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8 books
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3 voters
Branding Books
Showing 1-50 of 2,176
The Brand Gap (Paperback)
by (shelved 171 times as branding)
avg rating 3.98 — 5,704 ratings — published 2003
Building a StoryBrand: Clarify Your Message So Customers Will Listen (Hardcover)
by (shelved 142 times as branding)
avg rating 4.26 — 27,249 ratings — published 2017
Designing Brand Identity: An Essential Guide for the Whole Branding Team (Hardcover)
by (shelved 132 times as branding)
avg rating 4.12 — 2,726 ratings — published 2003
Zag: The Number One Strategy of High-Performance Brands (Paperback)
by (shelved 112 times as branding)
avg rating 3.99 — 3,999 ratings — published 2006
Positioning: The Battle for Your Mind (Paperback)
by (shelved 90 times as branding)
avg rating 4.04 — 18,612 ratings — published 1980
The 22 Immutable Laws of Branding: How to Build a Product or Service Into a World-Class Brand (Hardcover)
by (shelved 73 times as branding)
avg rating 3.88 — 3,885 ratings — published 1998
How Brands Grow: What Marketers Don't Know (Hardcover)
by (shelved 55 times as branding)
avg rating 4.15 — 3,958 ratings — published 2010
Branding: In Five and a Half Steps (Hardcover)
by (shelved 52 times as branding)
avg rating 4.32 — 294 ratings — published
Brand Thinking and Other Noble Pursuits (Hardcover)
by (shelved 46 times as branding)
avg rating 3.85 — 889 ratings — published 2011
Contagious: Why Things Catch On (Hardcover)
by (shelved 41 times as branding)
avg rating 3.98 — 33,816 ratings — published 2013
Logo Design Love: A Guide to Creating Iconic Brand Identities (Paperback)
by (shelved 41 times as branding)
avg rating 4.20 — 4,257 ratings — published 2009
Brand Flip, The: Why customers now run companies and how to profit from it (Voices That Matter)
by (shelved 39 times as branding)
avg rating 4.30 — 678 ratings — published 2015
Hello, My Name Is Awesome: How to Create Brand Names That Stick (Paperback)
by (shelved 39 times as branding)
avg rating 4.13 — 993 ratings — published 2014
The Hero and the Outlaw: Building Extraordinary Brands Through the Power of Archetypes (Hardcover)
by (shelved 37 times as branding)
avg rating 4.13 — 957 ratings — published
Building Strong Brands (Hardcover)
by (shelved 37 times as branding)
avg rating 3.99 — 658 ratings — published 1995
Creating a Brand Identity: A Guide for Designers: (Graphic Design Books, Logo Design, Marketing)
by (shelved 36 times as branding)
avg rating 3.99 — 311 ratings — published 2016
Purple Cow: Transform Your Business by Being Remarkable (Hardcover)
by (shelved 36 times as branding)
avg rating 3.78 — 56,454 ratings — published
What Great Brands Do: The Seven Brand-Building Principles that Separate the Best from the Rest (Hardcover)
by (shelved 35 times as branding)
avg rating 3.91 — 370 ratings — published 2013
Made to Stick: Why Some Ideas Survive and Others Die (Hardcover)
by (shelved 34 times as branding)
avg rating 3.98 — 100,899 ratings — published 2006
No Logo (Paperback)
by (shelved 33 times as branding)
avg rating 3.89 — 33,141 ratings — published 2000
Identity Designed: The Definitive Guide to Visual Branding (Hardcover)
by (shelved 30 times as branding)
avg rating 4.19 — 213 ratings — published
Emotional Branding: The New Paradigm for Connecting Brands to People (Paperback)
by (shelved 29 times as branding)
avg rating 3.76 — 398 ratings — published 2001
Start with Why: How Great Leaders Inspire Everyone to Take Action (Hardcover)
by (shelved 27 times as branding)
avg rating 4.10 — 277,376 ratings — published 2009
Archetypes in Branding: A Toolkit for Creatives and Strategists (Spiral-bound)
by (shelved 24 times as branding)
avg rating 4.18 — 153 ratings — published 2012
Bigger Than This: How to Turn Any Venture Into An Admired Brand (Paperback)
by (shelved 23 times as branding)
avg rating 4.17 — 213 ratings — published
All Marketers Are Liars: The Power of Telling Authentic Stories in a Low-Trust World (Hardcover)
by (shelved 23 times as branding)
avg rating 3.88 — 16,392 ratings — published 2005
Book of Branding - a guide to creating brand identity for startups and beyond (Paperback)
by (shelved 22 times as branding)
avg rating 3.68 — 135 ratings — published
Strategic Brand Management (Hardcover)
by (shelved 21 times as branding)
avg rating 4.03 — 444 ratings — published
Aaker on Branding: 20 Principles That Drive Success (Paperback)
by (shelved 21 times as branding)
avg rating 3.85 — 255 ratings — published 2014
How Brands Become Icons: The Principles of Cultural Branding (Hardcover)
by (shelved 21 times as branding)
avg rating 3.84 — 396 ratings — published 2004
How to Launch a Brand: Your Step-By-Step Guide to Crafting a Brand from Positioning to Naming and Brand Identity (Paperback)
by (shelved 20 times as branding)
avg rating 3.90 — 191 ratings — published
This is Marketing: You Can't Be Seen Until You Learn To See (Kindle Edition)
by (shelved 20 times as branding)
avg rating 3.92 — 18,105 ratings — published 2018
THE BRANDING METHOD: cómo crear marcas que provocan, venden e impactan: Una guía paso a paso con más de 25 herramientas prácticas (Spanish Edition)
by (shelved 19 times as branding)
avg rating 4.06 — 164 ratings — published
Sticky Branding: 12.5 Ways to Stand Out, Attract Customers, and Grow an Incredible Brand (Paperback)
by (shelved 19 times as branding)
avg rating 3.93 — 176 ratings — published 2014
Kellogg on Branding: The Marketing Faculty of The Kellogg School of Management (Hardcover)
by (shelved 18 times as branding)
avg rating 4.09 — 276 ratings — published 2005
Buyology: Truth and Lies About Why We Buy (Hardcover)
by (shelved 18 times as branding)
avg rating 3.76 — 14,434 ratings — published 2008
Lovemarks The Future Beyond Brands (Hardcover)
by (shelved 18 times as branding)
avg rating 3.86 — 1,497 ratings — published 2004
Obviously Awesome: How to Nail Product Positioning so Customers Get It, Buy It, Love It (Kindle Edition)
by (shelved 17 times as branding)
avg rating 4.24 — 4,226 ratings — published
The Brand Mapping Strategy: Design, Build, and Accelerate Your Brand (Paperback)
by (shelved 17 times as branding)
avg rating 3.73 — 108 ratings — published 2016
Crush It!: Why Now Is the Time to Cash In on Your Passion (Hardcover)
by (shelved 17 times as branding)
avg rating 3.87 — 33,562 ratings — published 2001
Brand Identity Essentials: 100 Principles for Designing Logos and Building Brands (Hardcover)
by (shelved 16 times as branding)
avg rating 3.66 — 165 ratings — published 2010
How Brands Grow: Part 2: Emerging Markets, Services, Durables, New and Luxury Brands (Hardcover)
by (shelved 16 times as branding)
avg rating 4.15 — 569 ratings — published 2016
Brandwashed: Tricks Companies Use to Manipulate Our Minds and Persuade Us to Buy (Hardcover)
by (shelved 16 times as branding)
avg rating 3.81 — 4,386 ratings — published 2011
Brand Portfolio Strategy: Creating Relevance, Differentiation, Energy, Leverage, and Clarity (Hardcover)
by (shelved 16 times as branding)
avg rating 3.94 — 140 ratings — published 2004
Brand Failures: The Truth about the 100 Biggest Branding Mistakes of All Time (Paperback)
by (shelved 16 times as branding)
avg rating 3.58 — 597 ratings — published 2003
Brand Sense: Build Powerful Brands through Touch, Taste, Smell, Sight, and Sound (Hardcover)
by (shelved 16 times as branding)
avg rating 3.87 — 894 ratings — published 2005
Ogilvy on Advertising (Paperback)
by (shelved 16 times as branding)
avg rating 4.15 — 11,874 ratings — published 1983
Logo Modernism (Hardcover)
by (shelved 15 times as branding)
avg rating 4.51 — 605 ratings — published 2015
Primal Branding: Create Zealots for Your Brand, Your Company, And Your Future (Audio CD)
by (shelved 15 times as branding)
avg rating 3.73 — 638 ratings — published 2006
Wally Olins The Brand Handbook /anglais (Hardcover)
by (shelved 15 times as branding)
avg rating 3.87 — 317 ratings — published 2008
“Does your appearance accurately convey the message of who you are that you are trying to get across? When trying to make an excellent first impression in business but in doubt of what to wear, dress one level up from what is expected—if it's casual, dress in business casual, etc.”
― The Art of Preparation: 8 Ways to Plan with Purpose & Intention for Positive Impact
― The Art of Preparation: 8 Ways to Plan with Purpose & Intention for Positive Impact
“Is your branding serving your needs for positive impact? Is it paving the way for a great first impression on people when they meet you, think of you, speak of you, or even see you on the Internet? If not, it’s time for a change, and it is perfectly within your control.”
― The Art of Preparation: 8 Ways to Plan with Purpose & Intention for Positive Impact
― The Art of Preparation: 8 Ways to Plan with Purpose & Intention for Positive Impact
