Shridhar asked Padma Venkatraman:

What part is the most frustrating while writing a book? And what do you do to brainstorm new ideas?

Padma Venkatraman Ideas are like mosquitoes, always biting me said Jerry Spinelli, and his answer serves me well - I feel as if ideas are always floating around. The most frustrating thing while writing a book is getting involved too heavily in what material successes another book may or may not receive, which is not always related to what it deserves! Success can be distracting and the work is writing as well as I possibly can.

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