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The Language of Trust: Selling Ideas in a World of Skeptics
by
3.86 avg rating — 179 ratings
Michael
rated it 5 stars
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| 2 |
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Thinking, Fast and Slow
by
4.17 avg rating — 581,998 ratings
"The bible of behavioral science"
Michael
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| 3 |
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Nudge: Improving Decisions About Health, Wealth, and Happiness
by
3.84 avg rating — 94,256 ratings
Michael
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| 4 |
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Predictably Irrational: The Hidden Forces That Shape Our Decisions
by
4.12 avg rating — 130,709 ratings
Michael
rated it 5 stars
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| 5 |
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The Inevitable: Understanding the 12 Technological Forces That Will Shape Our Future
by
3.89 avg rating — 11,941 ratings
Michael
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| 6 |
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Influence: The Psychology of Persuasion
by
4.21 avg rating — 175,544 ratings
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| 7 |
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The Undoing Project: A Friendship That Changed Our Minds
by
3.99 avg rating — 63,734 ratings
Michael
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| 8 |
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The Paradox of Choice: Why More Is Less
by
3.83 avg rating — 36,756 ratings
Michael
rated it 4 stars
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| 9 |
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The Righteous Mind: Why Good People Are Divided by Politics and Religion
by
4.19 avg rating — 65,382 ratings
Michael
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| 10 |
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Start with Why: How Great Leaders Inspire Everyone to Take Action
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4.10 avg rating — 265,958 ratings
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| 11 |
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Thank You for Arguing: What Aristotle, Lincoln, and Homer Simpson Can Teach Us About the Art of Persuasion
by
3.56 avg rating — 7,308 ratings
Michael
rated it 5 stars
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| 12 |
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Smartcuts: How Hackers, Innovators, and Icons Accelerate Success
by
3.88 avg rating — 6,558 ratings
Michael
rated it 3 stars
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| 13 |
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The Complete Guide to Writing Questionnaires: How to Get Better Information for Better Decisions
by
4.09 avg rating — 22 ratings
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| 14 |
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Factfulness: Ten Reasons We're Wrong About the World – and Why Things Are Better Than You Think
by
4.36 avg rating — 200,683 ratings
Michael
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| 15 |
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Don't Think of an Elephant! Know Your Values and Frame the Debate: The Essential Guide for Progressives
by
3.97 avg rating — 7,086 ratings
Michael
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| 16 |
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Misbehaving: The Making of Behavioral Economics
by
4.16 avg rating — 23,504 ratings
Michael
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| 17 |
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Sway: The Irresistible Pull of Irrational Behavior
by
3.78 avg rating — 19,742 ratings
Michael
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| 18 |
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Brand Relevance: Making Competitors Irrelevant
by
3.95 avg rating — 156 ratings
Michael
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| 19 |
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Persuasion: Convincing Others When Facts Don't Seem to Matter
by
3.69 avg rating — 163 ratings
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| 20 |
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The Choice Factory: 25 behavioural biases that influence what we buy
by
4.11 avg rating — 1,540 ratings
Michael
rated it 4 stars
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| 21 |
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Originals: How Non-Conformists Move the World
by
3.95 avg rating — 57,584 ratings
Michael
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| 22 |
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How not to Plan: 66 ways to screw it up
by
4.42 avg rating — 395 ratings
Michael
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| 23 |
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Damage Control (Revised & Updated): The Essential Lessons of Crisis Management
by
3.82 avg rating — 130 ratings
Michael
rated it 3 stars
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| 24 |
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Glass Jaw: A Manifesto for Defending Fragile Reputations in an Age of Instant Scandal
by
3.76 avg rating — 120 ratings
Michael
rated it 5 stars
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| 25 |
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Semiotics: The Basics
by
3.98 avg rating — 621 ratings
Michael
rated it 3 stars
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| 26 |
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Blink: The Power of Thinking Without Thinking
by
3.96 avg rating — 620,175 ratings
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| 27 |
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How to Win Friends & Influence People
by
4.22 avg rating — 1,138,316 ratings
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| 28 |
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The Idea-Driven Organization: Unlocking the Power in Bottom-Up Ideas
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really liked it 4.00 avg rating — 226 ratings
Michael
rated it 4 stars
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| 29 |
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Algorithms to Live By: The Computer Science of Human Decisions
by
4.12 avg rating — 34,743 ratings
Michael
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| 30 |
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How Brands Grow: What Marketers Don't Know
by
4.16 avg rating — 3,781 ratings
Michael
rated it 4 stars
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