Goodreads asked David Finkel:

Where did you get the idea for your most recent book?

David Finkel The Freedom Formula: How to Succeed In Business Without Sacrificing Your Family, Health, or Life, was me putting to book format what a decade of struggling and experimentation of these ideas in my own business and personal life post kids.

I didn’t start out with a refined design for the Freedom Formula.

Initially, it was just me groping in the dark, experimenting with my time, team, and company, struggling to find a better way to scale my company without sacrificing everything else.

As I started to enjoy small successes, I shared the ideas with other business leaders who participated in our coaching programs.

Over time I tried out cutting material; teaching it in new ways; adding new analogies; creating new tools...

When I settled on a consistent methodology for how to get yourself and your team to consistently focus your best time and attention on your highest value activities in the face of a flood of emails and app feeds, that's when i began working on the book.

That was about 2 years ago.

It was the hardest book I ever wrote because for the first time, I wanted to write a book NOT just for the business owner or CEO, but for any manager, leader, or executive in a small or large company.

This was a stretch for me and seeing the ideas we knew worked for small and midcap companies work in large multibillion dollar enterprise was really satisfying for me.

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