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Branding Books

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The Brand Gap The Brand Gap (Paperback)
by (shelved 172 times as branding)
avg rating 3.98 — 5,741 ratings — published 2003
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Building a StoryBrand: Clarify Your Message So Customers Will Listen Building a StoryBrand: Clarify Your Message So Customers Will Listen (Hardcover)
by (shelved 141 times as branding)
avg rating 4.26 — 27,428 ratings — published 2017
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Designing Brand Identity: An Essential Guide for the Whole Branding Team Designing Brand Identity: An Essential Guide for the Whole Branding Team (Hardcover)
by (shelved 133 times as branding)
avg rating 4.12 — 2,733 ratings — published 2003
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Zag: The Number One Strategy of High-Performance Brands Zag: The Number One Strategy of High-Performance Brands (Paperback)
by (shelved 112 times as branding)
avg rating 3.99 — 4,014 ratings — published 2006
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Positioning: The Battle for Your Mind Positioning: The Battle for Your Mind (Paperback)
by (shelved 89 times as branding)
avg rating 4.04 — 18,659 ratings — published 1980
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The 22 Immutable Laws of Branding: How to Build a Product or Service Into a World-Class Brand The 22 Immutable Laws of Branding: How to Build a Product or Service Into a World-Class Brand (Hardcover)
by (shelved 73 times as branding)
avg rating 3.88 — 3,891 ratings — published 1998
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How Brands Grow: What Marketers Don't Know How Brands Grow: What Marketers Don't Know (Hardcover)
by (shelved 54 times as branding)
avg rating 4.15 — 4,006 ratings — published 2010
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Branding: In Five and a Half Steps Branding: In Five and a Half Steps (Hardcover)
by (shelved 52 times as branding)
avg rating 4.32 — 298 ratings — published
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Brand Thinking and Other Noble Pursuits Brand Thinking and Other Noble Pursuits (Hardcover)
by (shelved 46 times as branding)
avg rating 3.85 — 890 ratings — published 2011
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Contagious: Why Things Catch On Contagious: Why Things Catch On (Hardcover)
by (shelved 41 times as branding)
avg rating 3.98 — 33,996 ratings — published 2013
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Logo Design Love: A Guide to Creating Iconic Brand Identities Logo Design Love: A Guide to Creating Iconic Brand Identities (Paperback)
by (shelved 41 times as branding)
avg rating 4.20 — 4,260 ratings — published 2009
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Brand Flip, The: Why customers now run companies and how to profit from it (Voices That Matter) Brand Flip, The: Why customers now run companies and how to profit from it (Voices That Matter)
by (shelved 39 times as branding)
avg rating 4.30 — 680 ratings — published 2015
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Hello, My Name Is Awesome: How to Create Brand Names That Stick Hello, My Name Is Awesome: How to Create Brand Names That Stick (Paperback)
by (shelved 39 times as branding)
avg rating 4.14 — 995 ratings — published 2014
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Purple Cow: Transform Your Business by Being Remarkable Purple Cow: Transform Your Business by Being Remarkable (Hardcover)
by (shelved 37 times as branding)
avg rating 3.78 — 56,588 ratings — published
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The Hero and the Outlaw: Building Extraordinary Brands Through the Power of Archetypes The Hero and the Outlaw: Building Extraordinary Brands Through the Power of Archetypes (Hardcover)
by (shelved 37 times as branding)
avg rating 4.14 — 968 ratings — published
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Building Strong Brands Building Strong Brands (Hardcover)
by (shelved 37 times as branding)
avg rating 3.99 — 658 ratings — published 1995
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Creating a Brand Identity: A Guide for Designers: (Graphic Design Books, Logo Design, Marketing) Creating a Brand Identity: A Guide for Designers: (Graphic Design Books, Logo Design, Marketing)
by (shelved 36 times as branding)
avg rating 3.99 — 312 ratings — published 2016
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What Great Brands Do: The Seven Brand-Building Principles that Separate the Best from the Rest What Great Brands Do: The Seven Brand-Building Principles that Separate the Best from the Rest (Hardcover)
by (shelved 35 times as branding)
avg rating 3.91 — 371 ratings — published 2013
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Made to Stick: Why Some Ideas Survive and Others Die Made to Stick: Why Some Ideas Survive and Others Die (Hardcover)
by (shelved 33 times as branding)
avg rating 3.98 — 101,325 ratings — published 2006
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No Logo No Logo (Paperback)
by (shelved 33 times as branding)
avg rating 3.89 — 33,241 ratings — published 2000
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Identity Designed: The Definitive Guide to Visual Branding Identity Designed: The Definitive Guide to Visual Branding (Hardcover)
by (shelved 30 times as branding)
avg rating 4.19 — 214 ratings — published
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Emotional Branding: The New Paradigm for Connecting Brands to People Emotional Branding: The New Paradigm for Connecting Brands to People (Paperback)
by (shelved 29 times as branding)
avg rating 3.76 — 398 ratings — published 2001
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Start with Why: How Great Leaders Inspire Everyone to Take Action Start with Why: How Great Leaders Inspire Everyone to Take Action (Hardcover)
by (shelved 27 times as branding)
avg rating 4.09 — 279,945 ratings — published 2009
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Archetypes in Branding: A Toolkit for Creatives and Strategists Archetypes in Branding: A Toolkit for Creatives and Strategists (Spiral-bound)
by (shelved 24 times as branding)
avg rating 4.17 — 153 ratings — published 2012
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Book of Branding - a guide to creating brand identity for startups and beyond Book of Branding - a guide to creating brand identity for startups and beyond (Paperback)
by (shelved 23 times as branding)
avg rating 3.68 — 136 ratings — published
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All Marketers Are Liars: The Power of Telling Authentic Stories in a Low-Trust World All Marketers Are Liars: The Power of Telling Authentic Stories in a Low-Trust World (Hardcover)
by (shelved 23 times as branding)
avg rating 3.88 — 16,421 ratings — published 2005
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Bigger Than This: How to Turn Any Venture Into An Admired Brand Bigger Than This: How to Turn Any Venture Into An Admired Brand (Paperback)
by (shelved 22 times as branding)
avg rating 4.16 — 214 ratings — published
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How to Launch a Brand: Your Step-By-Step Guide to Crafting a Brand from Positioning to Naming and Brand Identity How to Launch a Brand: Your Step-By-Step Guide to Crafting a Brand from Positioning to Naming and Brand Identity (Paperback)
by (shelved 21 times as branding)
avg rating 3.90 — 191 ratings — published
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Strategic Brand Management Strategic Brand Management (Hardcover)
by (shelved 21 times as branding)
avg rating 4.03 — 443 ratings — published
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Aaker on Branding: 20 Principles That Drive Success Aaker on Branding: 20 Principles That Drive Success (Paperback)
by (shelved 21 times as branding)
avg rating 3.86 — 259 ratings — published 2014
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How Brands Become Icons: The Principles of Cultural Branding How Brands Become Icons: The Principles of Cultural Branding (Hardcover)
by (shelved 21 times as branding)
avg rating 3.84 — 397 ratings — published 2004
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This is Marketing: You Can't Be Seen Until You Learn To See This is Marketing: You Can't Be Seen Until You Learn To See (Kindle Edition)
by (shelved 20 times as branding)
avg rating 3.92 — 18,265 ratings — published 2018
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Sticky Branding: 12.5 Ways to Stand Out, Attract Customers, and Grow an Incredible Brand Sticky Branding: 12.5 Ways to Stand Out, Attract Customers, and Grow an Incredible Brand (Paperback)
by (shelved 19 times as branding)
avg rating 3.93 — 176 ratings — published 2014
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Kellogg on Branding: The Marketing Faculty of The Kellogg School of Management Kellogg on Branding: The Marketing Faculty of The Kellogg School of Management (Hardcover)
by (shelved 18 times as branding)
avg rating 4.09 — 276 ratings — published 2005
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Buyology: Truth and Lies About Why We Buy Buyology: Truth and Lies About Why We Buy (Hardcover)
by (shelved 18 times as branding)
avg rating 3.76 — 14,453 ratings — published 2008
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Lovemarks The Future Beyond Brands Lovemarks The Future Beyond Brands (Hardcover)
by (shelved 18 times as branding)
avg rating 3.86 — 1,497 ratings — published 2004
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Obviously Awesome: How to Nail Product Positioning so Customers Get It, Buy It, Love It Obviously Awesome: How to Nail Product Positioning so Customers Get It, Buy It, Love It (Kindle Edition)
by (shelved 17 times as branding)
avg rating 4.23 — 4,297 ratings — published
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The Brand Mapping Strategy: Design, Build, and Accelerate Your Brand The Brand Mapping Strategy: Design, Build, and Accelerate Your Brand (Paperback)
by (shelved 17 times as branding)
avg rating 3.73 — 108 ratings — published 2016
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Crush It!: Why Now Is the Time to Cash In on Your Passion Crush It!: Why Now Is the Time to Cash In on Your Passion (Hardcover)
by (shelved 17 times as branding)
avg rating 3.87 — 33,578 ratings — published 2001
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Brand Identity Essentials: 100 Principles for Designing Logos and Building Brands Brand Identity Essentials: 100 Principles for Designing Logos and Building Brands (Hardcover)
by (shelved 16 times as branding)
avg rating 3.65 — 166 ratings — published 2010
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How Brands Grow: Part 2: Emerging Markets, Services, Durables, New and Luxury Brands How Brands Grow: Part 2: Emerging Markets, Services, Durables, New and Luxury Brands (Hardcover)
by (shelved 16 times as branding)
avg rating 4.15 — 577 ratings — published 2016
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Brandwashed: Tricks Companies Use to Manipulate Our Minds and Persuade Us to Buy Brandwashed: Tricks Companies Use to Manipulate Our Minds and Persuade Us to Buy (Hardcover)
by (shelved 16 times as branding)
avg rating 3.81 — 4,393 ratings — published 2011
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Brand Portfolio Strategy: Creating Relevance, Differentiation, Energy, Leverage, and Clarity Brand Portfolio Strategy: Creating Relevance, Differentiation, Energy, Leverage, and Clarity (Hardcover)
by (shelved 16 times as branding)
avg rating 3.95 — 141 ratings — published 2004
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Brand Sense: Build Powerful Brands through Touch, Taste, Smell, Sight, and Sound Brand Sense: Build Powerful Brands through Touch, Taste, Smell, Sight, and Sound (Hardcover)
by (shelved 16 times as branding)
avg rating 3.87 — 897 ratings — published 2005
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Ogilvy on Advertising Ogilvy on Advertising (Paperback)
by (shelved 16 times as branding)
avg rating 4.15 — 11,926 ratings — published 1983
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Logo Modernism Logo Modernism (Hardcover)
by (shelved 15 times as branding)
avg rating 4.51 — 609 ratings — published 2015
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Primal Branding: Create Zealots for Your Brand, Your Company, And Your Future Primal Branding: Create Zealots for Your Brand, Your Company, And Your Future (Audio CD)
by (shelved 15 times as branding)
avg rating 3.73 — 641 ratings — published 2006
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Wally Olins The Brand Handbook /anglais Wally Olins The Brand Handbook /anglais (Hardcover)
by (shelved 15 times as branding)
avg rating 3.87 — 317 ratings — published 2008
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Brand Failures: The Truth about the 100 Biggest Branding Mistakes of All Time Brand Failures: The Truth about the 100 Biggest Branding Mistakes of All Time (Paperback)
by (shelved 15 times as branding)
avg rating 3.58 — 598 ratings — published 2003
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Susan C. Young
“Once you are dressed there may be still more you can do to enhance, complement, or complete your look. Simply changing your accessories will change your entire impression.”
Susan C. Young, The Art of Preparation: 8 Ways to Plan with Purpose & Intention for Positive Impact

Susan C. Young
“Making a great first impression is not an accident, and with a little planning, experimentation, and application, you can transform your style, substance, and impact.”
Susan C. Young, The Art of Preparation: 8 Ways to Plan with Purpose & Intention for Positive Impact

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