Goodreads asked Seth Tibbott:

Where did you get the idea for your most recent book?

Seth Tibbott This book is the story of my 40 year struggle to become an overnight success. It's the story of how I built the Tofurky company, along with a host of amazing people, without any formal business training and without ever selling equity to anyone outside my family. I hope my tale will inspire other business misfits to grow their dreams one step at a time, one mistake at at time.

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