2026 Reading Challenge
Genres

Market Research


Market Research Books

Marketing Research: An Applied Orientation
Thinking, Fast and Slow
The Mom Test: How to talk to customers & learn if your business is a good idea when everyone is lying to you
The Power of Moments: Why Certain Experiences Have Extraordinary Impact
Storytelling with Data: A Data Visualization Guide for Business Professionals
The Curve: Turning Followers into Superfans
Marketing to Mindstates: The Practical Guide to Applying Behavior Design to Research and Marketing
Lean Customer Development: Building Products Your Customers Will Buy
The Disruption Mindset
Strategic Market Research: A Guide to Conducting Research That Drives Businesses
Talking to Humans
Market Research in Practice: An Introduction to Gaining Greater Market Insight
Consumerology: The Market Research Myth, the Truth About Consumers, and the Psychology of Shopping
Wizard's Hall
Ninth House (Alex Stern, #1)
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Lists


Quotes Tagged “Market Research”

Pooja Agnihotri
“ Internal sources of information are those sources that you can find within your own organization. ”
― Pooja Agnihotri, Market Research Like a Pro
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Pooja Agnihotri
“ Refining a data set implies getting rid of unnecessary, duplicate, or misleading data. If you don't do that, you can see results that are not actually true, thus hurting your decision-making. ...more ”
― Pooja Agnihotri, Market Research Like a Pro
6 likes

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Groups Tagged "Market Research"

Silent World — A discussion group A place to discuss all the unique aspects of Deaf culture as highlighted in the thriller Silent …more
1,561 members, last active 17 days ago
Underground Knowledge — A discussion group This global discussion group has been designed to encourage debates about important and underrep…more
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Connect Rental Reading Group A group of business book recommendations for personal and career development.
16 members, last active 9 years ago