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14 books
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17 voters
Branding Books
Showing 1-50 of 2,160
The Brand Gap (Paperback)
by (shelved 169 times as branding)
avg rating 3.98 — 5,678 ratings — published 2003
Building a StoryBrand: Clarify Your Message So Customers Will Listen (Hardcover)
by (shelved 139 times as branding)
avg rating 4.26 — 27,032 ratings — published 2017
Designing Brand Identity: An Essential Guide for the Whole Branding Team (Hardcover)
by (shelved 131 times as branding)
avg rating 4.12 — 2,718 ratings — published 2003
Zag: The Number One Strategy of High-Performance Brands (Paperback)
by (shelved 110 times as branding)
avg rating 3.99 — 3,991 ratings — published 2006
Positioning: The Battle for Your Mind (Paperback)
by (shelved 88 times as branding)
avg rating 4.04 — 18,565 ratings — published 1980
The 22 Immutable Laws of Branding: How to Build a Product or Service Into a World-Class Brand (Hardcover)
by (shelved 73 times as branding)
avg rating 3.88 — 3,881 ratings — published 1998
How Brands Grow: What Marketers Don't Know (Hardcover)
by (shelved 54 times as branding)
avg rating 4.15 — 3,922 ratings — published 2010
Branding: In Five and a Half Steps (Hardcover)
by (shelved 50 times as branding)
avg rating 4.32 — 289 ratings — published
Brand Thinking and Other Noble Pursuits (Hardcover)
by (shelved 46 times as branding)
avg rating 3.85 — 885 ratings — published 2011
Contagious: Why Things Catch On (Hardcover)
by (shelved 41 times as branding)
avg rating 3.98 — 33,622 ratings — published 2013
Logo Design Love: A Guide to Creating Iconic Brand Identities (Paperback)
by (shelved 41 times as branding)
avg rating 4.20 — 4,251 ratings — published 2009
Brand Flip, The: Why customers now run companies and how to profit from it (Voices That Matter)
by (shelved 39 times as branding)
avg rating 4.30 — 674 ratings — published 2015
Hello, My Name Is Awesome: How to Create Brand Names That Stick (Paperback)
by (shelved 39 times as branding)
avg rating 4.14 — 988 ratings — published 2014
The Hero and the Outlaw: Building Extraordinary Brands Through the Power of Archetypes (Hardcover)
by (shelved 37 times as branding)
avg rating 4.13 — 950 ratings — published
Building Strong Brands (Hardcover)
by (shelved 37 times as branding)
avg rating 3.99 — 658 ratings — published 1995
Creating a Brand Identity: A Guide for Designers: (Graphic Design Books, Logo Design, Marketing)
by (shelved 36 times as branding)
avg rating 3.99 — 309 ratings — published 2016
Purple Cow: Transform Your Business by Being Remarkable (Hardcover)
by (shelved 36 times as branding)
avg rating 3.78 — 56,304 ratings — published
What Great Brands Do: The Seven Brand-Building Principles that Separate the Best from the Rest (Hardcover)
by (shelved 35 times as branding)
avg rating 3.91 — 367 ratings — published 2013
Made to Stick: Why Some Ideas Survive and Others Die (Hardcover)
by (shelved 34 times as branding)
avg rating 3.98 — 100,471 ratings — published 2006
No Logo (Paperback)
by (shelved 33 times as branding)
avg rating 3.89 — 33,038 ratings — published 2000
Identity Designed: The Definitive Guide to Visual Branding (Hardcover)
by (shelved 30 times as branding)
avg rating 4.18 — 212 ratings — published
Emotional Branding: The New Paradigm for Connecting Brands to People (Paperback)
by (shelved 29 times as branding)
avg rating 3.76 — 398 ratings — published 2001
Start with Why: How Great Leaders Inspire Everyone to Take Action (Hardcover)
by (shelved 26 times as branding)
avg rating 4.10 — 275,043 ratings — published 2009
Archetypes in Branding: A Toolkit for Creatives and Strategists (Spiral-bound)
by (shelved 24 times as branding)
avg rating 4.18 — 152 ratings — published 2012
Bigger Than This: How to Turn Any Venture Into An Admired Brand (Paperback)
by (shelved 23 times as branding)
avg rating 4.17 — 213 ratings — published
All Marketers Are Liars: The Power of Telling Authentic Stories in a Low-Trust World (Hardcover)
by (shelved 23 times as branding)
avg rating 3.88 — 16,376 ratings — published 2005
Book of Branding - a guide to creating brand identity for startups and beyond (Paperback)
by (shelved 22 times as branding)
avg rating 3.68 — 135 ratings — published
Aaker on Branding: 20 Principles That Drive Success (Paperback)
by (shelved 21 times as branding)
avg rating 3.85 — 254 ratings — published 2014
How Brands Become Icons: The Principles of Cultural Branding (Hardcover)
by (shelved 21 times as branding)
avg rating 3.84 — 392 ratings — published 2004
How to Launch a Brand: Your Step-By-Step Guide to Crafting a Brand from Positioning to Naming and Brand Identity (Paperback)
by (shelved 20 times as branding)
avg rating 3.90 — 191 ratings — published
This is Marketing: You Can't Be Seen Until You Learn To See (Kindle Edition)
by (shelved 20 times as branding)
avg rating 3.92 — 17,969 ratings — published 2018
Strategic Brand Management (Hardcover)
by (shelved 20 times as branding)
avg rating 4.02 — 442 ratings — published
THE BRANDING METHOD: cómo crear marcas que provocan, venden e impactan: Una guía paso a paso con más de 25 herramientas prácticas (Spanish Edition)
by (shelved 18 times as branding)
avg rating 4.08 — 157 ratings — published
Sticky Branding: 12.5 Ways to Stand Out, Attract Customers, and Grow an Incredible Brand (Paperback)
by (shelved 18 times as branding)
avg rating 3.93 — 176 ratings — published 2014
Kellogg on Branding: The Marketing Faculty of The Kellogg School of Management (Hardcover)
by (shelved 18 times as branding)
avg rating 4.09 — 276 ratings — published 2005
Buyology: Truth and Lies About Why We Buy (Hardcover)
by (shelved 18 times as branding)
avg rating 3.76 — 14,407 ratings — published 2008
Lovemarks The Future Beyond Brands (Hardcover)
by (shelved 18 times as branding)
avg rating 3.85 — 1,496 ratings — published 2004
The Brand Mapping Strategy: Design, Build, and Accelerate Your Brand (Paperback)
by (shelved 17 times as branding)
avg rating 3.73 — 108 ratings — published 2016
Brandwashed: Tricks Companies Use to Manipulate Our Minds and Persuade Us to Buy (Hardcover)
by (shelved 17 times as branding)
avg rating 3.81 — 4,385 ratings — published 2011
Crush It!: Why Now Is the Time to Cash In on Your Passion (Hardcover)
by (shelved 17 times as branding)
avg rating 3.87 — 33,542 ratings — published 2001
Brand Identity Essentials: 100 Principles for Designing Logos and Building Brands (Hardcover)
by (shelved 16 times as branding)
avg rating 3.66 — 165 ratings — published 2010
Obviously Awesome: How to Nail Product Positioning so Customers Get It, Buy It, Love It (Kindle Edition)
by (shelved 16 times as branding)
avg rating 4.24 — 4,153 ratings — published
How Brands Grow: Part 2: Emerging Markets, Services, Durables, New and Luxury Brands (Hardcover)
by (shelved 16 times as branding)
avg rating 4.15 — 567 ratings — published 2016
Brand Portfolio Strategy: Creating Relevance, Differentiation, Energy, Leverage, and Clarity (Hardcover)
by (shelved 16 times as branding)
avg rating 3.95 — 139 ratings — published 2004
Brand Failures: The Truth about the 100 Biggest Branding Mistakes of All Time (Paperback)
by (shelved 16 times as branding)
avg rating 3.58 — 597 ratings — published 2003
Brand Sense: Build Powerful Brands through Touch, Taste, Smell, Sight, and Sound (Hardcover)
by (shelved 16 times as branding)
avg rating 3.87 — 891 ratings — published 2005
Logo Modernism (Hardcover)
by (shelved 15 times as branding)
avg rating 4.51 — 605 ratings — published 2015
Primal Branding: Create Zealots for Your Brand, Your Company, And Your Future (Audio CD)
by (shelved 15 times as branding)
avg rating 3.73 — 638 ratings — published 2006
Ogilvy on Advertising (Paperback)
by (shelved 15 times as branding)
avg rating 4.15 — 11,820 ratings — published 1983
Building Distinctive Brand Assets (Hardcover)
by (shelved 14 times as branding)
avg rating 4.30 — 212 ratings — published 2018
“Is your branding serving your needs for positive impact? Is it paving the way for a great first impression on people when they meet you, think of you, speak of you, or even see you on the Internet? If not, it’s time for a change, and it is perfectly within your control.”
― The Art of Preparation: 8 Ways to Plan with Purpose & Intention for Positive Impact
― The Art of Preparation: 8 Ways to Plan with Purpose & Intention for Positive Impact
“90 percent of all Gillette shavers are bought by women for the men in their lives”
― Buyology: Truth and Lies About Why We Buy
― Buyology: Truth and Lies About Why We Buy
