Goodreads
Goodreads asked Tom Shapiro:

Where did you get the idea for your most recent book?

Tom Shapiro Through my career I've developed marketing strategies for companies ranging from startups to midsized companies to the Fortune 100. I've noticed that companies (regardless of size) that hit a plateau often take the wrong approach in order to reignite growth. So, I thought that writing a book with seven effective strategies to unleash new growth would help many companies to turn things around.

About Goodreads Q&A

Ask and answer questions about books!

You can pose questions to the Goodreads community with Reader Q&A, or ask your favorite author a question with Ask the Author.

See Featured Authors Answering Questions

Learn more