Consumer Behavior


Why We Buy: The Science of Shopping
Predictably Irrational: The Hidden Forces That Shape Our Decisions
Buyology: Truth and Lies About Why We Buy
Influence: The Psychology of Persuasion
Contagious: Why Things Catch On
Nudge: Improving Decisions About Health, Wealth, and Happiness
Decoding the New Consumer Mind: How and Why We Shop and Buy
Decoded: The Science Behind Why We Buy
Hooked: How to Build Habit-Forming Products
The Power of Habit: Why We Do What We Do in Life and Business
Blink: The Power of Thinking Without Thinking
Made to Stick: Why Some Ideas Survive and Others Die
Buying In: The Secret Dialogue Between What We Buy and Who We Are
Misbehaving: The Making of Behavioral Economics
Brainfluence: 100 Ways to Persuade and Convince Consumers with Neuromarketing
Kailin Gow
The best way to help your consumers with your business is to treat your employees right so they give better customer service, empower them so they can provide faster solutions, and to treat your vendors and partners fairly and with respect so they can continually provide the best product and services to their ability. - Strong by Kailin Gow
Kailin Gow

Remember… consumers want it all, a richer experience, a purchase at the comfort of their homes, a friendly searchable brand with brain/ eyes stimulating content & an engaging experience at store
Sally El-Akkad

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The Modern Marketing Book Club - Marketing, Economics, Consumer Behavior and beyond. All things marketing, business, economics and consumer behavior.
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