Public Relations


The New Rules of Marketing & PR: How to Use Social Media, Online Video, Mobile Applications, Blogs, News Releases, and Viral Marketing to Reach Buyers Di
Propaganda
Crystallizing Public Opinion
Handbook of Public Relations
Poet Of The Wrong Generation
If You Have to Cry, Go Outside: And Other Things Your Mother Never Told You
Trust Me, I'm Lying: Confessions of a Media Manipulator
Public Relations
The Practice of Public Relations
Public Relations: Strategies and Tactics (8th Edition)
Planning and Managing Public Relations Campaigns: A Strategic Approach (PR in Practice)
The Fall of Advertising & the Rise of PR
Influence: The Psychology of Persuasion
Manufacturing Consent: The Political Economy of the Mass Media
The Doubt Factory
Maxim Behar
We do need these two words, “public” and “relations”—and, of course, those words are still extremely important. However, those 3 billion people who are social media users are all dealing with “relations,” and everything has become “public”! With social media, everything has been “public” for quite a while now; there is nothing “nonpublic” anymore.
Maxim Behar, The Global PR Revolution: How Thought Leaders Succeed in the Transformed World of PR

Germany Kent
PR strategy turns raw candor into controlled messaging by reframing traits into narratives that align with audience expectations.
Germany Kent

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