Tom Ahern's Top Copywriting Book List (6 books)

The top books Tom Ahern recommends anyone learn copywriting from - for corporate, personal, or nonprofit fundraising.

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1	Advertising Secrets of the Written Word: The Ultimate Resource on How to Write Powerful Advertising Copy from One of America's Top Copywriters and Mail Order Entrepreneurs by Joseph Sugarman 4.30 avg rating — 276 ratings score: 100, and 1 person voted	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars
2	Writing to Deadline: The Journalist at Work by Donald M. Murray 4.15 avg rating — 41 ratings score: 99, and 1 person voted	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars
3	Presenting to Win: The Art of Telling Your Story by Jerry Weissman 3.93 avg rating — 1,867 ratings score: 98, and 1 person voted	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars
4	How to Write Successful Fundraising Appeals (The Jossey-Bass Nonprofit Guidebook Series) by Mal Warwick (Goodreads Author) 3.90 avg rating — 39 ratings score: 97, and 1 person voted	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars
5	The Icarus Deception: How High Will You Fly? by Seth Godin 4.08 avg rating — 19,228 ratings score: 96, and 1 person voted	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars
6	The Attention Merchants: The Epic Scramble to Get Inside Our Heads by Tim Wu (Goodreads Author) 4.07 avg rating — 4,894 ratings score: 95, and 1 person voted	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars