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Market Research Books
Showing 1-50 of 641
Marketing Research: An Applied Orientation (Paperback)
by (shelved 5 times as market-research)
avg rating 4.05 — 466 ratings — published 1993
Thinking, Fast and Slow (Hardcover)
by (shelved 5 times as market-research)
avg rating 4.16 — 616,536 ratings — published 2011
The Mom Test: How to talk to customers & learn if your business is a good idea when everyone is lying to you (Kindle Edition)
by (shelved 4 times as market-research)
avg rating 4.36 — 14,861 ratings — published 2013
The Curve: Turning Followers into Superfans (Kindle Edition)
by (shelved 4 times as market-research)
avg rating 4.09 — 229 ratings — published 2013
Lean Customer Development: Building Products Your Customers Will Buy (Hardcover)
by (shelved 3 times as market-research)
avg rating 4.18 — 1,270 ratings — published 2014
The Power of Moments: Why Certain Experiences Have Extraordinary Impact (Hardcover)
by (shelved 3 times as market-research)
avg rating 4.11 — 26,374 ratings — published 2017
Storytelling with Data: A Data Visualization Guide for Business Professionals (Paperback)
by (shelved 3 times as market-research)
avg rating 4.38 — 8,548 ratings — published 2015
Marketing to Mindstates: The Practical Guide to Applying Behavior Design to Research and Marketing (Paperback)
by (shelved 3 times as market-research)
avg rating 4.14 — 184 ratings — published
Talking to Humans (Kindle Edition)
by (shelved 3 times as market-research)
avg rating 4.05 — 1,981 ratings — published 2014
Market Research in Practice: An Introduction to Gaining Greater Market Insight (Paperback)
by (shelved 3 times as market-research)
avg rating 3.93 — 42 ratings — published
Consumerology: The Market Research Myth, the Truth About Consumers, and the Psychology of Shopping (Hardcover)
by (shelved 3 times as market-research)
avg rating 3.50 — 266 ratings — published 2010
Wizard's Hall (Paperback)
by (shelved 2 times as market-research)
avg rating 3.65 — 1,906 ratings — published 1991
Ninth House (Ninth House Trilogy, #1)
by (shelved 2 times as market-research)
avg rating 4.00 — 423,159 ratings — published 2019
An Ember in the Ashes (An Ember in the Ashes, #1)
by (shelved 2 times as market-research)
avg rating 4.23 — 363,459 ratings — published 2015
A Study in Drowning (A Study in Drowning, #1)
by (shelved 2 times as market-research)
avg rating 3.68 — 112,386 ratings — published 2023
Emily Wilde's Encyclopaedia of Faeries (Emily Wilde, #1)
by (shelved 2 times as market-research)
avg rating 3.95 — 238,407 ratings — published 2023
Just Enough Research (Paperback)
by (shelved 2 times as market-research)
avg rating 4.19 — 2,158 ratings — published 2013
The Wise Man's Fear (The Kingkiller Chronicle, #2)
by (shelved 2 times as market-research)
avg rating 4.55 — 639,973 ratings — published 2011
The Disruption Mindset (Hardcover)
by (shelved 2 times as market-research)
avg rating 4.03 — 139 ratings — published
Strategic Market Research: A Guide to Conducting Research That Drives Businesses (ebook)
by (shelved 2 times as market-research)
avg rating 3.41 — 101 ratings — published 2008
The Signal and the Noise: Why So Many Predictions Fail—But Some Don't (Hardcover)
by (shelved 2 times as market-research)
avg rating 3.97 — 53,108 ratings — published 2012
A Nation of Numbers: The Development of Marketing Research in America (Hardcover)
by (shelved 2 times as market-research)
avg rating 3.50 — 4 ratings — published 2015
Why We Buy: The Science of Shopping (Paperback)
by (shelved 2 times as market-research)
avg rating 3.88 — 13,558 ratings — published 1999
Little Fires Everywhere (Hardcover)
by (shelved 2 times as market-research)
avg rating 4.06 — 1,353,489 ratings — published 2017
What Customers Want: Using Outcome-Driven Innovation to Create Breakthrough Products and Services (Hardcover)
by (shelved 2 times as market-research)
avg rating 4.04 — 622 ratings — published 2005
Questionnaire Design: How to Plan, Structure and Write Survey Material for Effective Market Research (Market Research in Practice Series)
by (shelved 2 times as market-research)
avg rating 3.47 — 38 ratings — published 2004
The Name of the Wind (The Kingkiller Chronicle, #1)
by (shelved 2 times as market-research)
avg rating 4.52 — 1,119,289 ratings — published 2007
Station Eleven (Hardcover)
by (shelved 2 times as market-research)
avg rating 4.06 — 647,954 ratings — published 2014
Harry Potter and the Philosopher's Stone (Harry Potter, #1)
by (shelved 2 times as market-research)
avg rating 4.47 — 11,807,439 ratings — published 1997
Never Let Me Go (Paperback)
by (shelved 2 times as market-research)
avg rating 3.85 — 913,283 ratings — published 2005
Herd: How to Change Mass Behaviour by Harnessing Our True Nature (Hardcover)
by (shelved 2 times as market-research)
avg rating 3.72 — 363 ratings — published 2007
Market Research in a Week (Paperback)
by (shelved 2 times as market-research)
avg rating 3.48 — 42 ratings — published 2012
Circe (Hardcover)
by (shelved 1 time as market-research)
avg rating 4.22 — 1,472,123 ratings — published 2018
Hello Beautiful (Kindle Edition)
by (shelved 1 time as market-research)
avg rating 4.12 — 585,775 ratings — published 2023
The Known World (Paperback)
by (shelved 1 time as market-research)
avg rating 3.84 — 46,418 ratings — published 2003
Heart the Lover (Hardcover)
by (shelved 1 time as market-research)
avg rating 4.17 — 477,063 ratings — published 2025
Leave the World Behind (Hardcover)
by (shelved 1 time as market-research)
avg rating 3.13 — 174,527 ratings — published 2020
Americanah (Hardcover)
by (shelved 1 time as market-research)
avg rating 4.31 — 426,372 ratings — published 2013
Migrations (Hardcover)
by (shelved 1 time as market-research)
avg rating 4.10 — 119,072 ratings — published 2020
A Visit from the Goon Squad (Hardcover)
by (shelved 1 time as market-research)
avg rating 3.70 — 256,229 ratings — published 2010
The Dutch House (Hardcover)
by (shelved 1 time as market-research)
avg rating 4.10 — 601,144 ratings — published 2019
Tomorrow, and Tomorrow, and Tomorrow (Paperback)
by (shelved 1 time as market-research)
avg rating 4.10 — 1,467,056 ratings — published 2022
Interior Chinatown (Hardcover)
by (shelved 1 time as market-research)
avg rating 3.92 — 76,289 ratings — published 2020
The Body Keeps the Score: Brain, Mind, and Body in the Healing of Trauma (Hardcover)
by (shelved 1 time as market-research)
avg rating 4.33 — 309,433 ratings — published 2014
Slow Productivity: The Lost Art of Accomplishment Without Burnout (Hardcover)
by (shelved 1 time as market-research)
avg rating 3.66 — 27,075 ratings — published 2024
The Happiness Project (Hardcover)
by (shelved 1 time as market-research)
avg rating 3.65 — 183,782 ratings — published 2009
Rest: Why You Get More Done When You Work Less (Hardcover)
by (shelved 1 time as market-research)
avg rating 3.78 — 6,473 ratings — published 2016
Tired as F*ck: Burnout at the Hands of Diet, Self-Help, and Hustle Culture – A Frank Memoir and Cautionary Tale on Rest, Peace, and Doing Less (Hardcover)
by (shelved 1 time as market-research)
avg rating 3.39 — 2,903 ratings — published 2022
101 Essays That Will Change The Way You Think (Kindle Edition)
by (shelved 1 time as market-research)
avg rating 3.72 — 79,071 ratings — published 2016
Grit: The Power of Passion and Perseverance (Hardcover)
by (shelved 1 time as market-research)
avg rating 4.08 — 147,816 ratings — published 2016
“A good survey design is very important for the success of your project. Make sure that you include a mix of open-ended as well as closed questions in it.”
― Market Research Like a Pro
― Market Research Like a Pro
“Systematic sampling is like random sampling, except the members are not chosen totally randomly. You can choose members at regular intervals here.”
― Market Research Like a Pro
― Market Research Like a Pro