Persuade

[close] When we talk about conversions, we are, most of the time, discussing ways we can be more persuasive, more influential. We’re interested in meeting the needs of customers, fans, and followers and doing so in a way that truly speaks to them. So how can you persuade–i.e., convert–better? Perhaps not surprisingly, the hacks for conversion and persuasion begin with psychology. Understanding why someone clicks or why they retweet requires you to look at the way the person is wired, the way we are all wired. In this group we are going to read some books that enhance our skills to influence people. We are going to also play roles to practice influencing others.