Goodreads asked Nimish V. Dwivedi:

Where did you get the idea for your most recent book?

Nimish V. Dwivedi Actually this book is based on my own observations and insights culled from living in 5 different countries, besides India- Japan, Hong Kong, Singapore UAE and Vietnam . The year in which the article is written is also a critical variable hence it appears at the beginning of each chapter. Objective is to invoke that period in terms of brands, launches, concepts and insights as an onlooker with perspectives.

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