"Everything is raw material. Everything is valuable"

A list of the essential reading for planner's. Includes:
1. That which expands our capacity for empathy

2. That which grounds us in the basics of strategy

3. That which grounds us in the basics of how brands are built

4. That which illuminates the present state of things

5. That which lets us peer into the near-future

6. That which deepens our appreciation for creative instinct and craft

7. That which expands our capacity for persuasive expression

PS- this list has been mostly borrowed from Martin Weigel's blog (link below)
https://martinweigel.org/2016/05/25/a...