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Market Research Books
Showing 1-50 of 656
Marketing Research: An Applied Orientation (Paperback)
by (shelved 5 times as market-research)
avg rating 4.05 — 467 ratings — published 1993
Thinking, Fast and Slow (Hardcover)
by (shelved 5 times as market-research)
avg rating 4.16 — 621,537 ratings — published 2011
The Mom Test: How to talk to customers & learn if your business is a good idea when everyone is lying to you (Kindle Edition)
by (shelved 4 times as market-research)
avg rating 4.36 — 15,090 ratings — published 2013
The Curve: Turning Followers into Superfans (Kindle Edition)
by (shelved 4 times as market-research)
avg rating 4.09 — 229 ratings — published 2013
Lean Customer Development: Building Products Your Customers Will Buy (Hardcover)
by (shelved 3 times as market-research)
avg rating 4.18 — 1,273 ratings — published 2014
The Power of Moments: Why Certain Experiences Have Extraordinary Impact (Hardcover)
by (shelved 3 times as market-research)
avg rating 4.11 — 26,565 ratings — published 2017
Storytelling with Data: A Data Visualization Guide for Business Professionals (Paperback)
by (shelved 3 times as market-research)
avg rating 4.38 — 8,598 ratings — published 2015
Marketing to Mindstates: The Practical Guide to Applying Behavior Design to Research and Marketing (Paperback)
by (shelved 3 times as market-research)
avg rating 4.14 — 185 ratings — published
Talking to Humans (Kindle Edition)
by (shelved 3 times as market-research)
avg rating 4.05 — 1,987 ratings — published 2014
Market Research in Practice: An Introduction to Gaining Greater Market Insight (Paperback)
by (shelved 3 times as market-research)
avg rating 3.88 — 43 ratings — published
Consumerology: The Market Research Myth, the Truth About Consumers, and the Psychology of Shopping (Hardcover)
by (shelved 3 times as market-research)
avg rating 3.50 — 265 ratings — published 2010
Wizard's Hall (Paperback)
by (shelved 2 times as market-research)
avg rating 3.65 — 1,908 ratings — published 1991
An Ember in the Ashes (An Ember in the Ashes, #1)
by (shelved 2 times as market-research)
avg rating 4.23 — 365,737 ratings — published 2015
A Study in Drowning (A Study in Drowning, #1)
by (shelved 2 times as market-research)
avg rating 3.68 — 113,864 ratings — published 2023
Emily Wilde's Encyclopaedia of Faeries (Emily Wilde, #1)
by (shelved 2 times as market-research)
avg rating 3.95 — 243,031 ratings — published 2023
Just Enough Research (Paperback)
by (shelved 2 times as market-research)
avg rating 4.18 — 2,168 ratings — published 2013
The Wise Man's Fear (The Kingkiller Chronicle, #2)
by (shelved 2 times as market-research)
avg rating 4.55 — 643,311 ratings — published 2011
The Disruption Mindset (Hardcover)
by (shelved 2 times as market-research)
avg rating 4.02 — 144 ratings — published
Strategic Market Research: A Guide to Conducting Research That Drives Businesses (ebook)
by (shelved 2 times as market-research)
avg rating 3.41 — 101 ratings — published 2008
The Signal and the Noise: Why So Many Predictions Fail—But Some Don't (Hardcover)
by (shelved 2 times as market-research)
avg rating 3.97 — 53,213 ratings — published 2012
A Nation of Numbers: The Development of Marketing Research in America (Hardcover)
by (shelved 2 times as market-research)
avg rating 3.50 — 4 ratings — published 2015
Why We Buy: The Science of Shopping (Paperback)
by (shelved 2 times as market-research)
avg rating 3.88 — 13,573 ratings — published 1999
What Customers Want: Using Outcome-Driven Innovation to Create Breakthrough Products and Services (Hardcover)
by (shelved 2 times as market-research)
avg rating 4.04 — 622 ratings — published 2005
Questionnaire Design: How to Plan, Structure and Write Survey Material for Effective Market Research (Market Research in Practice Series)
by (shelved 2 times as market-research)
avg rating 3.47 — 38 ratings — published 2004
The Name of the Wind (The Kingkiller Chronicle, #1)
by (shelved 2 times as market-research)
avg rating 4.52 — 1,125,397 ratings — published 2007
Station Eleven (Hardcover)
by (shelved 2 times as market-research)
avg rating 4.06 — 654,241 ratings — published 2014
Harry Potter and the Philosopher's Stone (Harry Potter, #1)
by (shelved 2 times as market-research)
avg rating 4.47 — 11,892,602 ratings — published 1997
Herd: How to Change Mass Behaviour by Harnessing Our True Nature (Hardcover)
by (shelved 2 times as market-research)
avg rating 3.72 — 363 ratings — published 2007
Market Research in a Week (Paperback)
by (shelved 2 times as market-research)
avg rating 3.48 — 42 ratings — published 2012
Wild Service: Why Nature Needs You (Kindle Edition)
by (shelved 1 time as market-research)
avg rating 4.23 — 238 ratings — published 2024
Better Living Through Birding: Notes from a Black Man in the Natural World (Hardcover)
by (shelved 1 time as market-research)
avg rating 4.22 — 7,233 ratings — published 2023
Together: Why Social Connection Holds the Key to Better Health, Higher Performance, and Greater Happiness (ebook)
by (shelved 1 time as market-research)
avg rating 4.21 — 8,858 ratings — published 2020
The Outrun (Paperback)
by (shelved 1 time as market-research)
avg rating 3.96 — 19,168 ratings — published 2015
Wild Souls: Freedom and Flourishing in the Non-Human World (Hardcover)
by (shelved 1 time as market-research)
avg rating 4.27 — 811 ratings — published 2021
Into the Tangled Bank: In Which Our Author Ventures Outdoors to Consider the British in Nature (Hardcover)
by (shelved 1 time as market-research)
avg rating 4.09 — 314 ratings — published 2020
The Given World (Kindle Edition)
by (shelved 1 time as market-research)
avg rating 4.18 — 237 ratings — published
Grounded: How Connection With Nature Can Improve Our Mental and Physical Wellbeing (Hardcover)
by (shelved 1 time as market-research)
avg rating 3.94 — 290 ratings — published
The Wild Remedy: How Nature Mends Us - A Diary (Hardcover)
by (shelved 1 time as market-research)
avg rating 4.09 — 1,428 ratings — published 2018
Some of Us Just Fall: On Nature and Not Getting Better (Kindle Edition)
by (shelved 1 time as market-research)
avg rating 4.08 — 338 ratings — published 2023
God Is An Octopus: Loss, Love and a Calling to Nature (Kindle Edition)
by (shelved 1 time as market-research)
avg rating 4.06 — 486 ratings — published
The Natural Health Service: What the Great Outdoors Can Do for Your Mind (Hardcover)
by (shelved 1 time as market-research)
avg rating 3.79 — 510 ratings — published 2020
The Backyard Bird Chronicles (Flexibound)
by (shelved 1 time as market-research)
avg rating 4.02 — 18,678 ratings — published 2024
Natural Connection: What indigenous wisdom & marginalised people teach us about environmental action (Kindle Edition)
by (shelved 1 time as market-research)
avg rating 4.71 — 56 ratings — published
Silent Spring (Paperback)
by (shelved 1 time as market-research)
avg rating 4.07 — 57,643 ratings — published 1962
The Book of Hope: A Survival Guide for Trying Times (Hardcover)
by (shelved 1 time as market-research)
avg rating 4.21 — 25,594 ratings — published 2021
Good Nature: The New Science of How Nature Improves Our Health (Kindle Edition)
by (shelved 1 time as market-research)
avg rating 3.99 — 453 ratings — published 2024
Daughter of No Worlds (The War of Lost Hearts, #1)
by (shelved 1 time as market-research)
avg rating 4.02 — 250,355 ratings — published 2020
Faebound (Faebound, #1)
by (shelved 1 time as market-research)
avg rating 3.52 — 32,213 ratings — published 2024
Kissed by the Gods (The Eternal Wars, #1)
by (shelved 1 time as market-research)
avg rating 4.32 — 32,955 ratings — published 2025
The Body Keeps the Score: Brain, Mind, and Body in the Healing of Trauma (Hardcover)
by (shelved 1 time as market-research)
avg rating 4.33 — 314,256 ratings — published 2014
“Interviews are a qualitative form of collecting data. The reason it generates good responses is because it’s way more personal than other forms of data gathering techniques.”
― Market Research Like a Pro
― Market Research Like a Pro
“The world’s most deadly fluff is: “I would definitely buy that.” It just sounds so concrete. As a founder, you desperately want to believe it’s money in the bank. But folks are wildly optimistic about what they would do in the future. They’re always more positive, excited, and willing to pay in the imagined future than they are once it arrives.”
― The Mom Test: How to talk to customers & learn if your business is a good idea when everyone is lying to you
― The Mom Test: How to talk to customers & learn if your business is a good idea when everyone is lying to you