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Crossing the Chasm: Marketing and Selling High-Tech Products to Mainstream Customers
by
4.02 avg rating — 31,462 ratings
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| 2 |
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The Long Tail: Why the Future of Business is Selling Less of More
by
3.82 avg rating — 30,062 ratings
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My Life in Advertising and Scientific Advertising
by
4.23 avg rating — 1,179 ratings
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Ogilvy on Advertising
by
4.15 avg rating — 11,736 ratings
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| 5 |
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Adcreep: The Case Against Modern Marketing
by
3.30 avg rating — 27 ratings
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| 6 |
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Who Do You Want Your Customers to Become
by
3.93 avg rating — 223 ratings
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| 7 |
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Creating Customer Evangelists: How Loyal Customers Become a Volunteer Sales Force
by
3.80 avg rating — 383 ratings
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| 8 |
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The New Rules of Marketing & PR: How to Use Social Media, Online Video, Mobile Applications, Blogs, News Releases, and Viral Marketing to Reach Buyers Di
by
3.85 avg rating — 6,665 ratings
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| 9 |
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Secrets Of Closing The Sale
by
4.07 avg rating — 103 ratings
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| 10 |
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Positioning: The Battle for Your Mind
by
4.04 avg rating — 18,484 ratings
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| 11 |
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Purple Cow: Transform Your Business by Being Remarkable
by
3.78 avg rating — 56,045 ratings
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| 12 |
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Tribes: We Need You to Lead Us
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3.80 avg rating — 42,380 ratings
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| 13 |
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All Marketers Are Liars: The Power of Telling Authentic Stories in a Low-Trust World
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3.88 avg rating — 16,331 ratings
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| 14 |
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Unleashing the Ideavirus: Stop Marketing AT People! Turn Your Ideas into Epidemics by Helping Your Customers Do the Marketing thing for You.
by
3.93 avg rating — 5,962 ratings
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| 15 |
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Direct Mail Copy That Sells
by
3.81 avg rating — 21 ratings
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| 16 |
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A New Brand World: Eight Principles for Achieving Brand Leadership in the Twenty-First Century
by
3.96 avg rating — 741 ratings
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| 17 |
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The Culting of Brands: Turn Your Customers into True Believers
by
3.76 avg rating — 273 ratings
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| 18 |
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Selling the Dream
by
3.94 avg rating — 294 ratings
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| 19 |
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The Four Steps to the Epiphany: Successful Strategies for Products that Win
by
3.96 avg rating — 16,733 ratings
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| 20 |
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The Tipping Point: How Little Things Can Make a Big Difference
by
4.01 avg rating — 857,365 ratings
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| 21 |
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Marketing: A Love Story: How to Matter to Your Customers
by
3.94 avg rating — 1,005 ratings
Stephan
rated it 4 stars
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| 22 |
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Syrup
by
3.88 avg rating — 5,693 ratings
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| 23 |
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Free: The Future of a Radical Price
by
3.88 avg rating — 17,531 ratings
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| 24 |
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Rocket Surgery Made Easy: The Do-It-Yourself Guide to Finding and Fixing Usability Problems
by
4.14 avg rating — 4,376 ratings
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| 25 |
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The Guerrilla Marketing Handbook
by
4.05 avg rating — 737 ratings
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| 26 |
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The Regis Touch: Million-dollar Advice From America's Top Marketing Consultant
by
3.71 avg rating — 7 ratings
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| 27 |
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New Rules for the New Economy: 10 Radical Strategies for a Connected World
by
3.96 avg rating — 453 ratings
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| 28 |
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Talking to Humans
by
4.06 avg rating — 1,944 ratings
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| 29 |
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The Tom Peters Seminar: Crazy Times Call For Crazy Organizations
by
3.81 avg rating — 219 ratings
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| 30 |
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The Pursuit of Wow!: Every Person's Guide to Topsy-Turvy Times
by
3.92 avg rating — 1,076 ratings
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| 31 |
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Start with Why: How Great Leaders Inspire Everyone to Take Action
by
4.10 avg rating — 270,839 ratings
Stephan
rated it 4 stars
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| 32 |
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The Experience Economy: Work Is Theater & Every Business a Stage
by
3.80 avg rating — 2,669 ratings
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| 33 |
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Meaningful Work: A Quest to Do Great Business, Find Your Calling, and Feed Your Soul
by
3.98 avg rating — 286 ratings
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| 34 |
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The Ultimate Question 2.0: How Net Promoter Companies Thrive in a Customer-Driven World
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3.87 avg rating — 1,345 ratings
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| 35 |
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Business Model Generation
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4.21 avg rating — 59,232 ratings
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| 36 |
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The War of Art
by
3.97 avg rating — 119,256 ratings
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| 37 |
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Do the Work
by
3.97 avg rating — 20,902 ratings
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