2026 Reading Challenge
Genres

Consumer Research


Consumer Research Books

Delft Design Guide: Design Strategies and Methods
Convivial Toolbox: Generative Research for the Front End of Design
The Mom Test: How to talk to customers & learn if your business is a good idea when everyone is lying to you
The User's Journey: Storymapping Products That People Love
Ethnography: Step-by-Step
Invisible Women: Data Bias in a World Designed for Men
Netnography Unlimited: Understanding Technoculture Using Qualitative Social Media Research
Rethinking Users: The Design Guide to User Ecosystem Thinking
StoryMythos: A Movie Guide to Better Business Stories
Marketing to Mindstates: The Practical Guide to Applying Behavior Design to Research and Marketing
The Statue in the Stone: Decoding Customer Motivation with the 48 Laws of Jobs-to-be-Done Philosophy (Jobs-to-be-Done Library)
What Customers Want: Using Outcome-Driven Innovation to Create Breakthrough Products and Services
It's Our Research
Hit Makers: The Science of Popularity in an Age of Distraction
Sprint: How to Solve Big Problems and Test New Ideas in Just Five Days
More consumer research books...