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Branding Books
Showing 1-50 of 2,208
The Brand Gap (Paperback)
by (shelved 173 times as branding)
avg rating 3.98 — 5,761 ratings — published 2003
Building a StoryBrand: Clarify Your Message So Customers Will Listen (Hardcover)
by (shelved 154 times as branding)
avg rating 4.26 — 29,287 ratings — published 2017
Designing Brand Identity: An Essential Guide for the Whole Branding Team (Hardcover)
by (shelved 134 times as branding)
avg rating 4.12 — 2,738 ratings — published 2003
Zag: The Number One Strategy of High-Performance Brands (Paperback)
by (shelved 112 times as branding)
avg rating 3.99 — 4,027 ratings — published 2006
Positioning: The Battle for Your Mind (Paperback)
by (shelved 90 times as branding)
avg rating 4.04 — 18,708 ratings — published 1980
The 22 Immutable Laws of Branding: How to Build a Product or Service Into a World-Class Brand (Hardcover)
by (shelved 73 times as branding)
avg rating 3.88 — 3,896 ratings — published 1998
How Brands Grow: What Marketers Don't Know (Hardcover)
by (shelved 54 times as branding)
avg rating 4.15 — 4,059 ratings — published 2010
Branding: In Five and a Half Steps (Hardcover)
by (shelved 52 times as branding)
avg rating 4.31 — 302 ratings — published
Brand Thinking and Other Noble Pursuits (Hardcover)
by (shelved 46 times as branding)
avg rating 3.85 — 893 ratings — published 2011
Logo Design Love: A Guide to Creating Iconic Brand Identities (Paperback)
by (shelved 43 times as branding)
avg rating 4.20 — 4,263 ratings — published 2009
Contagious: Why Things Catch On (Hardcover)
by (shelved 42 times as branding)
avg rating 3.98 — 34,214 ratings — published 2013
Brand Flip, The: Why customers now run companies and how to profit from it (Voices That Matter)
by (shelved 40 times as branding)
avg rating 4.30 — 683 ratings — published 2015
Hello, My Name Is Awesome: How to Create Brand Names That Stick (Paperback)
by (shelved 39 times as branding)
avg rating 4.14 — 997 ratings — published 2014
Purple Cow: Transform Your Business by Being Remarkable (Hardcover)
by (shelved 37 times as branding)
avg rating 3.78 — 56,841 ratings — published
The Hero and the Outlaw: Building Extraordinary Brands Through the Power of Archetypes (Hardcover)
by (shelved 37 times as branding)
avg rating 4.13 — 972 ratings — published
Building Strong Brands (Hardcover)
by (shelved 37 times as branding)
avg rating 3.99 — 663 ratings — published 1995
Creating a Brand Identity: A Guide for Designers: (Graphic Design Books, Logo Design, Marketing)
by (shelved 36 times as branding)
avg rating 3.99 — 313 ratings — published 2016
What Great Brands Do: The Seven Brand-Building Principles that Separate the Best from the Rest (Hardcover)
by (shelved 35 times as branding)
avg rating 3.91 — 372 ratings — published 2013
Made to Stick: Why Some Ideas Survive and Others Die (Hardcover)
by (shelved 33 times as branding)
avg rating 3.98 — 101,823 ratings — published 2006
No Logo (Paperback)
by (shelved 33 times as branding)
avg rating 3.90 — 33,346 ratings — published 2000
Identity Designed: The Definitive Guide to Visual Branding (Hardcover)
by (shelved 31 times as branding)
avg rating 4.19 — 215 ratings — published
Emotional Branding: The New Paradigm for Connecting Brands to People (Paperback)
by (shelved 29 times as branding)
avg rating 3.77 — 400 ratings — published 2001
Start with Why: How Great Leaders Inspire Everyone to Take Action (Hardcover)
by (shelved 28 times as branding)
avg rating 4.09 — 282,700 ratings — published 2009
Archetypes in Branding: A Toolkit for Creatives and Strategists (Spiral-bound)
by (shelved 24 times as branding)
avg rating 4.17 — 153 ratings — published 2012
Book of Branding - a guide to creating brand identity for startups and beyond (Paperback)
by (shelved 23 times as branding)
avg rating 3.68 — 136 ratings — published
All Marketers Are Liars: The Power of Telling Authentic Stories in a Low-Trust World (Hardcover)
by (shelved 23 times as branding)
avg rating 3.88 — 16,440 ratings — published 2005
Bigger Than This: How to Turn Any Venture Into An Admired Brand (Paperback)
by (shelved 22 times as branding)
avg rating 4.16 — 214 ratings — published
How to Launch a Brand: Your Step-By-Step Guide to Crafting a Brand from Positioning to Naming and Brand Identity (Paperback)
by (shelved 21 times as branding)
avg rating 3.89 — 193 ratings — published
Strategic Brand Management (Hardcover)
by (shelved 21 times as branding)
avg rating 4.03 — 443 ratings — published
Aaker on Branding: 20 Principles That Drive Success (Paperback)
by (shelved 21 times as branding)
avg rating 3.86 — 261 ratings — published 2014
How Brands Become Icons: The Principles of Cultural Branding (Hardcover)
by (shelved 21 times as branding)
avg rating 3.84 — 398 ratings — published 2004
THE BRANDING METHOD: cómo crear marcas que provocan, venden e impactan: Una guía paso a paso con más de 25 herramientas prácticas (Spanish Edition)
by (shelved 19 times as branding)
avg rating 4.07 — 170 ratings — published
This is Marketing: You Can't Be Seen Until You Learn To See (Kindle Edition)
by (shelved 19 times as branding)
avg rating 3.92 — 18,400 ratings — published 2018
Sticky Branding: 12.5 Ways to Stand Out, Attract Customers, and Grow an Incredible Brand (Paperback)
by (shelved 19 times as branding)
avg rating 3.93 — 176 ratings — published 2014
Kellogg on Branding: The Marketing Faculty of The Kellogg School of Management (Hardcover)
by (shelved 18 times as branding)
avg rating 4.09 — 276 ratings — published 2005
Buyology: Truth and Lies About Why We Buy (Hardcover)
by (shelved 18 times as branding)
avg rating 3.76 — 14,484 ratings — published 2008
Lovemarks The Future Beyond Brands (Hardcover)
by (shelved 18 times as branding)
avg rating 3.86 — 1,498 ratings — published 2004
Obviously Awesome: How to Nail Product Positioning so Customers Get It, Buy It, Love It (Kindle Edition)
by (shelved 17 times as branding)
avg rating 4.23 — 4,384 ratings — published
The Brand Mapping Strategy: Design, Build, and Accelerate Your Brand (Paperback)
by (shelved 17 times as branding)
avg rating 3.72 — 109 ratings — published 2016
Crush It!: Why Now Is the Time to Cash In on Your Passion (Hardcover)
by (shelved 17 times as branding)
avg rating 3.87 — 33,604 ratings — published 2001
Brand Identity Essentials: 100 Principles for Designing Logos and Building Brands (Hardcover)
by (shelved 16 times as branding)
avg rating 3.64 — 168 ratings — published 2010
How Brands Grow: Part 2: Emerging Markets, Services, Durables, New and Luxury Brands (Hardcover)
by (shelved 16 times as branding)
avg rating 4.16 — 587 ratings — published 2016
Brandwashed: Tricks Companies Use to Manipulate Our Minds and Persuade Us to Buy (Hardcover)
by (shelved 16 times as branding)
avg rating 3.81 — 4,394 ratings — published 2011
Brand Portfolio Strategy: Creating Relevance, Differentiation, Energy, Leverage, and Clarity (Hardcover)
by (shelved 16 times as branding)
avg rating 3.95 — 143 ratings — published 2004
Brand Sense: Build Powerful Brands through Touch, Taste, Smell, Sight, and Sound (Hardcover)
by (shelved 16 times as branding)
avg rating 3.87 — 898 ratings — published 2005
Ogilvy on Advertising (Paperback)
by (shelved 16 times as branding)
avg rating 4.15 — 11,979 ratings — published 1983
Logo Modernism (Hardcover)
by (shelved 15 times as branding)
avg rating 4.50 — 609 ratings — published 2015
Primal Branding: Create Zealots for Your Brand, Your Company, And Your Future (Audio CD)
by (shelved 15 times as branding)
avg rating 3.73 — 643 ratings — published 2006
Wally Olins The Brand Handbook /anglais (Hardcover)
by (shelved 15 times as branding)
avg rating 3.87 — 316 ratings — published 2008
Brand Failures: The Truth about the 100 Biggest Branding Mistakes of All Time (Paperback)
by (shelved 15 times as branding)
avg rating 3.57 — 600 ratings — published 2003
“What we are trying to do at Virgin is not to have one enormous company in one sector under one banner, but to have two hundred or even three hundred separate companies. Each company can stand on its own feet and, in that way, although we've got a brand that links them, if we were to have another tragedy such as that of 11 September - which hurt the airline industry - it would not bring the whole group crashing down.”
― Losing My Virginity: How I've Survived, Had Fun, and Made a Fortune Doing Business My Way
― Losing My Virginity: How I've Survived, Had Fun, and Made a Fortune Doing Business My Way
“Authentic brands don't emerge from marketing cubicles or advertising agencies. They emanate from everything the company does...”
― Pour Your Heart Into It: How Starbucks Built a Company One Cup at a Time
― Pour Your Heart Into It: How Starbucks Built a Company One Cup at a Time
