Goodreads asked Thomas Wedell-Wedellsborg:

Where did you get the idea for your most recent book?

Thomas Wedell-Wedellsborg My ideas come from being involved with the real world, e.g. by doing research interviews and by teaching executive education seminars. By engaging with practitioners, I hear about new cases and start noticing patterns in what I see - which allows me to spot where there are 'missing pieces' in our collective toolbox, such as reframing.

Teaching is helpful for TESTING your ideas too. Not all insights are useful. Having to share an idea in a classroom setting forces you to find the most concise, clear way to explain it - and more importantly, you get instant feedback from people re. whether your insight is helpful or not.

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