Goodreads asked Blake J. Harris:

Where did you get the idea for your most recent book?

Blake J. Harris My journey down the 16-bit rabbit hole was as unexpected as it proved to be delightful.

A little over three years ago, my typically terrible-gift-giving brother surprised me on my 28th birthday with the perfect gift: a Sega Genesis, which is what we had when we were kids. Holding that controller in my hands after so years away from videogames brought to the surface all kinds of memories and then, after the barrage of that nostalgia hit me, came all kinds of questions. What ever happened to Sega? How were they even able to compete against Nintendo in the first place? And ultimately: what the hell was going on behind the scenes all that time?

To answer these questions and all the others that kept bubbling up I wanted to read a book on the subject. But, as luck would have it, no such book existed. Not only did no such book exist, but I quickly learned that for an industry as gigantic as videogames there was an alarmingly small number of books about this wonderfully wild world.

Well, after reviewing my old college econ notes on supply and demand, I began contacting former of employees from Sega and Nintendo to find out if there was an interesting story here; something exciting and dramatic with twists and turns that would appeal to gamers and non-gamers alike. Needless to say, what I soon discovered exceeded even my wildest expectations…

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