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Phrenology
Phrenology (from the Ancient Greek φρήν, meaning 'mind', and λόγος, meaning 'knowledge') is a pseudoscience which involves the measurement of bumps on the skull to predict mental traits. It is based on the concept that the brain is the organ of the mind, and that certain brain areas have localized, specific functions or modules. Although both of those ideas have a basis in reality, phrenology extrapolated beyond empirical knowledge in a way that departed from science. The central phrenological notion that measuring the contour of the skull can predict personality traits is discredited by empir
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Will those insights be tested,or simply used to justify the status quo and reinforce prejudices? When I consider the sloppy and self-serving ways that companies use data, I'm often reminded of phrenology, a pseudoscience that was briefly the rage in the nineteenth century. Phrenologists would run their fingers over the patient's skull, probing for bumps and indentations. Each one, they thought, was linked to personality traits that existed in twenty-seven regions of the brain. Usually the conclu
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― Weapons of Math Destruction: How Big Data Increases Inequality and Threatens Democracy
― Weapons of Math Destruction: How Big Data Increases Inequality and Threatens Democracy
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See, phrenology is this old Victorian science, which claimed you could determine the dominant traits of a man's personality by studying the bumps on his head. The size and position of these bumps indicated different personality traits. See? Now, /retro-phrenology/ says, why not change a man's personality by hitting him on the head with a hammer, till you raise just the right bumps in the right places!"
"One of us needs a lot more drinks," said Alex. "That's starting to make sense.
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― Something from the Nightside
― Something from the Nightside




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