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Consumer Research Books
Showing 1-22 of 22
Delft Design Guide: Design Strategies and Methods (Paperback)
by (shelved 1 time as consumer-research)
avg rating 4.00 — 97 ratings — published 2013
Convivial Toolbox: Generative Research for the Front End of Design (Paperback)
by (shelved 1 time as consumer-research)
avg rating 4.18 — 151 ratings — published 2012
The Mom Test: How to talk to customers & learn if your business is a good idea when everyone is lying to you (Kindle Edition)
by (shelved 1 time as consumer-research)
avg rating 4.37 — 13,649 ratings — published 2013
The User's Journey: Storymapping Products That People Love (Paperback)
by (shelved 1 time as consumer-research)
avg rating 3.88 — 394 ratings — published 2016
Ethnography: Step-by-Step (Paperback)
by (shelved 1 time as consumer-research)
avg rating 3.53 — 129 ratings — published 1989
Invisible Women: Data Bias in a World Designed for Men (Hardcover)
by (shelved 1 time as consumer-research)
avg rating 4.34 — 167,787 ratings — published 2019
Netnography Unlimited: Understanding Technoculture Using Qualitative Social Media Research (ebook)
by (shelved 1 time as consumer-research)
avg rating 0.0 — 0 ratings — published
Rethinking Users: The Design Guide to User Ecosystem Thinking (Hardcover)
by (shelved 1 time as consumer-research)
avg rating 4.15 — 54 ratings — published
StoryMythos: A Movie Guide to Better Business Stories (Kindle Edition)
by (shelved 1 time as consumer-research)
avg rating 4.29 — 24 ratings — published
Marketing to Mindstates: The Practical Guide to Applying Behavior Design to Research and Marketing (Paperback)
by (shelved 1 time as consumer-research)
avg rating 4.13 — 180 ratings — published
The Statue in the Stone: Decoding Customer Motivation with the 48 Laws of Jobs-to-be-Done Philosophy (Jobs-to-be-Done Library)
by (shelved 1 time as consumer-research)
avg rating 4.61 — 18 ratings — published
What Customers Want: Using Outcome-Driven Innovation to Create Breakthrough Products and Services (Hardcover)
by (shelved 1 time as consumer-research)
avg rating 4.03 — 615 ratings — published 2005
It's Our Research (Paperback)
by (shelved 1 time as consumer-research)
avg rating 4.16 — 158 ratings — published 2012
Hit Makers: The Science of Popularity in an Age of Distraction (Hardcover)
by (shelved 1 time as consumer-research)
avg rating 3.90 — 7,030 ratings — published 2017
Sprint: How to Solve Big Problems and Test New Ideas in Just Five Days (Hardcover)
by (shelved 1 time as consumer-research)
avg rating 4.18 — 23,431 ratings — published 2016
Ethnography for Designers (Paperback)
by (shelved 1 time as consumer-research)
avg rating 3.67 — 9 ratings — published 2016
Doing Anthropology in Consumer Research (Paperback)
by (shelved 1 time as consumer-research)
avg rating 3.74 — 57 ratings — published 2007
How Customers Think: Essential Insights into the Mind of the Market (Hardcover)
by (shelved 1 time as consumer-research)
avg rating 4.00 — 442 ratings — published 2003
Asking Questions: The Definitive Guide to Questionnaire Design -- For Market Research, Political Polls, and Social and Health Questionnaires (Research Methods for the Social Sciences)
by (shelved 1 time as consumer-research)
avg rating 3.87 — 92 ratings — published 1982
Validating Product Ideas: Through Lean User Research (Kindle Edition)
by (shelved 1 time as consumer-research)
avg rating 4.11 — 289 ratings — published
The Lean Product Playbook: How to Innovate with Minimum Viable Products and Rapid Customer Feedback (Kindle Edition)
by (shelved 1 time as consumer-research)
avg rating 4.26 — 3,597 ratings — published 2015
Interviewing Users: How to Uncover Compelling Insights (Kindle Edition)
by (shelved 1 time as consumer-research)
avg rating 4.13 — 1,444 ratings — published 2013
