“
80 percent of the things we buy, are not because we need them, but because our subconscious mind is trying to fill an unfillable hole in our life.
”
― Vande Vasudhaivam: 100 Sonnets for Our Planetary Pueblo
― Vande Vasudhaivam: 100 Sonnets for Our Planetary Pueblo
“
As consumers, we don’t just process information as it is. We process information as we are. We interpret reality depending on where and who we’ve been, the values we uphold, our personality type, the unique context in which we will use a product, and a virtually endless list of personal variables that make my life lens completely different than yours.
”
― Brand Psychology
― Brand Psychology
All things marketing, business, economics and consumer behavior.
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