Zag: The Number One Strategy of High-Performance Brands
Positioning: The Battle for Your Mind
The 22 Immutable Laws of Branding: How to Build a Product or Service Into a World-Class Brand
How Brands Grow: What Marketers Don't Know
Branding: In Five and a Half Steps
Brand Thinking and Other Noble Pursuits
Logo Design Love: A Guide to Creating Iconic Brand Identities
Contagious: Why Things Catch On
Brand Flip, The: Why customers now run companies and how to profit from it (Voices That Matter)
Hello, My Name Is Awesome: How to Create Brand Names That Stick
Purple Cow: Transform Your Business by Being Remarkable
The Hero and the Outlaw: Building Extraordinary Brands Through the Power of Archetypes
Susan C. Young
“ Project your “brand” to be remarkable and memorable. Whether through a positioning statement, product placement, advertising campaign, service, a logo, mission, or message, your brand is what makes you and/or your company remarkable—or not. ”
― Susan C. Young, The Art of Preparation: 8 Ways to Plan with Purpose & Intention for Positive Impact

Susan C. Young
“ Whether you are in business or simply want to be remembered positively, frankly consider these things: What makes you feel special and significant? What makes you unforgettable? When people see or think of you, what image do you think comes to mind? ”
― Susan C. Young, The Art of Preparation: 8 Ways to Plan with Purpose & Intention for Positive Impact

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