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In order to be successful in the digital space you must produce creative and original content in line with current social and media trends that is innovative enough to have a memorable impact.
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Not only are we digital immigrants, we are also media dinosaurs. We enjoy thumbing through glossy magazines, and maybe still subscribe to a daily newspaper. We schedule at least one evening per week around a favorite TV program, created by one of the major television or cable networks. We can name at least one local or national news anchor. And scattered around our homes and offices are veritable graveyards of physical media — old tapes, vinyl records, floppy disks, and magazines — that we insis
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