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Branding Books

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The Brand Gap The Brand Gap (Paperback)
by (shelved 175 times as branding)
avg rating 3.97 — 5,787 ratings — published 2003
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Building a StoryBrand: Clarify Your Message So Customers Will Listen Building a StoryBrand: Clarify Your Message So Customers Will Listen (Hardcover)
by (shelved 152 times as branding)
avg rating 4.26 — 29,672 ratings — published 2017
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Designing Brand Identity: An Essential Guide for the Whole Branding Team Designing Brand Identity: An Essential Guide for the Whole Branding Team (Hardcover)
by (shelved 135 times as branding)
avg rating 4.12 — 2,744 ratings — published 2003
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Zag: The Number One Strategy of High-Performance Brands Zag: The Number One Strategy of High-Performance Brands (Paperback)
by (shelved 113 times as branding)
avg rating 3.99 — 4,036 ratings — published 2006
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Positioning: The Battle for Your Mind Positioning: The Battle for Your Mind (Paperback)
by (shelved 90 times as branding)
avg rating 4.04 — 18,762 ratings — published 1980
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The 22 Immutable Laws of Branding: How to Build a Product or Service Into a World-Class Brand The 22 Immutable Laws of Branding: How to Build a Product or Service Into a World-Class Brand (Hardcover)
by (shelved 72 times as branding)
avg rating 3.88 — 3,903 ratings — published 1998
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How Brands Grow: What Marketers Don't Know How Brands Grow: What Marketers Don't Know (Hardcover)
by (shelved 56 times as branding)
avg rating 4.15 — 4,117 ratings — published 2010
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Branding: In Five and a Half Steps Branding: In Five and a Half Steps (Hardcover)
by (shelved 54 times as branding)
avg rating 4.31 — 303 ratings — published
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Brand Thinking and Other Noble Pursuits Brand Thinking and Other Noble Pursuits (Hardcover)
by (shelved 46 times as branding)
avg rating 3.85 — 899 ratings — published 2011
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Logo Design Love: A Guide to Creating Iconic Brand Identities Logo Design Love: A Guide to Creating Iconic Brand Identities (Paperback)
by (shelved 44 times as branding)
avg rating 4.20 — 4,271 ratings — published 2009
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Contagious: Why Things Catch On Contagious: Why Things Catch On (Hardcover)
by (shelved 42 times as branding)
avg rating 3.98 — 34,467 ratings — published 2013
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Brand Flip, The: Why customers now run companies and how to profit from it (Voices That Matter) Brand Flip, The: Why customers now run companies and how to profit from it (Voices That Matter)
by (shelved 41 times as branding)
avg rating 4.30 — 686 ratings — published 2015
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Purple Cow: Transform Your Business by Being Remarkable Purple Cow: Transform Your Business by Being Remarkable (Hardcover)
by (shelved 39 times as branding)
avg rating 3.78 — 57,353 ratings — published 2003
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Hello, My Name Is Awesome: How to Create Brand Names That Stick Hello, My Name Is Awesome: How to Create Brand Names That Stick (Paperback)
by (shelved 39 times as branding)
avg rating 4.14 — 999 ratings — published 2014
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The Hero and the Outlaw: Building Extraordinary Brands Through the Power of Archetypes The Hero and the Outlaw: Building Extraordinary Brands Through the Power of Archetypes (Hardcover)
by (shelved 38 times as branding)
avg rating 4.13 — 974 ratings — published
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Building Strong Brands Building Strong Brands (Hardcover)
by (shelved 37 times as branding)
avg rating 3.99 — 667 ratings — published 1995
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Creating a Brand Identity: A Guide for Designers: (Graphic Design Books, Logo Design, Marketing) Creating a Brand Identity: A Guide for Designers: (Graphic Design Books, Logo Design, Marketing)
by (shelved 36 times as branding)
avg rating 3.99 — 315 ratings — published 2016
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What Great Brands Do: The Seven Brand-Building Principles that Separate the Best from the Rest What Great Brands Do: The Seven Brand-Building Principles that Separate the Best from the Rest (Hardcover)
by (shelved 35 times as branding)
avg rating 3.91 — 372 ratings — published 2013
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Made to Stick: Why Some Ideas Survive and Others Die Made to Stick: Why Some Ideas Survive and Others Die (Hardcover)
by (shelved 33 times as branding)
avg rating 3.98 — 102,368 ratings — published 2006
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No Logo No Logo (Paperback)
by (shelved 33 times as branding)
avg rating 3.90 — 33,447 ratings — published 2000
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Identity Designed: The Definitive Guide to Visual Branding Identity Designed: The Definitive Guide to Visual Branding (Hardcover)
by (shelved 31 times as branding)
avg rating 4.19 — 215 ratings — published
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Emotional Branding: The New Paradigm for Connecting Brands to People Emotional Branding: The New Paradigm for Connecting Brands to People (Paperback)
by (shelved 29 times as branding)
avg rating 3.77 — 401 ratings — published 2001
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Start with Why: How Great Leaders Inspire Everyone to Take Action Start with Why: How Great Leaders Inspire Everyone to Take Action (Hardcover)
by (shelved 28 times as branding)
avg rating 4.09 — 285,934 ratings — published 2009
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Archetypes in Branding: A Toolkit for Creatives and Strategists Archetypes in Branding: A Toolkit for Creatives and Strategists (Spiral-bound)
by (shelved 24 times as branding)
avg rating 4.17 — 153 ratings — published 2012
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Book of Branding - a guide to creating brand identity for startups and beyond Book of Branding - a guide to creating brand identity for startups and beyond (Paperback)
by (shelved 23 times as branding)
avg rating 3.70 — 139 ratings — published
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All Marketers Are Liars: The Power of Telling Authentic Stories in a Low-Trust World All Marketers Are Liars: The Power of Telling Authentic Stories in a Low-Trust World (Hardcover)
by (shelved 23 times as branding)
avg rating 3.88 — 16,451 ratings — published 2005
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Bigger Than This: How to Turn Any Venture Into An Admired Brand Bigger Than This: How to Turn Any Venture Into An Admired Brand (Paperback)
by (shelved 22 times as branding)
avg rating 4.16 — 214 ratings — published
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How to Launch a Brand: Your Step-By-Step Guide to Crafting a Brand from Positioning to Naming and Brand Identity How to Launch a Brand: Your Step-By-Step Guide to Crafting a Brand from Positioning to Naming and Brand Identity (Paperback)
by (shelved 21 times as branding)
avg rating 3.89 — 193 ratings — published
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Strategic Brand Management Strategic Brand Management (Hardcover)
by (shelved 21 times as branding)
avg rating 4.03 — 444 ratings — published
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Aaker on Branding: 20 Principles That Drive Success Aaker on Branding: 20 Principles That Drive Success (Paperback)
by (shelved 21 times as branding)
avg rating 3.86 — 264 ratings — published 2014
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How Brands Become Icons: The Principles of Cultural Branding How Brands Become Icons: The Principles of Cultural Branding (Hardcover)
by (shelved 21 times as branding)
avg rating 3.84 — 403 ratings — published 2004
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This is Marketing: You Can't Be Seen Until You Learn To See This is Marketing: You Can't Be Seen Until You Learn To See (Kindle Edition)
by (shelved 20 times as branding)
avg rating 3.92 — 18,523 ratings — published 2018
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Sticky Branding: 12.5 Ways to Stand Out, Attract Customers, and Grow an Incredible Brand Sticky Branding: 12.5 Ways to Stand Out, Attract Customers, and Grow an Incredible Brand (Paperback)
by (shelved 19 times as branding)
avg rating 3.93 — 176 ratings — published 2014
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Kellogg on Branding: The Marketing Faculty of The Kellogg School of Management Kellogg on Branding: The Marketing Faculty of The Kellogg School of Management (Hardcover)
by (shelved 18 times as branding)
avg rating 4.09 — 276 ratings — published 2005
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Buyology: Truth and Lies About Why We Buy Buyology: Truth and Lies About Why We Buy (Hardcover)
by (shelved 18 times as branding)
avg rating 3.76 — 14,509 ratings — published 2008
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Lovemarks The Future Beyond Brands Lovemarks The Future Beyond Brands (Hardcover)
by (shelved 18 times as branding)
avg rating 3.86 — 1,498 ratings — published 2004
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Obviously Awesome: How to Nail Product Positioning so Customers Get It, Buy It, Love It Obviously Awesome: How to Nail Product Positioning so Customers Get It, Buy It, Love It (Kindle Edition)
by (shelved 17 times as branding)
avg rating 4.22 — 4,457 ratings — published
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The Brand Mapping Strategy: Design, Build, and Accelerate Your Brand The Brand Mapping Strategy: Design, Build, and Accelerate Your Brand (Paperback)
by (shelved 17 times as branding)
avg rating 3.72 — 110 ratings — published 2016
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Crush It!: Why Now Is the Time to Cash In on Your Passion Crush It!: Why Now Is the Time to Cash In on Your Passion (Hardcover)
by (shelved 17 times as branding)
avg rating 3.87 — 33,648 ratings — published 2001
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Brand Identity Essentials: 100 Principles for Designing Logos and Building Brands Brand Identity Essentials: 100 Principles for Designing Logos and Building Brands (Hardcover)
by (shelved 16 times as branding)
avg rating 3.64 — 168 ratings — published 2010
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How Brands Grow: Part 2: Emerging Markets, Services, Durables, New and Luxury Brands How Brands Grow: Part 2: Emerging Markets, Services, Durables, New and Luxury Brands (Hardcover)
by (shelved 16 times as branding)
avg rating 4.16 — 597 ratings — published 2016
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Logo Modernism Logo Modernism (Hardcover)
by (shelved 16 times as branding)
avg rating 4.51 — 615 ratings — published 2015
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Brandwashed: Tricks Companies Use to Manipulate Our Minds and Persuade Us to Buy Brandwashed: Tricks Companies Use to Manipulate Our Minds and Persuade Us to Buy (Hardcover)
by (shelved 16 times as branding)
avg rating 3.81 — 4,397 ratings — published 2011
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Brand Portfolio Strategy: Creating Relevance, Differentiation, Energy, Leverage, and Clarity Brand Portfolio Strategy: Creating Relevance, Differentiation, Energy, Leverage, and Clarity (Hardcover)
by (shelved 16 times as branding)
avg rating 3.95 — 143 ratings — published 2004
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Brand Sense: Build Powerful Brands through Touch, Taste, Smell, Sight, and Sound Brand Sense: Build Powerful Brands through Touch, Taste, Smell, Sight, and Sound (Hardcover)
by (shelved 16 times as branding)
avg rating 3.87 — 901 ratings — published 2005
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Ogilvy on Advertising Ogilvy on Advertising (Paperback)
by (shelved 16 times as branding)
avg rating 4.15 — 12,032 ratings — published 1983
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Managing Brand Equity Managing Brand Equity (Hardcover)
by (shelved 15 times as branding)
avg rating 4.04 — 309 ratings — published 1991
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Primal Branding: Create Zealots for Your Brand, Your Company, And Your Future Primal Branding: Create Zealots for Your Brand, Your Company, And Your Future (Audio CD)
by (shelved 15 times as branding)
avg rating 3.73 — 649 ratings — published 2006
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Wally Olins The Brand Handbook /anglais Wally Olins The Brand Handbook /anglais (Hardcover)
by (shelved 15 times as branding)
avg rating 3.87 — 316 ratings — published 2008
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Susan C. Young
“Whether you are in business or simply want to be remembered positively, frankly consider these things: What makes you feel special and significant? What makes you unforgettable? When people see or think of you, what image do you think comes to mind?”
― Susan C. Young, The Art of Preparation: 8 Ways to Plan with Purpose & Intention for Positive Impact

Cindy Ann Peterson
“Stand tall and be proud. Realize confidence is charismatic and something that is something money can't buy, it radiates from within you.”
― Cindy Ann Peterson, My Style, My Way: Top Experts Reveal How to Create Yours Today

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