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Consumer Behavior Books
Showing 1-50 of 254
Why We Buy: The Science of Shopping (Paperback)
by (shelved 18 times as consumer-behavior)
avg rating 3.88 — 13,466 ratings — published 1999
Predictably Irrational: The Hidden Forces That Shape Our Decisions (Hardcover)
by (shelved 10 times as consumer-behavior)
avg rating 4.12 — 130,494 ratings — published 2008
Buyology: Truth and Lies About Why We Buy (Hardcover)
by (shelved 7 times as consumer-behavior)
avg rating 3.76 — 14,233 ratings — published 2008
Influence: The Psychology of Persuasion (Paperback)
by (shelved 7 times as consumer-behavior)
avg rating 4.22 — 174,772 ratings — published 1984
Nudge: Improving Decisions About Health, Wealth, and Happiness (Paperback)
by (shelved 6 times as consumer-behavior)
avg rating 3.84 — 94,024 ratings — published 2008
Decoding the New Consumer Mind: How and Why We Shop and Buy (Kindle Edition)
by (shelved 4 times as consumer-behavior)
avg rating 3.76 — 318 ratings — published 2014
Decoded: The Science Behind Why We Buy (Kindle Edition)
by (shelved 4 times as consumer-behavior)
avg rating 4.18 — 1,250 ratings — published 2013
Hooked: How to Build Habit-Forming Products (Hardcover)
by (shelved 4 times as consumer-behavior)
avg rating 4.12 — 49,625 ratings — published 2013
The Power of Habit: Why We Do What We Do in Life and Business (Hardcover)
by (shelved 4 times as consumer-behavior)
avg rating 4.13 — 557,143 ratings — published 2012
Blink: The Power of Thinking Without Thinking (Paperback)
by (shelved 4 times as consumer-behavior)
avg rating 3.96 — 619,252 ratings — published 2005
Made to Stick: Why Some Ideas Survive and Others Die (Hardcover)
by (shelved 4 times as consumer-behavior)
avg rating 3.98 — 98,768 ratings — published 2006
Contagious: Why Things Catch On (Hardcover)
by (shelved 4 times as consumer-behavior)
avg rating 3.98 — 32,885 ratings — published 2013
The Art of Choosing (Hardcover)
by (shelved 4 times as consumer-behavior)
avg rating 3.83 — 6,754 ratings — published 1989
Buying In: The Secret Dialogue Between What We Buy and Who We Are (Hardcover)
by (shelved 4 times as consumer-behavior)
avg rating 3.66 — 1,131 ratings — published 2008
Misbehaving: The Making of Behavioral Economics (Paperback)
by (shelved 3 times as consumer-behavior)
avg rating 4.16 — 23,424 ratings — published 2016
Brainfluence: 100 Ways to Persuade and Convince Consumers with Neuromarketing (Hardcover)
by (shelved 3 times as consumer-behavior)
avg rating 3.96 — 1,431 ratings — published 2011
Thinking, Fast and Slow (Hardcover)
by (shelved 3 times as consumer-behavior)
avg rating 4.17 — 579,171 ratings — published 2011
Brandwashed: Tricks Companies Use to Manipulate Our Minds and Persuade Us to Buy (Hardcover)
by (shelved 3 times as consumer-behavior)
avg rating 3.81 — 4,364 ratings — published 2011
Why She Buys: The New Strategy for Reaching the World's Most Powerful Consumers (Hardcover)
by (shelved 3 times as consumer-behavior)
avg rating 3.82 — 480 ratings — published 2009
Brand Sense: Build Powerful Brands through Touch, Taste, Smell, Sight, and Sound (Hardcover)
by (shelved 3 times as consumer-behavior)
avg rating 3.87 — 887 ratings — published 2005
Decoding the Irrational Consumer: How to Commission, Run and Generate Insights from Neuromarketing Research (Marketing Science)
by (shelved 3 times as consumer-behavior)
avg rating 3.73 — 15 ratings — published 2015
Why People Buy Things They Don't Need: Understanding and Predicting Consumer Behavior (Paperback)
by (shelved 3 times as consumer-behavior)
avg rating 3.18 — 22 ratings — published 2004
Freakonomics: A Rogue Economist Explores the Hidden Side of Everything (Hardcover)
by (shelved 3 times as consumer-behavior)
avg rating 4.01 — 892,783 ratings — published 2005
Consumerology: The Market Research Myth, the Truth About Consumers, and the Psychology of Shopping (Hardcover)
by (shelved 3 times as consumer-behavior)
avg rating 3.50 — 260 ratings — published 2010
Consumer Behavior: Buying, Having and Being (Hardcover)
by (shelved 3 times as consumer-behavior)
avg rating 3.87 — 397 ratings — published 1992
The Culture Code: An Ingenious Way to Understand Why People Around the World Live and Buy as They Do (Hardcover)
by (shelved 3 times as consumer-behavior)
avg rating 3.94 — 3,847 ratings — published 2006
Spent: Sex, Evolution, and Consumer Behavior (Hardcover)
by (shelved 3 times as consumer-behavior)
avg rating 3.85 — 1,359 ratings — published 2009
Neuromarketing: Understanding the Buy Buttons in Your Customer's Brain (Kindle Edition)
by (shelved 2 times as consumer-behavior)
avg rating 3.91 — 773 ratings — published 2005
Priceless: The Myth of Fair Value (and How to Take Advantage of It)
by (shelved 2 times as consumer-behavior)
avg rating 3.83 — 1,960 ratings — published 2010
Invisible Influence: The Hidden Forces that Shape Behavior (Hardcover)
by (shelved 2 times as consumer-behavior)
avg rating 3.70 — 3,856 ratings — published 2016
Choices, Values, and Frames (Paperback)
by (shelved 2 times as consumer-behavior)
avg rating 4.22 — 1,004 ratings — published 2000
Judgment Under Uncertainty: Heuristics and Biases (Paperback)
by (shelved 2 times as consumer-behavior)
avg rating 4.17 — 1,464 ratings — published 1982
To Sell is Human: The Surprising Truth About Moving Others (Hardcover)
by (shelved 2 times as consumer-behavior)
avg rating 3.87 — 26,271 ratings — published 2012
Don't Get Too Comfortable: The Indignities of Coach Class, the Torments of Low Thread Count, the Never-Ending Quest for Artisanal Olive Oil, and Other First World Problems (Paperback)
by (shelved 2 times as consumer-behavior)
avg rating 3.72 — 10,570 ratings — published 2005
The Social Animal: The Hidden Sources of Love, Character, and Achievement (Hardcover)
by (shelved 2 times as consumer-behavior)
avg rating 3.86 — 24,123 ratings — published 2011
The Buying Brain: Secrets for Selling to the Subconscious Mind (Hardcover)
by (shelved 2 times as consumer-behavior)
avg rating 3.71 — 354 ratings — published 2010
Yes!: 50 Scientifically Proven Ways to Be Persuasive (Hardcover)
by (shelved 2 times as consumer-behavior)
avg rating 3.97 — 12,368 ratings — published 2008
Cracking the Code: Leveraging Consumer Psychology to Drive Profitability (Paperback)
by (shelved 2 times as consumer-behavior)
avg rating 3.67 — 3 ratings — published 2011
Consumer Behavior and Marketing Strategy : By J. Paul Peter, Jerry C. Olson (McGraw-Hill/Irwin Series in Marketing)
by (shelved 2 times as consumer-behavior)
avg rating 3.64 — 78 ratings — published 1987
Sway: The Irresistible Pull of Irrational Behavior (Hardcover)
by (shelved 2 times as consumer-behavior)
avg rating 3.78 — 19,738 ratings — published 2008
Shoptimism: Why the American Consumer Will Keep on Buying No Matter What (Hardcover)
by (shelved 2 times as consumer-behavior)
avg rating 3.33 — 172 ratings — published 2009
The Undercover Economist (Hardcover)
by (shelved 2 times as consumer-behavior)
avg rating 3.81 — 29,375 ratings — published 2005
A Consumers' Republic: The Politics of Mass Consumption in Postwar America (Paperback)
by (shelved 2 times as consumer-behavior)
avg rating 3.87 — 950 ratings — published 2003
How Customers Think: Essential Insights into the Mind of the Market (Hardcover)
by (shelved 2 times as consumer-behavior)
avg rating 4.00 — 441 ratings — published 2003
The 22 Immutable Laws of Marketing: Violate Them at Your Own Risk (Paperback)
by (shelved 1 time as consumer-behavior)
avg rating 4.05 — 22,276 ratings — published 1993
The 48 Laws of Power (Paperback)
by (shelved 1 time as consumer-behavior)
avg rating 4.09 — 219,824 ratings — published 1999
Influence: The Psychology of Persuasion, Revised Edition by Robert B. Cialdini | Summary Book Guide (Kindle Edition)
by (shelved 1 time as consumer-behavior)
avg rating 4.42 — 24 ratings — published 2015
Consumption in China: How China's New Consumer Ideology is Shaping the Nation (China Today)
by (shelved 1 time as consumer-behavior)
avg rating 3.52 — 25 ratings — published 2014
Mom Hacks: 200 Lifesaving Parenting Tips and Tricks from Super Moms (Kindle Edition)
by (shelved 1 time as consumer-behavior)
avg rating 2.83 — 24 ratings — published
Hey, Hun: Sales, Sisterhood, Supremacy, and the Other Lies Behind Multilevel Marketing (Hardcover)
by (shelved 1 time as consumer-behavior)
avg rating 3.59 — 13,646 ratings — published 2023
“To succeed with omnichannel, companies needs to focus on creating cohesive experiences… that means breaking down functional silos and certainly data silos!”
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“To predict the impact of an advertisement or a product, based on neurological predispositions and real-time brain activities, is the purpose of the field of "Consumer Neuroscience" or in simple terms "Neuromarketing".”
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