1
Scrum: The Art of Doing Twi...

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4.14 avg rating — 23,588 ratings
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2
The 4-Hour Workweek

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3.91 avg rating — 333,517 ratings
Kaitlin rated it 3 stars
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3
The Design of Everyday Things

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4.15 avg rating — 47,507 ratings
Kaitlin rated it 3 stars
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4
Information Architecture fo...

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3.93 avg rating — 3,833 ratings
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5
The Elements of User Experi...

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4.01 avg rating — 4,135 ratings
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6
Don't Make Me Think, Revisi...

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4.24 avg rating — 30,681 ratings
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7
Alibaba's World: How a Rema...

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3.89 avg rating — 2,097 ratings
"A riveting, quick read that gave me a lot of insight into how Jack Ma pulled off the largest IPO ever and built the behemoth Alibaba Group, the Chinese e-commerce company larger than Amazon and eBay."
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8
The Art of SEO: Mastering S...

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4.10 avg rating — 917 ratings
"There’s really only one book that I highly recommend on the subject of SEO. It’s quite comprehensive and fairly easy to digest. It’s a rather large read, at 716 pages, but there are some technical parts that you can skip over. It was published in March 2012, so there are a few outdated things, but on the whole its a great introduction to SEO."
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9
Advanced Web Metrics with G...

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3.99 avg rating — 550 ratings
"This book gets much deeper in the weeds about Google Analytics. If you can handle it, its really helpful for understanding on a more comprehensive level how GA works, and how to do more advanced applications, and more importantly, why analytics is so important – namely, that you can give data-driven answers to your marketing decisions."
Kaitlin rated it 4 stars
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10
Marketing in the Age of Goo...

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3.92 avg rating — 387 ratings
"Vanessa Fox was the creator of Google Webmaster Central and, as an ex-Googler, knows more than a thing or two about SEO."
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11
Pull: The Power of the Sema...

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3.83 avg rating — 121 ratings
"Although written in 2009 so its a little outdated, this is still a powerful, forward-thinking book about how the semantic web (and, most relevant to SEO, semantic search) will transform business as we know it. This book makes me excited about the advancements in tech that will make our lives, supply chains, and the flow of information much more efficient once we migrate to “semantic” or structured language."
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12
Global Search Engine Market...

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4.08 avg rating — 12 ratings
"A useful read for giving a good overview of how different countries search and interact online, and the cultural considerations needed in order to succeed in entering those markets. Very comprehensive, but unfortunately already outdated (most data is from 2011 or earlier) and in need of a updated edition."
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13
Google Analytics: Understan...

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3.73 avg rating — 128 ratings
"Although outdated now, this is a great place to start when trying to get your head wrapped around Google Analytics. Cutroni is one of Google’s top analytics evangelists."
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14
Excel 2010 Bible

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4.29 avg rating — 253 ratings
"Any good online marketer needs to know how to throw a pivot chart together in Excel, and this is the best book on Excel that I’ve read. There are others that are aimed at more advanced readers, or more amateurs, but this one aims for the intermediate level reader."
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15
In the Plex: How Google Thi...

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3.84 avg rating — 29,981 ratings
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