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14 books
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17 voters
Branding Books
Showing 1-50 of 2,119
The Brand Gap (Paperback)
by (shelved 167 times as branding)
avg rating 3.98 — 5,615 ratings — published 2003
Building a StoryBrand: Clarify Your Message So Customers Will Listen (Hardcover)
by (shelved 137 times as branding)
avg rating 4.27 — 26,518 ratings — published 2017
Designing Brand Identity: An Essential Guide for the Whole Branding Team (Hardcover)
by (shelved 129 times as branding)
avg rating 4.12 — 2,709 ratings — published 2003
Zag: The Number One Strategy of High-Performance Brands (Paperback)
by (shelved 108 times as branding)
avg rating 3.99 — 3,979 ratings — published 2006
Positioning: The Battle for Your Mind (Paperback)
by (shelved 87 times as branding)
avg rating 4.04 — 18,480 ratings — published 1980
The 22 Immutable Laws of Branding: How to Build a Product or Service Into a World-Class Brand (Hardcover)
by (shelved 72 times as branding)
avg rating 3.88 — 3,868 ratings — published 1998
How Brands Grow: What Marketers Don't Know (Hardcover)
by (shelved 54 times as branding)
avg rating 4.16 — 3,850 ratings — published 2010
Branding: In Five and a Half Steps (Hardcover)
by (shelved 49 times as branding)
avg rating 4.32 — 284 ratings — published
Brand Thinking and Other Noble Pursuits (Hardcover)
by (shelved 45 times as branding)
avg rating 3.86 — 885 ratings — published 2011
Contagious: Why Things Catch On (Hardcover)
by (shelved 41 times as branding)
avg rating 3.98 — 33,259 ratings — published 2013
Logo Design Love: A Guide to Creating Iconic Brand Identities (Paperback)
by (shelved 41 times as branding)
avg rating 4.20 — 4,235 ratings — published 2009
Brand Flip, The: Why customers now run companies and how to profit from it (Voices That Matter)
by (shelved 39 times as branding)
avg rating 4.30 — 671 ratings — published 2015
Hello, My Name Is Awesome: How to Create Brand Names That Stick (Paperback)
by (shelved 38 times as branding)
avg rating 4.13 — 982 ratings — published 2014
The Hero and the Outlaw: Building Extraordinary Brands Through the Power of Archetypes (Hardcover)
by (shelved 36 times as branding)
avg rating 4.13 — 945 ratings — published
What Great Brands Do: The Seven Brand-Building Principles that Separate the Best from the Rest (Hardcover)
by (shelved 35 times as branding)
avg rating 3.91 — 364 ratings — published 2013
Creating a Brand Identity: A Guide for Designers: (Graphic Design Books, Logo Design, Marketing)
by (shelved 35 times as branding)
avg rating 4.00 — 303 ratings — published 2016
Purple Cow: Transform Your Business by Being Remarkable (Hardcover)
by (shelved 35 times as branding)
avg rating 3.78 — 56,027 ratings — published
Made to Stick: Why Some Ideas Survive and Others Die (Hardcover)
by (shelved 35 times as branding)
avg rating 3.98 — 99,659 ratings — published 2006
Building Strong Brands (Hardcover)
by (shelved 35 times as branding)
avg rating 3.99 — 657 ratings — published 1995
No Logo (Paperback)
by (shelved 32 times as branding)
avg rating 3.89 — 32,835 ratings — published 2000
Identity Designed: The Definitive Guide to Visual Branding (Hardcover)
by (shelved 29 times as branding)
avg rating 4.18 — 209 ratings — published
Emotional Branding: The New Paradigm for Connecting Brands to People (Paperback)
by (shelved 29 times as branding)
avg rating 3.76 — 398 ratings — published 2001
Start with Why: How Great Leaders Inspire Everyone to Take Action (Hardcover)
by (shelved 26 times as branding)
avg rating 4.10 — 270,411 ratings — published 2009
Bigger Than This: How to Turn Any Venture Into An Admired Brand (Paperback)
by (shelved 23 times as branding)
avg rating 4.18 — 212 ratings — published
All Marketers Are Liars: The Power of Telling Authentic Stories in a Low-Trust World (Hardcover)
by (shelved 23 times as branding)
avg rating 3.88 — 16,330 ratings — published 2005
Archetypes in Branding: A Toolkit for Creatives and Strategists (Spiral-bound)
by (shelved 23 times as branding)
avg rating 4.18 — 151 ratings — published 2012
Book of Branding - a guide to creating brand identity for startups and beyond (Paperback)
by (shelved 22 times as branding)
avg rating 3.71 — 129 ratings — published
How Brands Become Icons: The Principles of Cultural Branding (Hardcover)
by (shelved 21 times as branding)
avg rating 3.85 — 390 ratings — published 2004
How to Launch a Brand: Your Step-By-Step Guide to Crafting a Brand from Positioning to Naming and Brand Identity (Paperback)
by (shelved 20 times as branding)
avg rating 3.90 — 191 ratings — published
This is Marketing: You Can't Be Seen Until You Learn To See (Kindle Edition)
by (shelved 20 times as branding)
avg rating 3.92 — 17,704 ratings — published 2018
Aaker on Branding: 20 Principles That Drive Success (Paperback)
by (shelved 20 times as branding)
avg rating 3.86 — 254 ratings — published 2014
THE BRANDING METHOD: cómo crear marcas que provocan, venden e impactan: Una guía paso a paso con más de 25 herramientas prácticas (Spanish Edition)
by (shelved 18 times as branding)
avg rating 4.09 — 151 ratings — published
Strategic Brand Management (Hardcover)
by (shelved 18 times as branding)
avg rating 4.03 — 439 ratings — published
The Brand Mapping Strategy: Design, Build, and Accelerate Your Brand (Paperback)
by (shelved 18 times as branding)
avg rating 3.73 — 106 ratings — published 2016
Sticky Branding: 12.5 Ways to Stand Out, Attract Customers, and Grow an Incredible Brand (Paperback)
by (shelved 18 times as branding)
avg rating 3.94 — 175 ratings — published 2014
Kellogg on Branding: The Marketing Faculty of The Kellogg School of Management (Hardcover)
by (shelved 18 times as branding)
avg rating 4.09 — 275 ratings — published 2005
Buyology: Truth and Lies About Why We Buy (Hardcover)
by (shelved 18 times as branding)
avg rating 3.76 — 14,326 ratings — published 2008
Lovemarks The Future Beyond Brands (Hardcover)
by (shelved 18 times as branding)
avg rating 3.86 — 1,491 ratings — published 2004
How Brands Grow: Part 2: Emerging Markets, Services, Durables, New and Luxury Brands (Hardcover)
by (shelved 17 times as branding)
avg rating 4.16 — 560 ratings — published 2016
Brandwashed: Tricks Companies Use to Manipulate Our Minds and Persuade Us to Buy (Hardcover)
by (shelved 17 times as branding)
avg rating 3.81 — 4,372 ratings — published 2011
Brand Identity Essentials: 100 Principles for Designing Logos and Building Brands (Hardcover)
by (shelved 16 times as branding)
avg rating 3.66 — 165 ratings — published 2010
Obviously Awesome: How to Nail Product Positioning so Customers Get It, Buy It, Love It (Kindle Edition)
by (shelved 16 times as branding)
avg rating 4.25 — 4,009 ratings — published
Primal Branding: Create Zealots for Your Brand, Your Company, And Your Future (Audio CD)
by (shelved 16 times as branding)
avg rating 3.73 — 632 ratings — published 2006
Brand Portfolio Strategy: Creating Relevance, Differentiation, Energy, Leverage, and Clarity (Hardcover)
by (shelved 16 times as branding)
avg rating 3.96 — 138 ratings — published 2004
Brand Failures: The Truth about the 100 Biggest Branding Mistakes of All Time (Paperback)
by (shelved 16 times as branding)
avg rating 3.58 — 592 ratings — published 2003
Logo Modernism (Hardcover)
by (shelved 15 times as branding)
avg rating 4.50 — 600 ratings — published 2015
Brand Sense: Build Powerful Brands through Touch, Taste, Smell, Sight, and Sound (Hardcover)
by (shelved 15 times as branding)
avg rating 3.87 — 890 ratings — published 2005
Crush It!: Why Now Is the Time to Cash In on Your Passion (Hardcover)
by (shelved 15 times as branding)
avg rating 3.87 — 33,488 ratings — published 2001
Ogilvy on Advertising (Paperback)
by (shelved 15 times as branding)
avg rating 4.15 — 11,731 ratings — published 1983
Jab, Jab, Jab, Right Hook: How to Tell Your Story in a Noisy Social World (Hardcover)
by (shelved 14 times as branding)
avg rating 3.95 — 9,165 ratings — published 2013
“People will form impressions, assumptions, opinions, and judgments all within a few short seconds. To make a favorable first impression and make these seconds count, enhance your image by choosing clean, crisp, appropriate attire that reflects confidence and professionalism.”
― The Art of Preparation: 8 Ways to Plan with Purpose & Intention for Positive Impact
― The Art of Preparation: 8 Ways to Plan with Purpose & Intention for Positive Impact
“Project a confident image through good body posture.”
― My Style, My Way: Top Experts Reveal How to Create Yours Today
― My Style, My Way: Top Experts Reveal How to Create Yours Today
