Public Relations

[close] Jacques Ellul cracks open political and sociological commonplaces, destructively and wittily demonstrating how our unthinking acceptance of them encourages hypocrisy, smugness, and mental inertia. Among the stereotypes of thought and speech thus exploded are such phrases as "You can't act without getting your hands dirty," "Work is freedom" and "We must follow the current of history". A certain number of these old saws preside over our daily life. They permit us to understand one another and to swim in the ordinary current of society. They are accepted as so certain that we almost never question them. They serve at once as sufficient explanations for everything and as "clinchers" in too many arguments. Ellul explores the ways in which such clichés mislead us and prevent us from having independent thoughts--and in fact keep us from facing the problems to which they are theoretically addressed. They are our "commonplaces." Just as the nineteenth century brought forth many such commonplaces so our century has been busy creating its own. What Ellul has done is to stand still long enough to look at them carefully, attack them with cool reason, and leave them nakedly exposed. His remarkable caustic fearlessness is at the service of truths that often are cruel, but always are lucid and impassioned. He represents the voice of intelligence, and while doing so is often hilarious and always therapeutic about matters of first importance.

[close] Isobel Irons is an author, indie film director and marketing consultant aka "The Marketing Minx." She's the Co-Founder of The Book Escorts and Co-Host of the S&M (Self-Publishing & Marketing) Podcast with Maven & Minx, along with Bestselling Author Elle Lothlorien. To find out more about any/all of the above, please visit http://isobelirons.com and/or http://thebookescorts.com. You can also follow Izzy on Twitter @IsobelIrons and ask her questions that way.

[close] I've worked in marketing for over 20 years and know a thing or two about marketing strategy, branding, PR, digital, and product strategy. Happy to answer questions.

[close] Maven House is an independent publisher of business books that challenge conventional thinking, introduce new ideas, offer practical advice, and illuminate paths to greatness. We hope that you'll want to discuss some of our books, but we also welcome discussions about all business books. Maven House authors are thought leaders – experts in their fields. They’re successful executives, business owners, technical experts, consultants, educators, and journalists who share their knowledge, experience, and insights with professionals in all areas of business. Maven House books are are available at local bookstores and libraries. If a book isn't available, it can be ordered or you can order it from most online bookstores. Maven House books are distributed to the trade throughout the world by Legato Publishers Group, a division of the Ingram/Perseus Books Group. Welcome to Maven House. Jim Pennypacker Publisher and Editor-in-Chief Maven House Press 4 Snead Ct. Palmyra, VA 22963 610.883.7988 mavenhousepress.com