Public Relations


The New Rules of Marketing & PR: How to Use Social Media, Online Video, Mobile Applications, Blogs, News Releases, and Viral Marketing to Reach Buyers Di
Propaganda
Crystallizing Public Opinion
Handbook of Public Relations
Poet Of The Wrong Generation
If You Have to Cry, Go Outside: And Other Things Your Mother Never Told You
Public Relations
The Practice of Public Relations
Public Relations: Strategies and Tactics (8th Edition)
Planning and Managing Public Relations Campaigns: A Strategic Approach (PR in Practice)
Public Opinion
The Fall of Advertising & the Rise of PR
Trust Me, I'm Lying: Confessions of a Media Manipulator
Influence: The Psychology of Persuasion
Manufacturing Consent: The Political Economy of the Mass Media
Customers want companies to be proactive in reaching out to them.
Oscar Auliq-Ice, Happy Customers

Lisa Masiello
Trade shows and events drive a surge in readership for trade magazines, websites, and newspapers. This spike is a prime opportunity to expose your company to thousands of potential buyers.
Lisa Masiello, Trade Show 411: The Essential Guide to Exhibiting Like a Pro

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