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Invest more in business relationships than in paid ads.
1 business relationship if well taken care of, can be more valuable than. $100 000 worth of marketing budget.
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I've learned about this need for communication and connection with different departments from personal experience; in fact, this is one of the areas in this book where my knowledge comes not from my success, but from my failure. Fairly early in my career, I had the credit manager of our company come into my office with his hair on fire, wanting to know why I had just agreed to a distribution deal that had 120-day terms. If I'd been thinking further ahead and discussed it with him beforehand, thi
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― Go Glocal: The Definitive Guide to Success in Entering International Markets
― Go Glocal: The Definitive Guide to Success in Entering International Markets
