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Consumer Behavior Books
Showing 1-50 of 265
Why We Buy: The Science of Shopping (Paperback)
by (shelved 17 times as consumer-behavior)
avg rating 3.88 — 13,539 ratings — published 1999
Predictably Irrational: The Hidden Forces That Shape Our Decisions (Hardcover)
by (shelved 10 times as consumer-behavior)
avg rating 4.12 — 132,771 ratings — published 2008
Buyology: Truth and Lies About Why We Buy (Hardcover)
by (shelved 7 times as consumer-behavior)
avg rating 3.76 — 14,450 ratings — published 2008
Influence: The Psychology of Persuasion (Paperback)
by (shelved 7 times as consumer-behavior)
avg rating 4.21 — 182,695 ratings — published 1984
Contagious: Why Things Catch On (Hardcover)
by (shelved 6 times as consumer-behavior)
avg rating 3.98 — 33,921 ratings — published 2013
Nudge: Improving Decisions About Health, Wealth, and Happiness (Paperback)
by (shelved 6 times as consumer-behavior)
avg rating 3.84 — 96,445 ratings — published 2008
Decoding the New Consumer Mind: How and Why We Shop and Buy (Kindle Edition)
by (shelved 4 times as consumer-behavior)
avg rating 3.76 — 326 ratings — published 2014
Decoded: The Science Behind Why We Buy (Kindle Edition)
by (shelved 4 times as consumer-behavior)
avg rating 4.17 — 1,296 ratings — published 2013
Hooked: How to Build Habit-Forming Products (Hardcover)
by (shelved 4 times as consumer-behavior)
avg rating 4.12 — 51,533 ratings — published 2013
The Power of Habit: Why We Do What We Do in Life and Business (Hardcover)
by (shelved 4 times as consumer-behavior)
avg rating 4.13 — 573,850 ratings — published 2012
Blink: The Power of Thinking Without Thinking (Paperback)
by (shelved 4 times as consumer-behavior)
avg rating 3.96 — 629,051 ratings — published 2005
Made to Stick: Why Some Ideas Survive and Others Die (Hardcover)
by (shelved 4 times as consumer-behavior)
avg rating 3.98 — 101,156 ratings — published 2006
Buying In: The Secret Dialogue Between What We Buy and Who We Are (Hardcover)
by (shelved 4 times as consumer-behavior)
avg rating 3.65 — 1,132 ratings — published 2008
Misbehaving: The Making of Behavioral Economics (Paperback)
by (shelved 3 times as consumer-behavior)
avg rating 4.16 — 24,205 ratings — published 2016
Brainfluence: 100 Ways to Persuade and Convince Consumers with Neuromarketing (Hardcover)
by (shelved 3 times as consumer-behavior)
avg rating 3.96 — 1,452 ratings — published 2011
Thinking, Fast and Slow (Hardcover)
by (shelved 3 times as consumer-behavior)
avg rating 4.17 — 609,991 ratings — published 2011
Brandwashed: Tricks Companies Use to Manipulate Our Minds and Persuade Us to Buy (Hardcover)
by (shelved 3 times as consumer-behavior)
avg rating 3.81 — 4,392 ratings — published 2011
Why She Buys: The New Strategy for Reaching the World's Most Powerful Consumers (Hardcover)
by (shelved 3 times as consumer-behavior)
avg rating 3.81 — 491 ratings — published 2009
Brand Sense: Build Powerful Brands through Touch, Taste, Smell, Sight, and Sound (Hardcover)
by (shelved 3 times as consumer-behavior)
avg rating 3.87 — 895 ratings — published 2005
Decoding the Irrational Consumer: How to Commission, Run and Generate Insights from Neuromarketing Research (Marketing Science)
by (shelved 3 times as consumer-behavior)
avg rating 3.73 — 15 ratings — published 2015
The Art of Choosing (Hardcover)
by (shelved 3 times as consumer-behavior)
avg rating 3.83 — 6,809 ratings — published 1989
Why People Buy Things They Don't Need: Understanding and Predicting Consumer Behavior (Paperback)
by (shelved 3 times as consumer-behavior)
avg rating 3.18 — 22 ratings — published 2004
Freakonomics: A Rogue Economist Explores the Hidden Side of Everything (Hardcover)
by (shelved 3 times as consumer-behavior)
avg rating 4.01 — 908,257 ratings — published 2005
Consumerology: The Market Research Myth, the Truth About Consumers, and the Psychology of Shopping (Hardcover)
by (shelved 3 times as consumer-behavior)
avg rating 3.49 — 265 ratings — published 2010
Consumer Behavior: Buying, Having and Being (Hardcover)
by (shelved 3 times as consumer-behavior)
avg rating 3.87 — 403 ratings — published 1992
The Culture Code: An Ingenious Way to Understand Why People Around the World Live and Buy as They Do (Hardcover)
by (shelved 3 times as consumer-behavior)
avg rating 3.94 — 3,896 ratings — published 2006
Spent: Sex, Evolution, and Consumer Behavior (Hardcover)
by (shelved 3 times as consumer-behavior)
avg rating 3.85 — 1,373 ratings — published 2009
Neuromarketing: Understanding the Buy Buttons in Your Customer's Brain (Kindle Edition)
by (shelved 2 times as consumer-behavior)
avg rating 3.91 — 792 ratings — published 2005
The Brain Audit: Why Customers Buy (And Why They Don't)
by (shelved 2 times as consumer-behavior)
avg rating 4.46 — 634 ratings — published 2009
Priceless: The Myth of Fair Value (and How to Take Advantage of It)
by (shelved 2 times as consumer-behavior)
avg rating 3.82 — 1,974 ratings — published 2010
Invisible Influence: The Hidden Forces that Shape Behavior (Hardcover)
by (shelved 2 times as consumer-behavior)
avg rating 3.69 — 3,965 ratings — published 2016
Choices, Values, and Frames (Paperback)
by (shelved 2 times as consumer-behavior)
avg rating 4.23 — 1,040 ratings — published 2000
Judgment Under Uncertainty: Heuristics and Biases (Paperback)
by (shelved 2 times as consumer-behavior)
avg rating 4.18 — 1,508 ratings — published 1982
To Sell is Human: The Surprising Truth About Moving Others (Hardcover)
by (shelved 2 times as consumer-behavior)
avg rating 3.87 — 26,812 ratings — published 2012
Don't Get Too Comfortable: The Indignities of Coach Class, the Torments of Low Thread Count, the Never-Ending Quest for Artisanal Olive Oil, and Other First World Problems (Paperback)
by (shelved 2 times as consumer-behavior)
avg rating 3.72 — 10,666 ratings — published 2005
The Social Animal: The Hidden Sources of Love, Character, and Achievement (Hardcover)
by (shelved 2 times as consumer-behavior)
avg rating 3.86 — 24,390 ratings — published 2011
The Buying Brain: Secrets for Selling to the Subconscious Mind (Hardcover)
by (shelved 2 times as consumer-behavior)
avg rating 3.71 — 357 ratings — published 2010
Yes!: 50 Scientifically Proven Ways to Be Persuasive (Hardcover)
by (shelved 2 times as consumer-behavior)
avg rating 3.97 — 12,474 ratings — published 2008
Cracking the Code: Leveraging Consumer Psychology to Drive Profitability (Paperback)
by (shelved 2 times as consumer-behavior)
avg rating 3.67 — 3 ratings — published 2011
Consumer Behavior and Marketing Strategy : By J. Paul Peter, Jerry C. Olson (McGraw-Hill/Irwin Series in Marketing)
by (shelved 2 times as consumer-behavior)
avg rating 3.64 — 78 ratings — published 1987
Sway: The Irresistible Pull of Irrational Behavior (Hardcover)
by (shelved 2 times as consumer-behavior)
avg rating 3.78 — 19,805 ratings — published 2008
Shoptimism: Why the American Consumer Will Keep on Buying No Matter What (Hardcover)
by (shelved 2 times as consumer-behavior)
avg rating 3.33 — 173 ratings — published 2009
The Undercover Economist (Hardcover)
by (shelved 2 times as consumer-behavior)
avg rating 3.81 — 29,951 ratings — published 2005
A Consumers' Republic: The Politics of Mass Consumption in Postwar America (Paperback)
by (shelved 2 times as consumer-behavior)
avg rating 3.87 — 974 ratings — published 2003
How Customers Think: Essential Insights into the Mind of the Market (Hardcover)
by (shelved 2 times as consumer-behavior)
avg rating 4.00 — 447 ratings — published 2003
Machiavellian Marketing: Power, Perception, and Strategic Influence In Modern Business (Kindle Edition)
by (shelved 1 time as consumer-behavior)
avg rating 5.00 — 5 ratings — published
The Brainstormerz: Money Talks (A Graphic Novel)
by (shelved 1 time as consumer-behavior)
avg rating 4.09 — 78 ratings — published
The Anxious Generation: How the Great Rewiring of Childhood Caused an Epidemic of Mental Illness (Hardcover)
by (shelved 1 time as consumer-behavior)
avg rating 4.30 — 213,409 ratings — published 2024
Consumer Behavior and Marketing Action (Hardcover)
by (shelved 1 time as consumer-behavior)
avg rating 4.67 — 9 ratings — published 1981
Hacking the Human Mind: The behavioral science secrets behind 17 of the world's best brands (Paperback)
by (shelved 1 time as consumer-behavior)
avg rating 4.27 — 115 ratings — published
“We navigate life by making decisions that maximize pleasure and/ or minimize pain.”
― Blindsight: The (Mostly) Hidden Ways Marketing Reshapes Our Brains
― Blindsight: The (Mostly) Hidden Ways Marketing Reshapes Our Brains
“The maker of an advertised article knows the manufacturing side and probably the dealers side. But this very knowledge often leads him astray in respect to customers. His interests are not in their interests. The advertising man studies the consumer. He tries to place himself in the position of the buyer. His success largely depends on doing that to the exclusion of everything else.
This book will contain no more important chapter than this one on salesmanship. The reason for most of the non-successes in advertising is trying to sell people what they do not want. But next to that comes lack of true salesmanship.
Ads are planned and written with some utterly wrong conception. They are written to please the seller. The interest of the buyer are forgotten. One can never sell goods profitably, in person or in print, when that attitude exists.”
― Scientific Advertising
This book will contain no more important chapter than this one on salesmanship. The reason for most of the non-successes in advertising is trying to sell people what they do not want. But next to that comes lack of true salesmanship.
Ads are planned and written with some utterly wrong conception. They are written to please the seller. The interest of the buyer are forgotten. One can never sell goods profitably, in person or in print, when that attitude exists.”
― Scientific Advertising
