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Craig Maginness
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March 2024
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Go Glocal: The Definitive Guide to Success in Entering International Markets
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Craig Maginness
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Larry Theis's review
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Go Glocal: The Definitive Guide to Success in Entering International Markets:
"Run don’t walk to get this amazing guide, whether you are in the earliest stages of considering an international market play or well down the road. Comprehensive, extremely readable, “Go Glocal” is loaded with no nonsense, practical advice on the opp"
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Craig Maginness
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Brittney Martinson's review
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Go Glocal: The Definitive Guide to Success in Entering International Markets:
"A Groundbreaking Guide for Global Success
In the ever-evolving landscape of global business, Craig Maginness's "Go Glocal" emerges not just as a book but as a beacon for entrepreneurs, business leaders, and individuals aiming to navigate the complexit" Read more of this review » |
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Craig Maginness
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“If your business success depends in some way on patents or trademarks you hold, you’ll want to research intellectual property law in the market you’re considering. You’ll need to refile those trademarks and patents, but in some countries, being able to set up and protect your intellectual property can be maddeningly difficult. Even if you’re able to file the paperwork, the practical protection of your property is another matter.”
Craig Maginness |
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Craig Maginness
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“Marketing in a new language presents another set of challenges when doing business abroad. Not only will marketing staff need to translate the company’s literature—brochures, manuals, and more—into the local language, they’ll also need to translate parts of your website or set up a new website entirely. When considering what to translate, keep in mind that a new set of customers may have different preferences for how they receive information.”
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“Economic theories teach us about the efficiency of markets, but when it comes to international business, it's the inefficiencies that often create the greatest opportunities. Spotting these inefficiencies requires a keen eye for detail and an understanding of local consumer behaviors that only comes with experience.”
― Go Glocal: The Definitive Guide to Success in Entering International Markets
― Go Glocal: The Definitive Guide to Success in Entering International Markets
“If your business success depends in some way on patents or trademarks you hold, you’ll want to research intellectual property law in the market you’re considering. You’ll need to refile those trademarks and patents, but in some countries, being able to set up and protect your intellectual property can be maddeningly difficult. Even if you’re able to file the paperwork, the practical protection of your property is another matter.”
― Go Glocal: The Definitive Guide to Success in Entering International Markets
― Go Glocal: The Definitive Guide to Success in Entering International Markets
“Building relationships across cultures is much more than just a business necessity; it is an art form that demands sensitivity, patience, and an open mind. A true global leader sees beyond mere transactions to the building of long-term partnerships that respect and honor the diversity of practices and values.”
― Go Glocal: The Definitive Guide to Success in Entering International Markets
― Go Glocal: The Definitive Guide to Success in Entering International Markets
“The last great hope of humankind, I believe, lies not in governmental interventions or global treaties but in international business. It is here, in the web of personal and corporate relationships that crisscross borders and time zones, that we find our best chance for a peaceful and prosperous world. Every hand we shake, every deal we close, every bridge we build between cultures and economies holds more promise than a hundred resolutions passed in the halls of the United Nations.”
― Go Glocal: The Definitive Guide to Success in Entering International Markets
― Go Glocal: The Definitive Guide to Success in Entering International Markets
“The spectrum of market-entry vehicles is vast, from short-term plays using domestic distributors to sell internationally, to long-term strategies like setting up foreign operations. Understanding the cost, risk, and time commitment involved as you move along this spectrum is crucial, as it determines not only the potential return on your investment but also the complexity of disengagement should you choose to exit the market.”
― Go Glocal: The Definitive Guide to Success in Entering International Markets
― Go Glocal: The Definitive Guide to Success in Entering International Markets
“In international business, the local dimension is not just another variable but the lens through which the whole venture must be viewed.”
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“As you move along the spectrum, the market-entry vehicles become more expensive, riskier, and require a greater time commitment”
― Go Glocal: The Definitive Guide to Success in Entering International Markets
― Go Glocal: The Definitive Guide to Success in Entering International Markets
“Everyone gets excited about making sales in a new market and loses sight of the real goal, which is to earn an acceptable return on the company’s investment.”
― Go Glocal: The Definitive Guide to Success in Entering International Markets
― Go Glocal: The Definitive Guide to Success in Entering International Markets
