Goodreads asked Michael D. Cohen:

Where did you get the idea for your most recent book?

Michael D. Cohen I've wanted to write this book for the past fifteen years but didn't have the time. The pandemic was terrible for a lot of reasons but it really opened up some time to get my head around it and build on my course by the same name. I wanted to give students and professionals a holistic look at how the business of campaigns work and how some of the top people in the industry got their big breaks. None of this is taught in standard political science courses so I thought there was an opportunity to help people who wanted to be involved in campaigns or were somewhat interested in politics but didn't know to get involved.

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