SIC 2018 (7 books)

25 Essential Reads for Technology, Marketing, Creativity & Culture in 2018

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1	The Sentient Machine: The Coming Age of Artificial Intelligence by Amir Husain (Goodreads Author) 3.53 avg rating — 870 ratings score: 100, and 1 person voted	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars
2	Buyology: Truth and Lies About Why We Buy by Martin Lindstrom (Goodreads Author) 3.76 avg rating — 14,326 ratings score: 99, and 1 person voted	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars
3	Brotopia: Breaking Up the Boys' Club of Silicon Valley by Emily Chang really liked it 4.00 avg rating — 6,966 ratings score: 98, and 1 person voted	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars
4	Hey Whipple, Squeeze This: A Guide to Creating Great Ads by Luke Sullivan (Goodreads Author) 4.21 avg rating — 5,124 ratings score: 97, and 1 person voted	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars
5	Out on the Wire: Uncovering the Secrets of Radio's New Masters of Story with Ira Glass by Jessica Abel (Goodreads Author) 4.22 avg rating — 1,544 ratings score: 96, and 1 person voted	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars
6	Paid Attention: Innovative Advertising for a Digital World by Faris Yakob 3.86 avg rating — 223 ratings score: 95, and 1 person voted	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars
7	Soonish: Ten Emerging Technologies That'll Improve and/or Ruin Everything by Kelly Weinersmith (Goodreads Author) 3.94 avg rating — 5,966 ratings score: 94, and 1 person voted	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars