Consumer Behavior


Why We Buy: The Science of Shopping
Predictably Irrational: The Hidden Forces That Shape Our Decisions
Buyology: Truth and Lies About Why We Buy
Influence: The Psychology of Persuasion
Nudge: Improving Decisions About Health, Wealth, and Happiness
Decoding the New Consumer Mind: How and Why We Shop and Buy
Decoded: The Science Behind Why We Buy
Hooked: How to Build Habit-Forming Products
The Power of Habit: Why We Do What We Do in Life and Business
Blink: The Power of Thinking Without Thinking
Made to Stick: Why Some Ideas Survive and Others Die
Contagious: Why Things Catch On
The Art of Choosing
Buying In: The Secret Dialogue Between What We Buy and Who We Are
Misbehaving: The Making of Behavioral Economics
Abhijit Naskar
It is only when a company cares for its consumers as much as the consumers care for its products or services, can we create a healthy consumer culture – or else, corporate irresponsibility and consumer stupidity will only create a shallow, snobbish, insecure and ignoramus society.
Abhijit Naskar

Comme le souligne un technicien pince-sans- rire : «La marge de sécurité apportée par l'amélioration d'une route est en partie compensée par les risques plus grands que prennent les usagers.» ...more
Bernard Charbonneau, L'Hommauto

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The Modern Marketing Book Club - Marketing, Economics, Consumer Behavior and beyond. All things marketing, business, economics and consumer behavior.
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