Books for Product Marketing (23 books)

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1	Obviously Awesome: How to Nail Product Positioning so Customers Get It, Buy It, Love It by April Dunford (Goodreads Author) 4.24 avg rating — 4,138 ratings score: 494, and 5 people voted	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars
2	Crossing the Chasm: Marketing and Selling High-Tech Products to Mainstream Customers by Geoffrey A. Moore (Goodreads Author) 4.02 avg rating — 31,653 ratings score: 394, and 4 people voted	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars
3	Positioning: The Battle for Your Mind by Al Ries 4.04 avg rating — 18,557 ratings score: 284, and 3 people voted	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars
4	Ogilvy on Advertising by David Ogilvy 4.15 avg rating — 11,808 ratings score: 276, and 3 people voted	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars
5	The Marketing Machine: How To Engineer A System That Drives Sales And Growth by Ros Conkie (Goodreads Author) it was amazing 5.00 avg rating — 7 ratings score: 200, and 2 people voted	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars
6	Hooked: How to Build Habit-Forming Products by Nir Eyal (Goodreads Author) 4.12 avg rating — 50,758 ratings score: 194, and 2 people voted	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars
7	Influence: The Psychology of Persuasion by Robert B. Cialdini (Goodreads Author) 4.21 avg rating — 180,152 ratings score: 193, and 2 people voted	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars
8	Made to Stick: Why Some Ideas Survive and Others Die by Chip Heath 3.98 avg rating — 100,350 ratings score: 192, and 2 people voted	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars
9	To Sell is Human: The Surprising Truth About Moving Others by Daniel H. Pink (Goodreads Author) 3.87 avg rating — 26,629 ratings score: 190, and 2 people voted	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars
10	Inspired: How to Create Tech Products Customers Love by Marty Cagan 4.23 avg rating — 25,939 ratings score: 100, and 1 person voted	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars
10	Supercharge Your Website Traffic: Unlock The Secrets To Infinite Website Visitors by Carolyn Choate really liked it 4.00 avg rating — 2 ratings score: 100, and 1 person voted	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars
12	The Four Steps to the Epiphany: Successful Strategies for Products that Win by Steve Blank 3.96 avg rating — 16,759 ratings score: 97, and 1 person voted	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars
13	The Lean Startup by Eric Ries (Goodreads Author) 4.11 avg rating — 368,017 ratings score: 96, and 1 person voted	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars
14	Building A Story Brand by Donald Miller 4.26 avg rating — 26,977 ratings score: 92, and 1 person voted	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars
15	Contagious: Why Things Catch On by Jonah Berger 3.98 avg rating — 33,583 ratings score: 91, and 1 person voted	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars
16	Start at the End: How to Build Products That Create Change by Matt Wallaert 3.81 avg rating — 434 ratings score: 90, and 1 person voted	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars
17	Product-Led Growth: How to Build a Product That Sells Itself (ProductLed Library Book 1) by Wes Bush (Goodreads Author) 4.09 avg rating — 1,689 ratings score: 89, and 1 person voted	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars
18	Playing to Win: How Strategy Really Works by A.G. Lafley 3.99 avg rating — 9,207 ratings score: 87, and 1 person voted	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars
19	The Sales Acceleration Formula: Using Data, Technology, and Inbound Selling to go from $0 to $100 Million by Mark Roberge 4.26 avg rating — 2,773 ratings score: 86, and 1 person voted	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars
20	The Innovator's Dilemma: The Revolutionary Book that Will Change the Way You Do Business by Clayton M. Christensen 4.03 avg rating — 61,521 ratings score: 84, and 1 person voted	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars
21	The Presentation Secrets of Steve Jobs: How to Be Insanely Great in Front of Any Audience by Carmine Gallo 4.09 avg rating — 7,486 ratings score: 83, and 1 person voted	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars
22	Scientific Advertising by Claude C. Hopkins 4.06 avg rating — 3,898 ratings score: 82, and 1 person voted	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars
23	Product Marketing, Simplified: A Customer-Centric Approach to Take a Product to Market by Srini Sekaran (Goodreads Author) really liked it 4.00 avg rating — 106 ratings score: 81, and 1 person voted	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars