Consumer Behavior


Why We Buy: The Science of Shopping
Predictably Irrational: The Hidden Forces That Shape Our Decisions
Buyology: Truth and Lies About Why We Buy
Influence: The Psychology of Persuasion
Contagious: Why Things Catch On
Nudge: Improving Decisions About Health, Wealth, and Happiness
Decoding the New Consumer Mind: How and Why We Shop and Buy
Decoded: The Science Behind Why We Buy
Hooked: How to Build Habit-Forming Products
The Power of Habit: Why We Do What We Do in Life and Business
Blink: The Power of Thinking Without Thinking
Made to Stick: Why Some Ideas Survive and Others Die
Buying In: The Secret Dialogue Between What We Buy and Who We Are
Misbehaving: The Making of Behavioral Economics
Brainfluence: 100 Ways to Persuade and Convince Consumers with Neuromarketing
Abhijit Naskar
“ Responsible consumerism is a crucial part of civic duty. ”
― Abhijit Naskar, Visvavictor: Kanima Akiyor Kainat

Abhijit Naskar
“ It's not enough to be just a consumer, you gotta be a conscious consumer, otherwise there is no difference between a consumer and a slave. ...more ”
― Abhijit Naskar, Mucize Misafir Merhaba: The Peace Testament

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The Modern Marketing Book Club - Marketing, Economics, Consumer Behavior and beyond. All things marketing, business, economics and consumer behavior.
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