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8 books
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1 voter
Market Research Books
Showing 1-50 of 614
Marketing Research: An Applied Orientation (Paperback)
by (shelved 5 times as market-research)
avg rating 4.05 — 462 ratings — published 1993
Thinking, Fast and Slow (Hardcover)
by (shelved 5 times as market-research)
avg rating 4.17 — 586,804 ratings — published 2011
The Mom Test: How to talk to customers & learn if your business is a good idea when everyone is lying to you (Kindle Edition)
by (shelved 4 times as market-research)
avg rating 4.37 — 13,629 ratings — published 2013
The Power of Moments: Why Certain Experiences Have Extraordinary Impact (Hardcover)
by (shelved 4 times as market-research)
avg rating 4.11 — 25,125 ratings — published 2017
Storytelling with Data: A Data Visualization Guide for Business Professionals (Paperback)
by (shelved 4 times as market-research)
avg rating 4.39 — 8,122 ratings — published 2015
The Curve: Turning Followers into Superfans (Kindle Edition)
by (shelved 4 times as market-research)
avg rating 4.09 — 228 ratings — published 2013
Marketing to Mindstates: The Practical Guide to Applying Behavior Design to Research and Marketing (Paperback)
by (shelved 4 times as market-research)
avg rating 4.13 — 180 ratings — published
Lean Customer Development: Building Products Your Customers Will Buy (Hardcover)
by (shelved 3 times as market-research)
avg rating 4.18 — 1,264 ratings — published 2014
The Disruption Mindset (Hardcover)
by (shelved 3 times as market-research)
avg rating 4.05 — 134 ratings — published
Strategic Market Research: A Guide to Conducting Research That Drives Businesses (ebook)
by (shelved 3 times as market-research)
avg rating 3.42 — 98 ratings — published 2008
Talking to Humans (Kindle Edition)
by (shelved 3 times as market-research)
avg rating 4.07 — 1,933 ratings — published 2014
Market Research in Practice: An Introduction to Gaining Greater Market Insight (Paperback)
by (shelved 3 times as market-research)
avg rating 3.93 — 42 ratings — published
Consumerology: The Market Research Myth, the Truth About Consumers, and the Psychology of Shopping (Hardcover)
by (shelved 3 times as market-research)
avg rating 3.50 — 260 ratings — published 2010
Wizard's Hall (Paperback)
by (shelved 2 times as market-research)
avg rating 3.64 — 1,865 ratings — published 1991
Ninth House (Alex Stern, #1)
by (shelved 2 times as market-research)
avg rating 4.00 — 399,666 ratings — published 2019
An Ember in the Ashes (An Ember in the Ashes, #1)
by (shelved 2 times as market-research)
avg rating 4.24 — 346,374 ratings — published 2015
A Study in Drowning (A Study in Drowning, #1)
by (shelved 2 times as market-research)
avg rating 3.70 — 101,425 ratings — published 2023
Emily Wilde's Encyclopaedia of Faeries (Emily Wilde, #1)
by (shelved 2 times as market-research)
avg rating 3.96 — 208,994 ratings — published 2023
Just Enough Research (Paperback)
by (shelved 2 times as market-research)
avg rating 4.19 — 2,128 ratings — published 2013
The Wise Man's Fear (The Kingkiller Chronicle, #2)
by (shelved 2 times as market-research)
avg rating 4.55 — 619,139 ratings — published 2011
Interviewing Users: How to Uncover Compelling Insights (Kindle Edition)
by (shelved 2 times as market-research)
avg rating 4.13 — 1,444 ratings — published 2013
Invisible Influence: The Hidden Forces that Shape Behavior (Hardcover)
by (shelved 2 times as market-research)
avg rating 3.69 — 3,884 ratings — published 2016
The Signal and the Noise: Why So Many Predictions Fail—But Some Don't (Hardcover)
by (shelved 2 times as market-research)
avg rating 3.97 — 52,364 ratings — published 2012
A Nation of Numbers: The Development of Marketing Research in America (Hardcover)
by (shelved 2 times as market-research)
avg rating 3.50 — 4 ratings — published 2015
Why We Buy: The Science of Shopping (Paperback)
by (shelved 2 times as market-research)
avg rating 3.88 — 13,485 ratings — published 1999
What Customers Want: Using Outcome-Driven Innovation to Create Breakthrough Products and Services (Hardcover)
by (shelved 2 times as market-research)
avg rating 4.03 — 615 ratings — published 2005
Questionnaire Design: How to Plan, Structure and Write Survey Material for Effective Market Research (Market Research in Practice Series)
by (shelved 2 times as market-research)
avg rating 3.43 — 37 ratings — published 2004
The Name of the Wind (The Kingkiller Chronicle, #1)
by (shelved 2 times as market-research)
avg rating 4.52 — 1,079,627 ratings — published 2007
Station Eleven (Hardcover)
by (shelved 2 times as market-research)
avg rating 4.07 — 611,260 ratings — published 2014
Harry Potter and the Sorcerer's Stone (Harry Potter, #1)
by (shelved 2 times as market-research)
avg rating 4.47 — 11,384,560 ratings — published 1997
Herd: How to Change Mass Behaviour by Harnessing Our True Nature (Hardcover)
by (shelved 2 times as market-research)
avg rating 3.72 — 362 ratings — published 2007
Market Research in a Week (Teach Yourself: Business)
by (shelved 2 times as market-research)
avg rating 3.46 — 41 ratings — published 2012
The Potions Assistant (Kindle Edition)
by (shelved 1 time as market-research)
avg rating 4.00 — 2 ratings — published
Wicked Onyx (The Veritas Legacy, #1)
by (shelved 1 time as market-research)
avg rating 4.09 — 99 ratings — published 2026
Queen of Faces (Queen of Faces, #1)
by (shelved 1 time as market-research)
avg rating 4.13 — 402 ratings — published 2026
The First Binding (Tales of Tremaine, #1)
by (shelved 1 time as market-research)
avg rating 3.55 — 3,002 ratings — published 2022
This Monster of Mine (This Monster of Mine, #1)
by (shelved 1 time as market-research)
avg rating 4.09 — 4,325 ratings — published 2025
The Revenge of Magic (The Revenge of Magic, #1)
by (shelved 1 time as market-research)
avg rating 4.12 — 2,430 ratings — published 2019
Metamancer (Skeltouch Saga #1)
by (shelved 1 time as market-research)
avg rating 4.29 — 229 ratings — published 2023
The Discovery of Magic (Elementals Academy, #1)
by (shelved 1 time as market-research)
avg rating 4.22 — 3,744 ratings — published 2022
Azyl Academy (Elemental Gatherers, #1)
by (shelved 1 time as market-research)
avg rating 4.17 — 3,427 ratings — published
From Voices to Results - Voice of Customer Questions, Tools and Analysis: Proven techniques for understanding and engaging with your customers (Kindle Edition)
by (shelved 1 time as market-research)
avg rating 4.67 — 3 ratings — published
The Academy (The Central, #1)
by (shelved 1 time as market-research)
avg rating 3.50 — 2,329 ratings — published 2011
Academy Arcanist (Astra Academy, #1)
by (shelved 1 time as market-research)
avg rating 4.21 — 1,891 ratings — published 2022
Finding The Right Message: How to turn voice of customer research into irresistible website copy (Kindle Edition)
by (shelved 1 time as market-research)
avg rating 4.45 — 44 ratings — published
Never Keep (Sins of the Zodiac, #1)
by (shelved 1 time as market-research)
avg rating 4.03 — 20,954 ratings — published 2024
The Fae and the Fallen (Gifted Fae Academy #1)
by (shelved 1 time as market-research)
avg rating 3.71 — 1,606 ratings — published 2019
The Last Magician (The Last Magician, #1)
by (shelved 1 time as market-research)
avg rating 4.02 — 23,315 ratings — published 2017
Red Sister (Book of the Ancestor, #1)
by (shelved 1 time as market-research)
avg rating 4.16 — 62,826 ratings — published 2017
Ask & Deliver: Discover the Heart of Your Business by Listening to the Voice of Your Customers (Kindle Edition)
by (shelved 1 time as market-research)
avg rating 4.48 — 42 ratings — published
“Market Research is googling stuff and hoping the numbers aren’t complete lies. This is where assumptions become “facts,” and blind optimism masquerades as “informed decision-making.”
Market research is less about truth and more about building a convincing story you can tell investors, and yourself, until reality decides to show up.”
― Chaos.: Where dreams, disasters, and money collide.
Market research is less about truth and more about building a convincing story you can tell investors, and yourself, until reality decides to show up.”
― Chaos.: Where dreams, disasters, and money collide.
“When you want to study a larger group of people, surveys become a good option.”
― Market Research Like a Pro
― Market Research Like a Pro
