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Craig Maginness
Goodreads Author
Genre
Member Since
March 2024
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Go Glocal: The Definitive Guide to Success in Entering International Markets
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“Economic theories teach us about the efficiency of markets, but when it comes to international business, it's the inefficiencies that often create the greatest opportunities. Spotting these inefficiencies requires a keen eye for detail and an understanding of local consumer behaviors that only comes with experience.”
― Go Glocal: The Definitive Guide to Success in Entering International Markets
― Go Glocal: The Definitive Guide to Success in Entering International Markets
“If your business success depends in some way on patents or trademarks you hold, you’ll want to research intellectual property law in the market you’re considering. You’ll need to refile those trademarks and patents, but in some countries, being able to set up and protect your intellectual property can be maddeningly difficult. Even if you’re able to file the paperwork, the practical protection of your property is another matter.”
― Go Glocal: The Definitive Guide to Success in Entering International Markets
― Go Glocal: The Definitive Guide to Success in Entering International Markets
“Building relationships across cultures is much more than just a business necessity; it is an art form that demands sensitivity, patience, and an open mind. A true global leader sees beyond mere transactions to the building of long-term partnerships that respect and honor the diversity of practices and values.”
― Go Glocal: The Definitive Guide to Success in Entering International Markets
― Go Glocal: The Definitive Guide to Success in Entering International Markets
“The last great hope of humankind, I believe, lies not in governmental interventions or global treaties but in international business. It is here, in the web of personal and corporate relationships that crisscross borders and time zones, that we find our best chance for a peaceful and prosperous world. Every hand we shake, every deal we close, every bridge we build between cultures and economies holds more promise than a hundred resolutions passed in the halls of the United Nations.”
― Go Glocal: The Definitive Guide to Success in Entering International Markets
― Go Glocal: The Definitive Guide to Success in Entering International Markets
“The spectrum of market-entry vehicles is vast, from short-term plays using domestic distributors to sell internationally, to long-term strategies like setting up foreign operations. Understanding the cost, risk, and time commitment involved as you move along this spectrum is crucial, as it determines not only the potential return on your investment but also the complexity of disengagement should you choose to exit the market.”
― Go Glocal: The Definitive Guide to Success in Entering International Markets
― Go Glocal: The Definitive Guide to Success in Entering International Markets
“In international business, the local dimension is not just another variable but the lens through which the whole venture must be viewed.”
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“As you move along the spectrum, the market-entry vehicles become more expensive, riskier, and require a greater time commitment”
― Go Glocal: The Definitive Guide to Success in Entering International Markets
― Go Glocal: The Definitive Guide to Success in Entering International Markets
“Everyone gets excited about making sales in a new market and loses sight of the real goal, which is to earn an acceptable return on the company’s investment.”
― Go Glocal: The Definitive Guide to Success in Entering International Markets
― Go Glocal: The Definitive Guide to Success in Entering International Markets
